United States
TIRTIR is a South Korean beauty brand whose global social presence operates as a content-forward account rather than a traditional influencer channel.
Total Followers +1.4%
1.8M
Across Instagram, YouTube, TikTok
Primary Platform
809K followers · 46% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
TIRTIR served as the official K-beauty brand for the BTS THE CITY ARIRANG citywide fan experience (July 24–August 3), launching a limited-edition BTS THE CITY NEW YORK Perfect Setting Duo and running a Concert-Proof Bar pop-up at the Korean Cultural Center New York. This marked TIRTIR's second collaboration with HYBE's global 'THE CITY' series.
TIRTIR announced K-pop superstar V of BTS as its first global ambassador, cementing the partnership with a 'Radiant in Red' launch event in Los Angeles. The move was seen as a major step in TIRTIR's international expansion strategy.
The K-beauty brand brought its new global ambassador V to Los Angeles for a celebratory launch event tied to the official ambassador announcement, generating significant press coverage.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | +0 +0.0% | +3K +0.4% | +5K |
| Last 30 days | +9K +1.1% | +102 +0.2% | +15K +1.7% | +24K |
| Last 90 days | +24K +3.0% | +301 +0.5% | +34K +3.8% | +59K |
| Last 365 days | +24K +3.0% | +301 +0.5% | +34K +3.8% | +59K |
Daily follower snapshots from CreatorDB's longitudinal index.
TIRTIR is a South Korean beauty brand whose global social presence operates as a content-forward account rather than a traditional influencer channel. Built around a lineup of skin-care-meets-makeup hybrids — most notably its viral Milk Skin Toner, Glow Cushion, and Tinted Skin line — the brand has cultivated a macro-scale following across Instagram and TikTok by leaning heavily into the K-beauty aesthetic: dewy finishes, minimalist skin prep, and a 'your skin but better' philosophy encapsulated in the tagline 'Redefine Your Radiance.' The TikTok channel in particular drives outsized engagement relative to its follower count, reflecting how well the brand's product demos and before-and-after content translate to short-form video discovery.
Despite being a Korean-origin brand, TIRTIR's global account skews heavily toward English-speaking markets, with the United States accounting for the majority of its audience — a positioning that reflects the broader mainstreaming of K-beauty in North America. The audience leans young (predominantly 18–34) and is notably balanced by gender, unusual for a beauty brand and suggestive of genuine crossover appeal beyond a traditional female-skewing beauty demographic. With consistent posting cadence on TikTok and Instagram and engagement rates well above category norms, the account is well-placed to deepen retail partnerships and direct-to-consumer campaigns targeting the growing segment of consumers who discover and research cosmetics through social platforms before purchasing.
tirtir_Global reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, tirtir_Global offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @tirtir_Global's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, TIRTIR is a South Korean cosmetics brand that operates globally, which is reflected in their handle @tirtir_global. The brand sits firmly in the K-beauty space, with their content consistently tagged under #kbeauty alongside their complexion and skincare products. They've built a particularly strong following in the United States, where the majority of their social audience is based.
The TIRTIR Milk Skin Toner is one of the brand's flagship skincare products, promoted across Instagram and TikTok under hashtags like #tirtirmilkskintoner and #milkytoner. It's designed as a skin-prepping toning step that fits into TIRTIR's full routine before applying their complexion products. The brand positions it as a foundational part of achieving their signature radiant-skin look.
The TIRTIR Tinted Skin Glow Cushion is one of the brand's signature complexion products, combining the lightweight feel of a skin tint with a radiance-boosting cushion format. It's a recurring focus of their TikTok and Instagram content, tagged under #tintedskinglowcushion and #glowcushion. It sits within TIRTIR's broader lineup of coverage options that also includes standalone skin tints and tinted moisturizers.
The TIRTIR Flawless Pore Prep Primer is a pore-smoothing primer from their base-prep lineup, tagged consistently as #flawlessporeprepprimer across their social content. It's designed to create a refined surface before applying the brand's tints, cushions, or other complexion products. TIRTIR markets it as part of a complete routine that layers from toner through primer into a full glowing finish.
Yes, TIRTIR offers a Cooling Primer as part of their base-prep range, featured alongside the Flawless Pore Prep Primer in their social content. It's marketed as a refreshing formula that helps set and prime skin before tinted products or cushion foundations. The cooling element positions it as a go-to option in their lineup for warm-weather or hot-climate routines.
TIRTIR offers both a skin tint (#skintint) and a tinted moisturizer (#tintedmoisturizer) as separate products within their complexion range. Skin tints typically deliver a sheerer, more skin-like finish, while tinted moisturizers add a hydration layer alongside light coverage — both designed to align with TIRTIR's glow-forward approach. For exact formulation differences, TIRTIR's own product pages are the best reference, but both sit under their radiance-first philosophy.
TIRTIR's TikTok account is their highest-engagement platform, performing well above category norms for beauty brands. Their short-form content showcasing products like the Glow Cushion, skin tint, and Cooling Primer connects strongly with an 18-to-34 audience that gravitates toward visual, transformation-style beauty content. Their consistent "Redefine Your Radiance" brand identity also translates naturally to TikTok's aspirational aesthetic.
TIRTIR's audience splits almost evenly between men and women — a notable anomaly for a beauty and cosmetics brand. This likely reflects the broad appeal of their skincare-forward products like the Milk Skin Toner and primers, which carry less gendered positioning than traditional makeup. Their tagline "Be Bold. Redefine Your Radiance." signals an inclusive approach to beauty rather than a conventionally feminine one.
"Redefine Your Radiance" is TIRTIR's core brand mantra, appearing identically across their Instagram, TikTok, and YouTube channels. It reflects a philosophy built around skin-first, glow-enhancing beauty — the idea that radiance isn't a fixed standard but something each person defines for themselves. Their full product lineup, from the Milk Skin Toner to the Tinted Skin Glow Cushion, is designed to support that customizable, radiance-focused approach.
TIRTIR is active on Instagram, TikTok, and YouTube, with Instagram and TikTok functioning as their primary content channels. TikTok is where they see the highest engagement of the three, while Instagram is where they've built their largest standalone following. YouTube is used less frequently and appears to serve as a supplementary channel for longer-form content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tirtir_global · Instagram
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