United States
Tinx, born Christina Najjar, is a Los Angeles-based lifestyle creator and media personality who built her following on TikTok during the early 2020s, largely through candid, advice-driven content that blended dating commentary, pop-culture satire, and a sharp sense of humor.
Total Followers +0.1%
2.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
15K followers · 1% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.7K–$23K / IG post
Under Armour announced Tinx as its newest brand ambassador, tying her partnership to her ongoing 'Summer of Outside' campaign encouraging her audience to spend more time offline and outdoors.
During an appearance on Jeff Lewis Live on SiriusXM, Tinx confirmed she had recently undergone a breast augmentation, sharing details about her recovery and size choice.
Amazon MGM Studios optioned Tinx's NYT-bestselling debut book to develop as a rom-com series produced by Kapital Entertainment, with Tinx set to co-create and executive produce.
Her 2025 follow-up novel was optioned by 20th Television, with Nobody Wants This creators Erin Foster and Sara Foster attached to develop it as a comedy series.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +129 +0.0% | +0 +0.0% | +129 |
| Last 30 days | +101 +0.7% | +2K +0.3% | +0 +0.0% | +2K |
| Last 90 days | +411 +2.7% | +1K +0.2% | +0 +0.0% | +2K |
| Last 365 days | +411 +2.7% | +1K +0.2% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tinx, born Christina Najjar, is a Los Angeles-based lifestyle creator and media personality who built her following on TikTok during the early 2020s, largely through candid, advice-driven content that blended dating commentary, pop-culture satire, and a sharp sense of humor. She is widely credited with popularizing the "Rich Mom" energy concept — a shorthand for a particular kind of unbothered, self-assured femininity — which became a defining piece of internet vernacular. That breakout moment translated quickly into a multi-platform presence and a book deal: her debut title, *The Motherload*, landed on the New York Times bestseller list, cementing her credibility beyond social media. A Stanford graduate who spent formative years in London, Najjar brings a transatlantic sensibility to distinctly American conversations about modern womanhood.
Her content mix leans heavily into dating etiquette, relationship dynamics, astrology-tinged observations, and storytelling — formats that drive strong engagement on TikTok, her highest-performing platform by that measure. Off-platform, she hosts a live call-in show on SiriusXM's Radio Andy channel, a deal that positions her alongside traditional media personalities and adds a real-time, interactive dimension few digital creators pursue. A cameo on Bravo's Summer House extended her reality-TV footprint and introduced her to an adjacent pop-culture audience. Her follower base skews heavily toward millennial and Gen Z women in English-speaking markets, making her a natural fit for brands in beauty, fashion, wellness, and lifestyle categories. With a radio residency, a bestselling book, and an audience that actively engages with her advice-driven content, Tinx is positioned as a digital-to-mainstream crossover voice rather than a platform-native personality alone.
Tinx reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Tinx offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tinx's tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tinx's real name is Christina Najjar. She adopted the handle Tinx at the start of her social media career, and the nickname has since become her complete public identity across TikTok, Instagram, YouTube, and her SiriusXM radio show.
Yes, Tinx and Drake were widely reported to have briefly dated around 2022, making headlines across entertainment media at the time. Tinx has since referenced the experience in her candid content and interviews, and the attention it brought helped accelerate her already-growing profile.
The Motherload is Tinx's debut book and a New York Times bestseller. It captures her signature voice on dating, relationships, and the social pressures modern women navigate, essentially translating the raw advice she delivers on her radio show and social media into long-form format.
Tinx hosts a live show on Radio Andy, Andy Cohen's SiriusXM channel (channel 102), airing Mondays and Wednesdays at 11 a.m. EST. The show features live caller segments, dating advice, and pop culture commentary, and she promotes it across all her social platforms as the centerpiece of her career.
Tinx built her early viral fame through her Rich Mom persona — a satirical yet affectionate take on the lifestyle, aesthetic, and mindset of a certain type of wealthy older woman. The content resonated because of her sharp wit and self-awareness, helping her grow from a niche TikTok creator to a sensation celebrated by millions almost overnight.
Yes, Tinx studied at Oxford University in the UK before returning to the United States and launching her digital media career. It is a biographical detail her fans often find surprising given the casual, humor-driven tone of her content.
Jesse Solomon is a man Tinx has publicly dated and openly discussed across her social media and Radio Andy show, using their relationship as real-time material for her dating commentary. His name has become a recurring reference among her audience, who follow the storyline as part of her broader candid approach to sharing her love life.
Yes, live caller segments are a signature feature of Tinx's Radio Andy show on SiriusXM, with listeners phoning in real dating dilemmas and life questions in real time. She carries the same format into her social media, regularly posting phone-call-style clips and dating etiquette discussions that mirror the energy of the live show.
Tinx's delusion era content is built around the idea of choosing radical, unapologetic self-belief — deciding to act as if the best outcome for yourself is already coming, regardless of what the evidence currently says. The theme resonates strongly with her core audience of women in their 20s and 30s who connect with her mix of humor and earnest dating and life advice.
Tinx is American, and the vast majority of her audience is based in the United States. She attended Oxford University in the United Kingdom before building her career stateside — a biographical detail that often catches fans off guard given how effortlessly casual and relatable her on-screen persona is.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tinx · YouTube
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