Tina Liu is a Wenzhou-based content creator and trade consultant who built a multi-platform following by demystifying China's sourcing and manufacturing ecosystem for an international audience.
Total Followers +0.5%
1.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
49K followers · 3% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$29K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +200 +0.4% | +0 +0.0% | +191 +0.0% | +391 |
| Last 30 days | +813 +1.7% | +6K +0.6% | +714 +0.1% | +8K |
| Last 90 days | +3K +5.6% | +39K +3.8% | +9K +1.9% | +51K |
| Last 365 days | +3K +5.6% | +39K +3.8% | +9K +1.9% | +51K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tina Liu is a Wenzhou-based content creator and trade consultant who built a multi-platform following by demystifying China's sourcing and manufacturing ecosystem for an international audience. Operating under the Tina Sourcing brand, she produces educational content spanning factory vetting, procurement logistics, supply chain navigation, and the broader rhythms of business culture in China. Her channel functions as a practical resource for entrepreneurs and small business owners outside China who want to import goods without exposure to the friction and risk that typically come with unfamiliar supplier relationships. Wenzhou itself is a significant backdrop — historically one of China's most entrepreneurially dense cities, with deep roots in manufacturing and private trade — lending her content an authentic geographic grounding rather than a generic 'made in China' framing.
Her audience skews toward English-speaking markets in the US, India, Indonesia, Mexico, and the UK, reflecting the global spread of small-to-medium importers and dropshippers who form her core viewership. The near-even gender split and concentration in the 18–34 age band suggest an audience of younger, digitally native entrepreneurs rather than established corporate procurement teams — a segment actively searching for trustworthy middlemen and accessible trade education. Engagement running well above category median points to a community that treats her content as genuinely useful rather than merely entertaining. As near-shoring and supply chain diversification remain prominent business conversations globally, Tina Sourcing is well positioned to attract brand partnerships in logistics, B2B SaaS, trade finance, or cross-border payment platforms — categories where credibility and audience intent matter far more than raw follower volume.
Tina.Chinasourcing reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in business and related categories, Tina.Chinasourcing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tina.Chinasourcing's tier (Macro, 1.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Tina Liu. She brands herself as "Tina Sourcing" across her social channels, but her business contact email — hellotinaliu@gmail.com — confirms her surname, and she introduces herself simply as "Tina from China" in her YouTube channel description.
Tina is based in Wenzhou, a city in Zhejiang Province that is one of China's most entrepreneurial manufacturing hubs. Being located there gives her direct, on-the-ground access to the factories, wholesale markets, and trade networks her audience wants to connect with.
Tina runs an active sourcing and supply chain business alongside her content — she is not purely a media personality. She explicitly offers a one-stop service that takes clients from product procurement all the way through to transportation out of China, and brands or importers can contact her directly to start working together.
According to her own channel description, her service covers the full chain from procurement to transportation, meaning she goes beyond simple supplier introductions. This makes her positioning closer to a trade agent or sourcing manager than a straightforward influencer referral.
Wenzhou has been one of China's most commercially driven cities for decades, historically strong in manufacturing categories like footwear, apparel, electrical components, and small hardware. For a sourcing consultant, being based there means proximity to real factory floors and established supplier relationships rather than working remotely from a major metro like Shanghai or Beijing.
Her content deliberately blends both angles — she uses hashtags like #chinalife, #chinatravel, and #culture alongside #chinatrade, #import, and #factory. This mix means her channel appeals to entrepreneurs researching suppliers as well as viewers who are simply curious about what everyday life in modern China actually looks like.
She has covered how the smartphone in China has evolved into something far beyond a communication device, reflecting shifts in how Chinese consumers shop, pay, and interact with brands. For importers and business owners in her audience, this kind of content provides useful market context about what Chinese manufacturers are building and what local demand looks like.
Her content and hashtags point to a broad product scope — including gold, artwork, electronics, and general manufactured goods — rather than a single niche category. She positions herself as a generalist sourcing partner, which likely explains why her audience spans multiple industries and countries.
Her approachable, educational tone and the fact that she answers direct sourcing questions across social media suggest she skews toward small and medium business owners, independent importers, and first-time buyers from China. Her largest audience segments are in the United States, India, and Indonesia — markets with a high density of SME entrepreneurs actively looking for Chinese suppliers.
Tina has built a combined following of well over one million people across YouTube, Instagram, and TikTok, placing her firmly in the Macro creator tier. Her Instagram account alone has surpassed the one million follower mark, making her one of the more prominent English-language voices covering China sourcing and supply chain content globally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@tina.chinasourcing · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.