United States
Tina Cannon is a U.S.-based food creator and competition pitmaster whose Instagram presence is anchored in Southern and backyard BBQ culture.
Total Followers -0.0%
36K
Across Instagram
Primary Platform
36K followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $902–$2.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 36,090 | -14 | 4.5% | 5.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -7 -0.0% | +0 +0.0% | +0 +0.0% | -7 |
| Last 30 days | -14 -0.0% | +0 +0.0% | +0 +0.0% | -14 |
| Last 90 days | +54 +0.1% | +0 +0.0% | +0 +0.0% | +54 |
| Last 365 days | +54 +0.1% | +0 +0.0% | +0 +0.0% | +54 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tina Cannon is a U.S.-based food creator and competition pitmaster whose Instagram presence is anchored in Southern and backyard BBQ culture. Her bio credits include a win on Netflix's BBQ Showdown and a World Food & BBQ Championship title — credentials that set her apart from the typical home-cook influencer and lend her an authoritative voice in a crowded grilling space. Her content oscillates between practical technique (flanken-cut beef ribs, Texas toast) and broader homegrown skills like sourdough baking and backyard gardening, with hashtag patterns around the Big Green Egg suggesting she's embedded in the enthusiast end of the grill market. Her captions lean conversational and self-aware, with a dry humor that keeps the feed approachable rather than instructional.
Despite a micro-tier following, Tina's engagement rate runs well above the category median, indicating that her audience — roughly split between men and women, skewing toward younger adults in the 18–34 band — is actively watching and responding to her content rather than passively scrolling. The predominantly U.S. audience aligns naturally with BBQ-adjacent brand categories: charcoal and grill manufacturers, rubs and seasonings, cast iron and cookware, and outdoor lifestyle brands. Her competition pedigree gives her credibility that purely aspirational food accounts lack, making her a defensible fit for premium or specialist sponsors who want an expert voice over broad reach. As the Big Green Egg community and the competitive BBQ circuit continue to grow online audiences, her cross-niche coverage of grilling, bread-making, and gardening positions her well for lifestyle-adjacent brand expansion.
tinacannoncooks reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, tinacannoncooks offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @tinacannoncooks's tier (Micro, 36K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Tina Cannon lists herself as a winner of Netflix BBQ Showdown directly in her Instagram bio, making it one of her defining public credentials. The Netflix series pits competitive pitmasters against each other, so the win signals serious professional-level skill rather than casual backyard cooking.
Yes, beyond her Netflix win Tina Cannon also holds a World Food & BBQ Championship title, which she highlights at the top of her bio. That combination of a televised competition win and a world-level title puts her in a rare category among food creators on Instagram.
Yes — Tina Cannon regularly tags #biggreenegg in her posts, and the ceramic kamado-style cooker appears to be a central piece of her grilling setup. Big Green Eggs are a popular choice among competition pitmasters for their ability to maintain precise temperatures during long smokes.
Tina Cannon has posted a flanken-cut beef rib recipe she describes as her "money making grilled beef ribs," using roughly five pounds of flanken per batch. Flanken ribs are sliced across the bone rather than between them, which gives them a faster cook time on a grill compared to traditional bone-in beef back ribs.
Tina Cannon brands herself as a "Teacher of Flavor & Food," and her content style reflects that — posts tend to explain the why behind techniques and ingredient choices rather than just listing steps. This educational angle is consistent across her BBQ, bread-baking, and garden-to-table content.
Yes — she posts about her garden, including propagating new basil plants from cuttings of existing ones, and her hashtags include #gardening and #foodstorage. This homestead-leaning approach to sourcing ingredients runs alongside her competition BBQ content and gives the channel a broader food-lifestyle dimension.
Sourdough is a recurring theme in her content — she uses both #sourdoughstarter and #sourdoughbread as regular hashtags, suggesting she walks followers through the full fermentation and baking process rather than just the finished loaf. Her homemade bread content sits alongside her grilling recipes as a second pillar of the channel.
One of Tina Cannon's Texas toast posts references a 17-year aged ingredient as a key component, though the full caption was truncated in available data. Using a long-aged pantry staple in a classic Southern BBQ side dish fits her overall philosophy of elevating simple, familiar recipes through quality ingredients.
Tina Cannon is based in the United States, and her deep focus on Southern barbecue tradition, grilling culture, and classic comfort-food techniques suggests strong roots in the American South or Southern BBQ belt. The vast majority of her Instagram audience is also U.S.-based.
Tina Cannon is known for bringing competition-level BBQ credentials — including a Netflix BBQ Showdown win and a World Food & BBQ Championship — to approachable, home-cook-friendly content on Instagram. Her posts span live-fire grilling, sourdough baking, and garden-grown ingredients, all framed through a Southern flavor-first teaching style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tinacannoncooks · Instagram
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