United States
Tiltedmap is the Instagram-led travel and sustainability channel of Ketti, a US-based creator operating out of the Franklin, Tennessee area.
Total Followers +0.1%
30K
Across Instagram
Primary Platform
YouTube
30K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $741–$2.1K / IG post
BookBetter highlighted Ketti Wilhelm and Tilted Map in an official partnership feature, noting she uses the platform to book her own flights and recommends it to readers as a practical tool for reducing the climate impact of flying.
Episode 211 of the Soul of Travel Podcast focused on Ketti's approach to sustainable travel content creation and her candid perspective on how 'influencing' is perceived through a gender lens.
Ketti Wilhelm served as the main editor for the annual Travel Green List in Wanderlust, the UK's largest independent travel magazine — writing the introduction and dozens of entries.
The award, presented at the WITS travel blogging conference, also marked Ketti's first time speaking on stage; her greenwashing presentation is available on the Tilted Map YouTube channel.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 29,648 | +15 | 4.7% | 1.4 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -15 -0.1% | +0 +0.0% | +0 +0.0% | -15 |
| Last 30 days | +15 +0.1% | +0 +0.0% | +0 +0.0% | +15 |
| Last 90 days | +786 +2.6% | +0 +0.0% | +0 +0.0% | +786 |
| Last 365 days | +786 +2.6% | +0 +0.0% | +0 +0.0% | +786 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tiltedmap is the Instagram-led travel and sustainability channel of Ketti, a US-based creator operating out of the Franklin, Tennessee area. Her content occupies a specific and underserved lane: purpose-driven travel storytelling that treats climate awareness, plastic reduction, and responsible tourism not as lectures but as genuinely engaging subject matter. Her channel bio — 'convincing you the little things matter' — captures her editorial philosophy well. Rather than chasing aspirational luxury travel aesthetics, she builds content around meaningful destinations and practices, with a particular focus on Central Asia (Kazakhstan and Almaty feature prominently) and Italy, where she organizes group trips and publishes destination guides and reviews. Her participation in Climate Week NYC signals she moves in legitimate sustainability advocacy circles, not just lifestyle-adjacent green content.
Despite a micro-scale following, Tiltedmap's engagement rate runs several times above the category median, reflecting an audience that is genuinely invested in her perspective rather than passively scrolling past it. Her core viewers skew female and fall predominantly in the 25–44 age range — a demographic with real purchasing power and documented interest in values-aligned travel and consumer choices. That audience profile makes her an efficient fit for sustainable tourism boards, ethical travel brands, eco-conscious gear companies, and climate-focused organizations looking for credible mid-funnel reach rather than vanity metrics. As interest in off-the-beaten-path destinations like Central Asia continues to grow among younger travelers, Ketti's early positioning in that geography, combined with her climate-first framing, gives Tiltedmap a durable and differentiated niche with room to scale.
Tiltedmap reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in travel and related categories, Tiltedmap offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tiltedmap's tier (Micro, 30K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind Tiltedmap goes by Ketti, as shown in their publicly listed contact email ketti@tiltedmap.com. Tiltedmap is built around Ketti's point of view that small, everyday choices in how we travel carry real weight — a philosophy woven through all of their content on climate, sustainability, and tourism.
Yes, organizing group trips to Italy is explicitly listed in Tiltedmap's Instagram bio as one of their core offerings. These trips appear to reflect their broader "better tourism" philosophy, pairing meaningful travel experiences with their sustainable and climate-conscious point of view.
Kazakhstan — including Almaty — and broader Central Asia travel make up one of the more distinctive corners of Tiltedmap's content, reflected in consistent hashtags like #almaty, #almatykz, and #centralasiatravel. Spotlighting under-visited destinations aligns with their mission of promoting more curious, thoughtful travel away from over-touristed routes.
Tiltedmap uses the phrase "better tourism" to describe travel that is more intentional — reducing environmental harm, supporting local communities, and avoiding the damage caused by over-tourism. Their guides and reviews are framed through this lens, making practical destination content feel like part of a larger argument about how travel should work.
Based on recurring use of the hashtag #franklintn, Tiltedmap is based in or closely connected to Franklin, Tennessee. Despite that US home base, their content regularly takes audiences to destinations as far-reaching as Central Asia and Europe, which is part of what makes the account feel distinct from typical American travel creators.
Tiltedmap's central premise — stated directly in their bio — is convincing followers that seemingly minor choices in travel and daily life have genuine, cumulative impact. This framing ties together their content on sustainable travel, plastic reduction, and climate without making any single topic feel like a lecture.
Yes, Tiltedmap has used hashtags including #climateweeknyc and #climateweek, indicating they have attended or actively covered Climate Week in New York City. This positions them not just as a travel content creator but as someone embedded in broader climate advocacy and awareness spaces.
Reducing plastic is one of the explicit themes Tiltedmap lists in their own bio, alongside climate and better tourism. Their approach is to make sustainability feel accessible and genuinely enjoyable rather than guilt-driven, which shapes the tone of their entire content output.
Tiltedmap is primarily active on Instagram, where the bulk of their community engagement lives through travel guides, reviews, and group trip content. They also have a presence on YouTube, though Instagram is where their audience interaction is strongest.
Despite being a Micro-tier creator, Tiltedmap's engagement runs well above the category median — a pattern common among creators whose niche is specific and values-driven rather than broadly appealing. Sustainable travel and climate content tends to attract a smaller but highly invested audience, which often translates into stronger interaction per post than generalist travel accounts of the same size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tiltedmap · YouTube
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