Tillystudytips is a UK-based creator operating firmly in the studytube niche, building her platform around her experience as an economics student at the London School of Economics.
Total Followers +0.4%
167K
Across YouTube, TikTok
Primary Platform
YouTube
12K followers · 7% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +203 +1.7% | +2K +1.4% | +0 +0.0% | +2K |
| Last 30 days | +745 +6.3% | +0 +0.0% | +0 +0.0% | +745 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tillystudytips is a UK-based creator operating firmly in the studytube niche, building her platform around her experience as an economics student at the London School of Economics. Her content draws credibility from a strong personal academic track record — near-perfect GCSE scores and A* grades at A-level — which she translates into revision guides, grade-boosting exam strategies, and subject-specific paper walkthroughs. The channel targets students navigating the UK secondary and post-secondary curriculum, with a concentrated focus on GCSEs and A-levels, delivered in a tone that blends personal vlog warmth with structured tutorial clarity.
Her audience skews evenly between male and female viewers, which is notable in a niche that often tilts heavily female. Engagement runs well above the category median, signalling a motivated, high-intent student community rather than passive viewership. Her TikTok presence accounts for the larger share of her overall reach but has plateaued, while her YouTube channel maintains a consistent upload cadence and measurable growth — suggesting a deliberate shift toward long-form content where revision resources have more instructional depth. For education-adjacent brands such as revision tool platforms, stationery labels, or online tutoring services, she occupies a well-defined and commercially underserved position in the UK student market.
Tillystudytips reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, Tillystudytips offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tillystudytips's tier (Mid, 167K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tillystudytips is studying economics at the London School of Economics (LSE). She documents her student life there alongside her study-tips content, making her channel especially relatable to students aiming for competitive UK universities.
She describes her results as "almost" straight 9s — meaning she came very close to a full sweep of top grades but not quite a perfect set. That near-perfect GCSE record is central to her channel's credibility and she is open about it not being flawless.
According to her own bio, Tillystudytips achieved straight A*s at A-Level. She positions those grades as the direct result of the revision strategies she now shares, which is a core part of her channel's appeal.
Her straight A*s at A-Level would have been a key part of her application to the London School of Economics, one of the most competitive universities in the UK. She has built content around the exact study methods she used during that period, framing her channel as proof they work.
Her content covers both GCSEs and A-Levels. Her TikTok bio explicitly lists both as key topics, and her hashtag use spans year 11 GCSE revision all the way through A-Level exam prep.
She has made dedicated grade-booster videos for GCSE Maths (targeting Paper 1 specifically) and GCSE English Literature (including Paper 2). Her content focuses on the most widely-sat, high-stakes papers that students are actively searching for help with.
The bulk of her following is on TikTok, where she has grown well into the six-figure range, while her YouTube channel is smaller but has been showing strong recent growth. She runs both platforms actively and cross-promotes across them.
Her first name is Tilly, which is baked directly into the channel name "Tilly Study Tips." She has not publicised a surname and goes simply by Tilly across all her platforms.
Yes — her YouTube bio describes her channel as documenting her life as an economics student at LSE alongside the structured study content. That blend of personal student-life footage and exam technique advice is a big part of what separates her from purely tutorial-style studytubers.
She creates dedicated GCSE results-day content, including videos aimed at calming pre-results nerves and celebration posts on the day itself. Beyond results day, her broader GCSE output leans heavily on grade-boosting exam technique rather than general revision advice.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tillystudytips · YouTube
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