South Korea
@thv is a creator with a presence on Instagram (76,417,477 followers), based in South Korea.
Total Followers +0.6%
76.4M
Across Instagram
Primary Platform
76.4M followers · 100% of audience
Engagement
11.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $611K–$1.4M / IG post
Forbes Korea officially announced the recognition on July 28, 2025, describing the BTS star as 'a global pop icon and fashion muse.'
On July 6, 2025, V appeared at Celine's Spring 2026 runway show in Paris. Viral clips showed Vogue EIC Anna Wintour personally extending an invitation to a Hollywood event.
Separate from any prior BTS group partnerships, the deal centers on Coca-Cola Zero with rollout spanning print, outdoor, and digital media across South Korea.
V served in the Special Task Force Unit of the Military Police Corps and was promoted to Sergeant First Class. His discharge marked a key step toward BTS's full group reunion.
The milestone was reached on May 28, 2025, while he was still completing military service — driven by his solo catalogue including 'Love Me Again,' 'FRI(END)S,' and 'Slow Dancing.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 76,417,477 | +481K | 11.2% | 1.2 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +76K +0.1% | +0 +0.0% | +0 +0.0% | +76K |
| Last 30 days | +481K +0.6% | +0 +0.0% | +0 +0.0% | +481K |
| Last 90 days | +2.5M +3.3% | +0 +0.0% | +0 +0.0% | +2.5M |
| Last 365 days | +2.5M +3.3% | +0 +0.0% | +0 +0.0% | +2.5M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Celine Luxury Fashion | Brand ambassador | 2022–Long-term | — | |
| Coca-Cola Beverages / FMCG | Sponsored content | 2025–2026 | — | |
| Cartier Luxury / Jewellery | Brand ambassador | 2023–Long-term | — |
@thv is a creator with a presence on Instagram (76,417,477 followers), based in South Korea. Their content sits in the music & k-pop space. Their Instagram bio reads: "NORMAL". The full audience and engagement breakdown is below.
thv reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Luxury Fashion, Beverages / FMCG, Luxury / Jewellery, a clear signal of fit for brands in those categories. Demonstrated partners include Celine and Coca-Cola. Engagement on Instagram runs around 11.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Luxury Fashion and related categories, thv offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @thv's tier (Mega, 76.4M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
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@thv is Kim Taehyung, known worldwide by his stage name V, a member of the South Korean global supergroup BTS. He launched his personal Instagram account in 2021 and rapidly built one of the platform's largest individual followings. The account operates separately from official BTS channels and reflects his personal creative identity.
THV combines his given name Taehyung with his BTS stage name V, essentially merging both identities into one personal brand. It is consistent across his social presence and distinguishes his individual account from group-related content. Fans and media use @thv specifically when referring to his solo activities and personal posts.
V's real name is Kim Taehyung (김태형), born on December 30, 1995, in Daegu, South Korea. He debuted with BTS in 2013 under the stage name V. His Instagram handle @thv is a direct reference to that real name combined with his stage alias.
Yes, V has served as a global brand ambassador for Celine, the French luxury fashion house, since 2021. He regularly attends Celine runway shows at Paris Fashion Week and has fronted multiple campaigns for the brand. His Instagram hashtags — including #celine and #celiness27 — consistently reflect an active, ongoing partnership with the house.
V's French captions — such as "J'espère qu'on se reverra" (meaning "I hope we'll see each other again") — typically appear after visits to Paris in connection with his role as a Celine ambassador and Paris Fashion Week attendance. The posts double as a personal stylistic choice and a direct acknowledgment of his deep ties to the French luxury fashion world. Fans treat these captions as event postcards rather than standard promotional content.
V's debut solo album is called Layover, released in September 2023 on Big Hit Music. It showcases his warm baritone across tracks like "Rainy Days," "Love Me Again," and "Slow Dancing," and debuted at high positions on global charts including the Billboard 200. The project established his identity as a solo artist distinct from his work within BTS.
Yes, V enlisted in the South Korean military in December 2023 as part of BTS's phased mandatory service, which all South Korean male citizens are required to complete. He completed his service and returned to public activity in 2025. His Instagram account remained active with periodic posts throughout that period.
The Wooga Squad is V's close friend group, consisting of South Korean actors Park Seo-joon, Choi Woo-shik, and Park Hyung-sik, along with rapper Peakboy. The group is known for their genuine, long-running friendship and have appeared together in behind-the-scenes content and variety programming. V has shared glimpses of their hangouts on social media, making the Wooga Squad a well-recognized fixture in Korean celebrity culture.
Yes, V has been a brand partner with Coca-Cola, with the hashtags #cocacola and #코카콜라 appearing on sponsored posts across his Instagram. The partnership reflects his commercial appeal as one of Instagram's most-followed individuals, with an audience spanning South Korea, the United States, and dozens of other markets. Global consumer brands regularly work with him given the scale and engagement of his following.
V's entire Instagram bio reads simply "NORMAL" — a single word that fans widely read as a wry, self-aware contrast to his extraordinary fame and unconventional posting style. He regularly shares cryptic, whimsical, or artistic content that is anything but ordinary, so the bio functions as deadpan humor. It has become a signature part of his understated personal brand online.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thv · Instagram
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