Last updated just now · Jul 26, 2026, 5:25 AM
Travel & Food Vietnam

Thuonglez

Full Creator Stats Live · Updated 2026-07-26

Thuonglez is a Vietnam-based YouTube creator whose self-deprecating channel bio — translating loosely as 'self-proclaimed YouTuber' — sets the tone for content that blends travel vlogs, food challenges, and light entertainment.

NicheTravel & Food TierMacro Engagement1.3%

Total Followers +3.1%

1.4M

Across YouTube, TikTok

Primary Platform

YouTube

983K followers · 69% of audience

Engagement

1.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. — / IG post

Quick facts
  • 1.4M combined followers across 2 platforms.
  • Macro creator tier — Vietnam.
  • 1.3% headline engagement.
  • Active since .
  • Niche: Entertainment, Travel Events, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 983,000 +45K 1.3% 0.7 2 days ago
TikTok 447,300 +0 2.7% 2 months ago

Growth Trend

Last 365 days
WindowYouTubeTikTokCombined
Last 7 days +12K +1.2% +0 +0.0% +0 +0.0% +12K
Last 30 days +45K +4.6% +0 +0.0% +0 +0.0% +45K
Last 90 days +159K +16.2% +0 +0.0% +0 +0.0% +159K
Last 365 days +159K +16.2% +0 +0.0% +0 +0.0% +159K

Audience Demographics

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368K539K709K879K1M Jul 27Oct 26Jan 25Apr 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Thuonglez

Thuonglez is a Vietnam-based YouTube creator whose self-deprecating channel bio — translating loosely as 'self-proclaimed YouTuber' — sets the tone for content that blends travel vlogs, food challenges, and light entertainment. Operating under the team banner #LamVlog (#TeamLamVlog), the channel has built a near-million-subscriber following on YouTube by packaging familiar formats — haunted hotel investigations in Thailand, fast-food spice-level face-offs across chains like KFC, Lotteria, McDonald's, and Jollibee, and survival-style food challenges — with a candid, unpolished Vietnamese sensibility. Travel coverage extends beyond Southeast Asia, with destinations like France also appearing, signaling a gradual broadening of geographic scope.

The audience is heavily domestic — Vietnamese viewers account for the vast majority of watch time — and skews notably male and toward older millennial and Gen X age bands, a demographic profile less typical of food-travel creators and suggesting strong word-of-mouth retention over algorithm-driven youth discovery. YouTube remains the active core of the operation, with consistent recent uploads and meaningful subscriber momentum; TikTok activity has been largely dormant. A sponsorship with Insta360 aligns naturally with the travel-heavy content and positions Thuonglez within the action-camera and adventure-lifestyle advertising segment. As the channel approaches the one-million-subscriber milestone on YouTube, its trajectory points toward consolidating a loyal Vietnamese-speaking travel-entertainment audience while expanding the international travel content that could attract a broader regional advertiser mix.

Brand fit

Why brands partner

Thuonglez reaches an audience concentrated in Vietnam primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include Insta360. Engagement on YouTube runs around 1.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Thuonglez's tier (Macro, 1.4M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did Thuonglez actually find haunted hotels in Thailand?

Thuonglez made a video investigating Thai hotels that locals and online rumours claim are haunted, framing it as a "super honest" firsthand test rather than a scripted ghost show. The video is part of a broader Thailand travel series that includes stops in Chiang Mai. Whether the hotels delivered any paranormal surprises is the central hook that drives viewers to watch.

What does "Youtuber tự xưng" mean on Thuonglez's channel?

"Youtuber tự xưng" is Vietnamese for "self-proclaimed YouTuber," and Thuonglez uses it as a tongue-in-cheek label in their YouTube bio. It's a humble, self-deprecating framing that fits the casual, everyday-person vibe of their travel and food content. It also signals to Vietnamese-speaking fans that the channel has a relaxed, unfiltered personality rather than a polished media brand.

Which fast food chain has the spiciest food — KFC, Lotteria, McDonald's, or Jollibee?

Thuonglez ran a direct head-to-head comparison of the spiciest menu items across all four chains — KFC, Lotteria, McDonald's, and Jollibee — which are all well-established fast food brands in Vietnam. The video is a good example of their food-challenge format where popular brands are pitted against each other. It's one of several fast food and mukbang videos on the channel.

What surprised Thuonglez about visiting France for the first time?

Thuonglez titled their France vlog "My First Time in France — NOT WHAT I EXPECTED!" signalling the trip came with genuine surprises, though the channel lets the video reveal the details. France represents a step toward more Western travel content for Thuonglez, whose earlier international work leaned heavily on Southeast Asia, particularly Thailand.

What is the cinema food survival challenge Thuonglez did?

In "Sống Sót Bằng Đồ Ăn Trong Rạp Chiếu Phim," Thuonglez attempts to survive using only food sold at a movie cinema, which is a classic food-restriction challenge format. It sits alongside their fast food comparison videos and mukbang content as part of a running food-experiment series. The Vietnamese title translates roughly to "Can You Survive on Cinema Food?"

What is the #LamVlog or TeamLamVlog that Thuonglez tags in videos?

The hashtags #lamvlog and #teamlamvlog appear consistently across Thuonglez's content, pointing to an ongoing vlog brand or group identity associated with the channel. It functions as a community tag that lets fans find content connected to the Thuonglez universe. The "team" framing suggests a collaborative or crew-based approach to filming their travel and food videos.

What does the #7ngay challenge mean on Thuonglez's channel?

The hashtags #7ngay and #1tuan both mean "7 days" and "1 week" in Vietnamese, pointing to a recurring format where Thuonglez documents week-long eating experiments or travel experiences. This structured challenge format is common in their content and gives viewers a built-in series to follow. It fits neatly alongside their single-video food comparisons as a longer-form storytelling device.

What brand sponsors Thuonglez?

Thuonglez has a sponsored content deal with Insta360, the action and 360-degree camera brand. The partnership is a natural match given Thuonglez's heavy travel and vlog output covering destinations like Chiang Mai, Thailand, and France. The deal was active as of mid-2026 and appears as YouTube sponsored content.

Is Thuonglez still active on TikTok?

As of mid-2026, Thuonglez's TikTok has gone quiet, with no uploads for several months and flat follower growth on the platform. Their main creative home is clearly YouTube, where they upload regularly and have built an audience approaching one million subscribers. Vietnamese fans looking for fresh content will find it almost exclusively on YouTube.

Where is Thuonglez from and who watches their content?

Thuonglez is based in Vietnam, and the overwhelming majority of their audience — close to nine in ten viewers — is also Vietnamese. Their channel sits in the Macro tier by total following across platforms, making them one of the more prominent travel and food vloggers in the Vietnamese YouTube space. The audience skews notably male and toward viewers aged 35 and above.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 26, 2026, 5:25 AM · Slug: thuonglez

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