United States
Thomas Frank is an American productivity educator who built his audience through College Info Geek, a blog and YouTube channel originally aimed at helping students study smarter and manage their time.
Total Followers +0.3%
3.1M
Across YouTube, Instagram
Primary Platform
YouTube
3M followers · 97% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2K–$5.1K / IG post
Speaking at the official Make With Notion 2024 event, Frank shared how he built and scaled his Notion template business to over $2.5M in total sales, detailing his launch strategy and product approach.
Frank paused uploads on his 3M-subscriber main channel to focus on Thomas Frank Explains, his Notion-dedicated second channel, which has grown to 280K+ subscribers and 14M+ views.
Frank's official site confirms Nebula now has over 650,000 active users and represents more than 150 creators, positioning it as a meaningful alternative revenue layer in the creator economy.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +9K +0.3% | -225 -0.2% | +0 +0.0% | +9K |
| Last 90 days | +0 +0.0% | -573 -0.6% | +0 +0.0% | -573 |
| Last 365 days | +0 +0.0% | -573 -0.6% | +0 +0.0% | -573 |
Daily follower snapshots from CreatorDB's longitudinal index.
Thomas Frank is an American productivity educator who built his audience through College Info Geek, a blog and YouTube channel originally aimed at helping students study smarter and manage their time. Over time his focus broadened well beyond the campus: his main YouTube channel — which has grown to several million subscribers — covers procrastination psychology, reading strategies, personal finance basics, and tool-specific workflows, most notably around Notion, the productivity app he has become one of the more prominent independent voices for. His content style sits at the intersection of self-improvement and practical systems thinking, delivered in a measured, tutorial-forward format that has proven durable across student and working-professional audiences alike. The even gender split in his audience reflects that his appeal long ago outgrew a student-only demographic.
Thomasfrank reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Productivity / SaaS, a clear signal of fit for brands in those categories. Demonstrated partners include Notion. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Productivity / SaaS and related categories, Thomasfrank offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thomasfrank's tier (Macro, 3.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Notion templates are a central part of Thomas Frank's brand, and he links to them directly from his website and social profiles. His Instagram bio specifically calls out "Notion" alongside productivity and learning, making his template library one of the most-searched resources attached to his name.
Yes — he documented the experience in one of his most-discussed YouTube videos, walking through the resources and approach he used with no prior programming background. It became a widely shared reference for anyone curious about self-teaching technical skills as an adult.
Thomas Frank's main website is College Info Geek, one of the best-known student productivity and study-skills hubs on the internet. It serves as home base for his Notion templates, written guides, and the resource links he references at the end of his videos.
As of 2026, Thomas Frank's main YouTube channel has been inactive for roughly a year, which has prompted a wave of questions from his audience of over 3 million subscribers. No detailed public explanation has accompanied the pause, though creators in the productivity space often shift focus to templates, courses, or secondary channels during extended gaps.
Yes — Thomas Frank runs a dedicated secondary channel called Thomas Frank Explains, focused almost entirely on Notion tutorials, system-building, and workflows. It functions as the depth-focused counterpart to his main channel's broader productivity topics and became increasingly active as his main channel's pace slowed.
Yes — he wrote "10 Steps to Earning Awesome Grades (While Studying Less)," a practical guide aimed at students who want stronger academic results without burning out. It's a direct extension of the study-tips and exam-prep content that originally built his YouTube following.
Thomas Frank tackled this comparison directly in a dedicated video, weighing all three formats against each other. His approach favors matching the format to the context — physical or e-reader for active, annotated study and audiobooks for commuting or passive review — rather than naming one universal winner.
His core advice is to shrink the immediate task so small that the resistance to starting essentially vanishes — a principle he returns to across multiple videos and short-form posts. The strategy targets activation energy rather than motivation, which he argues is too unreliable to depend on.
Thomas Frank has published dedicated roundups of the best Windows productivity apps, making his lists a go-to reference for PC users trying to build out a system. His picks tend to span task management, note-taking, and automation tools that mirror the workflows he demonstrates publicly on his channels.
His YouTube bio explicitly names "high school, college, university, or the real world" as his target audience, so he intentionally bridges both groups. Study tips and exam strategies skew toward students, while personal finance automation, coding self-education, and Windows app roundups serve working adults equally well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@thomasfrank · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.