United States
Thomasdelauer is a creator with a presence on Instagram (2,106,913 followers), TikTok (31,900 followers), based in United States.
Total Followers +1.7%
2.1M
Across Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 99% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $25K–$59K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +6K +0.3% | +201 +0.6% | +0 +0.0% | +6K |
| Last 30 days | +35K +1.7% | +1K +4.3% | +0 +0.0% | +37K |
| Last 90 days | +120K +5.7% | +8K +26.0% | +0 +0.0% | +128K |
| Last 365 days | +120K +5.7% | +8K +26.0% | +0 +0.0% | +128K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ButcherBox Food & Grocery Delivery | Channel sponsor | YouTube | Long-term | — |
| Thrive Market Food & Grocery | Channel sponsor | YouTube | Long-term | — |
| LMNT Supplements / Electrolytes | Channel sponsor | YouTube | Long-term | — |
| Levels Health Health Tech / CGM | Sponsored content | YouTube | 2021–2023 | — |
| InsideTracker Health & Biomarker Testing | Channel sponsor | YouTube | Long-term | — |
| Timeline Nutrition (MitoPure) Supplements / Longevity | Channel sponsor | YouTube | 2022–Long-term | — |
Thomasdelauer is a creator with a presence on Instagram (2,106,913 followers), TikTok (31,900 followers), based in United States. Their content sits in the health & nutrition space. Their YouTube bio reads: "Husband, Dad, 100% Nerd 4 Million YouTube Subscribers Nutrition Coach to Professional Athletes (NFL, MLB, Special Forces) Here’s my FREE Meal Plan". The full audience and engagement breakdown is below.
Thomasdelauer reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Grocery Delivery, Food & Grocery, Supplements / Electrolytes, a clear signal of fit for brands in those categories. Demonstrated partners include ButcherBox and Thrive Market. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Grocery Delivery and related categories, Thomasdelauer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thomasdelauer's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thomas DeLauer has openly shared that he once weighed close to 280 pounds and transformed his physique through a combination of intermittent fasting, a ketogenic-style diet, and strength training. His personal transformation is the origin story behind his channel and the main reason his audience trusts his advice — he lived the protocol rather than just studied it.
Thomas DeLauer describes himself as a Nutrition Coach rather than a registered dietitian, which requires a university degree and state licensure. He is known for grounding his recommendations in peer-reviewed research and breaking down the science in plain language, which distinguishes his content from basic fitness influencing.
Thomas DeLauer is most closely associated with daily time-restricted eating — commonly a 16:8 window — and has built an extensive library of content covering how fasting affects insulin sensitivity, autophagy, and metabolic health. His YouTube channel goes well beyond beginner guides, covering the biochemistry behind extended fasts and fat adaptation.
Thomas DeLauer has built much of his brand around ketogenic eating paired with intermittent fasting, and has shared personal routines that align with a low-carb, high-fat approach. His content consistently explores the metabolic science of ketosis, making him one of the more science-heavy voices in the keto-education space.
Thomas DeLauer's Instagram bio identifies him as a Nutrition Coach to professional athletes across the NFL, MLB, and Special Forces, though he has not publicly named specific clients — standard practice in elite sports nutrition to protect client privacy. This roster of clientele is central to his authority positioning beyond the general fitness audience.
Yes — Thomas DeLauer's social content regularly features worldschooling and homeschooling themes, with hashtags like #worldschooling, #travelwithkids, and #homeschoollife appearing across his posts. This lifestyle angle surfaces his family life alongside his nutrition content and connects him with an audience that blends health-conscious and alternative-education values.
Thomas DeLauer's wife is Amber DeLauer, who is also active in the health and wellness space and has appeared in his content. Thomas consistently references his identity as a husband and dad in his social bios, making family a visible layer of his personal brand.
Thomas DeLauer has highlighted that green, unripe bananas are high in resistant starch, which behaves very differently in the body than the simple sugars found in ripe bananas — producing a much lower blood sugar response and potentially feeding beneficial gut bacteria. He connects this to his broader content on gut health and how food choices affect body composition and muscle retention.
Thomas DeLauer has grown to over 4 million YouTube subscribers, placing him firmly in the Macro creator tier and making him one of the larger independent voices in nutrition and metabolic health content. His YouTube channel remains his primary platform and the main driver of his audience reach.
Thomas DeLauer offers a free meal plan linked directly from his Instagram bio as an entry point for new followers. It reflects his core nutritional philosophy — typically built around intermittent fasting windows and low-carb or ketogenic food choices — and serves as a practical starting point for people who want a structured framework rather than just educational content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thomasdelauer · YouTube
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