Data refreshed Sep 23, 2026 · 1:15 PM UTC
Health & Nutrition United States

Thomasdelauer

Full Creator Stats Live · Updated 2026-09-23

Thomasdelauer is a creator with a presence on Instagram (2,106,913 followers), TikTok (31,900 followers), based in United States.

NicheHealth & Nutrition TierMacro Engagement1.6%

Total Followers +1.7%

2.1M

Across Instagram, TikTok

Primary Platform

YouTube

2.1M followers · 99% of audience

Engagement

1.6%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $25K–$59K / IG post

Quick facts
  • 2.1M combined followers across 2 platforms.
  • Macro creator tier — United States.
  • 1.6% headline engagement.
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-23
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 2,106,913 +35K 1.6% 5.1 3 days ago
TikTok 31,900 +1K 3.1% — 3 years ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +6K +0.3% +201 +0.6% +0 +0.0% +6K
Last 30 days +35K +1.7% +1K +4.3% +0 +0.0% +37K
Last 90 days +120K +5.7% +8K +26.0% +0 +0.0% +128K
Last 365 days +120K +5.7% +8K +26.0% +0 +0.0% +128K

Audience Demographics

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-225390420K1.1M1.7M2.4M Sep 26Dec 25Mar 25Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Channel sponsor YouTube Long-term —
Channel sponsor YouTube Long-term —
Channel sponsor YouTube Long-term —
Sponsored content YouTube 2021–2023 —
Channel sponsor YouTube Long-term —
Channel sponsor YouTube 2022–Long-term —
Background

About Thomasdelauer

Thomasdelauer is a creator with a presence on Instagram (2,106,913 followers), TikTok (31,900 followers), based in United States. Their content sits in the health & nutrition space. Their YouTube bio reads: "Husband, Dad, 100% Nerd 4 Million YouTube Subscribers Nutrition Coach to Professional Athletes (NFL, MLB, Special Forces) Here’s my FREE Meal Plan". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Thomasdelauer reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Grocery Delivery, Food & Grocery, Supplements / Electrolytes, a clear signal of fit for brands in those categories. Demonstrated partners include ButcherBox and Thrive Market. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Grocery Delivery and related categories, Thomasdelauer offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Thomasdelauer's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

How did Thomas DeLauer lose over 100 pounds?

Thomas DeLauer has openly shared that he once weighed close to 280 pounds and transformed his physique through a combination of intermittent fasting, a ketogenic-style diet, and strength training. His personal transformation is the origin story behind his channel and the main reason his audience trusts his advice — he lived the protocol rather than just studied it.

Is Thomas DeLauer an actual nutritionist or just a coach?

Thomas DeLauer describes himself as a Nutrition Coach rather than a registered dietitian, which requires a university degree and state licensure. He is known for grounding his recommendations in peer-reviewed research and breaking down the science in plain language, which distinguishes his content from basic fitness influencing.

What intermittent fasting protocol does Thomas DeLauer follow?

Thomas DeLauer is most closely associated with daily time-restricted eating — commonly a 16:8 window — and has built an extensive library of content covering how fasting affects insulin sensitivity, autophagy, and metabolic health. His YouTube channel goes well beyond beginner guides, covering the biochemistry behind extended fasts and fat adaptation.

Does Thomas DeLauer actually eat keto himself?

Thomas DeLauer has built much of his brand around ketogenic eating paired with intermittent fasting, and has shared personal routines that align with a low-carb, high-fat approach. His content consistently explores the metabolic science of ketosis, making him one of the more science-heavy voices in the keto-education space.

Which NFL or MLB athletes has Thomas DeLauer worked with as a nutrition coach?

Thomas DeLauer's Instagram bio identifies him as a Nutrition Coach to professional athletes across the NFL, MLB, and Special Forces, though he has not publicly named specific clients — standard practice in elite sports nutrition to protect client privacy. This roster of clientele is central to his authority positioning beyond the general fitness audience.

Does Thomas DeLauer worldschool his kids?

Yes — Thomas DeLauer's social content regularly features worldschooling and homeschooling themes, with hashtags like #worldschooling, #travelwithkids, and #homeschoollife appearing across his posts. This lifestyle angle surfaces his family life alongside his nutrition content and connects him with an audience that blends health-conscious and alternative-education values.

Who is Thomas DeLauer's wife?

Thomas DeLauer's wife is Amber DeLauer, who is also active in the health and wellness space and has appeared in his content. Thomas consistently references his identity as a husband and dad in his social bios, making family a visible layer of his personal brand.

What does Thomas DeLauer say about green bananas and muscle building?

Thomas DeLauer has highlighted that green, unripe bananas are high in resistant starch, which behaves very differently in the body than the simple sugars found in ripe bananas — producing a much lower blood sugar response and potentially feeding beneficial gut bacteria. He connects this to his broader content on gut health and how food choices affect body composition and muscle retention.

How many YouTube subscribers does Thomas DeLauer have?

Thomas DeLauer has grown to over 4 million YouTube subscribers, placing him firmly in the Macro creator tier and making him one of the larger independent voices in nutrition and metabolic health content. His YouTube channel remains his primary platform and the main driver of his audience reach.

What is Thomas DeLauer's free meal plan and where do you get it?

Thomas DeLauer offers a free meal plan linked directly from his Instagram bio as an entry point for new followers. It reflects his core nutritional philosophy — typically built around intermittent fasting windows and low-carb or ketogenic food choices — and serves as a practical starting point for people who want a structured framework rather than just educational content.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 23, 2026, 1:15 PM UTC · Slug: thomasdelauer

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