United States
This Old House is one of American television's longest-running home improvement franchises, having debuted on PBS in 1979 and built its reputation across decades of expert-led renovation projects.
Total Followers +0.4%
3.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 67% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.9K–$16K / IG post
The brands partnered on a special public radio event exploring how Americans will build, live, and design homes over the next 100 years.
Roku Originals greenlit a new spinoff targeting first-time homeowners, announced just ahead of Season 47's September 29 premiere on The Roku Channel.
The season premiere followed five Asheville families working to rebuild their homes in the aftermath of Hurricane Helene, streaming on The Roku Channel.
Forbes reported on the brand's move into radio programming, broadening its reach beyond TV and digital platforms.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +231 +0.1% | +282 +0.0% | +513 |
| Last 30 days | +10K +0.4% | +1K +0.2% | +1K +0.2% | +12K |
| Last 90 days | +20K +0.9% | +2K +0.5% | +3K +0.4% | +25K |
| Last 365 days | +20K +0.9% | +2K +0.5% | +3K +0.4% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
This Old House is one of American television's longest-running home improvement franchises, having debuted on PBS in 1979 and built its reputation across decades of expert-led renovation projects. The show popularized the format of following a real home restoration from start to finish, with a rotating cast of tradespeople — including general contractor Tom Silva and plumbing expert Richard Trethewey — providing the technical depth that distinguishes it from more casual DIY programming. Current host Kevin O'Connor has carried the brand into the streaming era, with the show now distributed across PBS, the Roku Channel, and a dedicated mobile app alongside its robust social presence.
Thisoldhouse reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Thisoldhouse offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thisoldhouse's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
This Old House first aired on PBS in 1979, making it one of the longest-running home improvement series in American television history. That decades-long run is why the brand refers to itself as the OG's of home improvement — it predates virtually every competitor in the space.
Bob Vila, the show's original host, parted ways with This Old House in 1989 after conflicts arose over his personal endorsement deals for outside home improvement brands. The producers felt those commercial appearances conflicted with the show's editorial credibility. Steve Thomas stepped in as host following Vila's departure, and Kevin O'Connor has led the show since the early 2000s.
Kevin O'Connor has been the lead host of This Old House since the early 2000s, succeeding Steve Thomas. He works alongside a team of expert tradespeople that includes general contractor Tom Silva, plumbing and HVAC specialist Richard Trethewey, and landscape contractor Roger Cook.
Ask This Old House is a companion spin-off series where the show's experts visit real homeowners to solve specific, smaller-scale home improvement problems on the spot. The main This Old House series typically follows one large renovation project across an entire season, while Ask This Old House covers many quick, practical fixes per episode.
Norm Abram, the master carpenter who became one of the most recognized faces from This Old House's early decades, has stepped back from regular appearances on the series over the years. He remains closely associated with the brand's legacy and helped define woodworking content on American television for a generation of viewers.
Tom Silva is the general contractor expert on This Old House and one of the show's longest-serving on-screen personalities. He appears regularly on both This Old House and Ask This Old House, demonstrating framing, structural work, carpentry, and renovation techniques for homeowners.
This Old House partnered with Toys and Colors, a popular family-focused YouTube channel, on a project centered around building a Dress Up Cabinet — a hands-on DIY build designed to appeal to families with young children. It's a notable crossover that brings the show's real-project format to a younger household audience who might not yet follow home renovation content.
This Old House is available on PBS, The Roku Channel, and through the official This Old House mobile app, all of which offer free or no-subscription viewing options. Their YouTube channel also carries an extensive library of how-to videos and project walkthroughs.
Yes — This Old House runs a dedicated mobile app for streaming episodes and project content, and maintains a full editorial website at ThisOldHouse.com with guides, tool reviews, and expert advice. The website and app extend the brand well beyond the TV broadcast into an always-available home improvement resource.
This Old House has grown to well over 2 million subscribers on YouTube, placing it firmly in the Macro tier and making it one of the largest home improvement presences on the platform. Their engagement runs above the category median, which is notable for a brand that originated as a traditional broadcast television show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thisoldhouse · YouTube
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