United States
Annie Grace is the author and founder behind This Naked Mind, a U.S.-based wellness brand centered on changing people's relationship with alcohol.
Total Followers +0.0%
215K
Across Instagram, YouTube
Primary Platform
169K followers · 78% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.4K–$8.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -51 -0.0% | +0 +0.0% | +0 +0.0% | -51 |
| Last 30 days | -68 -0.0% | +102 +0.2% | +0 +0.0% | +34 |
| Last 90 days | +0 +0.0% | +297 +0.6% | +0 +0.0% | +297 |
| Last 365 days | +0 +0.0% | +297 +0.6% | +0 +0.0% | +297 |
Daily follower snapshots from CreatorDB's longitudinal index.
Annie Grace is the author and founder behind This Naked Mind, a U.S.-based wellness brand centered on changing people's relationship with alcohol. Her approach — outlined in her bestselling book of the same name — diverges from traditional recovery frameworks by using neuroscience and unconscious conditioning rather than willpower or shame to reshape how people feel about drinking. Mainstream visibility followed through appearances on Good Morning America and Red Table Talk, positioning Grace as a credible voice in the sober-curious movement rather than a clinical or 12-step-adjacent one.
Instagram is the brand's primary active hub, with content anchored in the alcohol-free lifestyle space under hashtags like #sobercommunity and #alcoholawareness. The audience skews heavily female and concentrates in the 25–34 cohort, mirroring the demographic most engaged in the broader sober-curious cultural conversation. Above-median engagement suggests followers treat the account as an active resource rather than passive content. A direct-response funnel embedded in the bio — 'DM START' — points to a course and coaching business model layered beneath the social presence. As alcohol-free living continues moving from niche wellness into mainstream culture, This Naked Mind is well-positioned to expand lifestyle and wellness brand partnerships well beyond its publishing roots.
Thisnakedmind reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Thisnakedmind offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thisnakedmind's tier (Mid, 215K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Annie Grace is the bestselling author and founder behind This Naked Mind, a movement centered on helping people rethink their relationship with alcohol without willpower, shame, or the label of addiction. She drew on her own experience as a high-achieving corporate executive who drank heavily, using that personal story as the foundation for the book and the community that followed.
This Naked Mind began as a book written by Annie Grace, originally self-published before being picked up by a major publisher, and it became a bestseller in the sobriety and wellness space. The book gave rise to the broader brand that now includes online programs, a podcast, and a large Instagram community built around alcohol-free living.
Yes, Annie Grace and This Naked Mind have been featured on Good Morning America, helping bring her alcohol-free message to a mainstream audience far beyond the sober-curious community. That kind of national television exposure was one of several media appearances that cemented This Naked Mind as a recognized wellness brand rather than just a social media account.
Annie Grace appeared on Red Table Talk, Jada Pinkett Smith's widely watched show known for frank conversations about personal struggles, mental health, and wellness. The platform introduced her work to viewers who may not have come across This Naked Mind through sober community hashtags or Instagram.
The This Naked Mind method does not demand a lifelong commitment to total abstinence upfront — the goal is to remove the unconscious craving for alcohol so that people can make genuinely free choices. Annie Grace's program reports that around 90% of participants end up drinking less or not at all, with outcomes spanning from mindful moderation to full alcohol-free living.
This Naked Mind is not a 12-step program and has no affiliation with Alcoholics Anonymous. The core difference is that Annie Grace's method does not ask participants to identify as powerless or label themselves as alcoholics; instead it uses psychology and neuroscience to rewire how the brain perceives alcohol, making it a popular alternative for people who find traditional recovery frameworks a poor fit.
The Alcohol Experiment is a free 30-day program created by Annie Grace that walks participants through daily audio and video lessons aimed at shifting their subconscious relationship with alcohol. It is built directly on the This Naked Mind framework and has been completed by hundreds of thousands of people who want to test an alcohol-free stretch without committing to permanent sobriety.
Sending the word "START" to the This Naked Mind Instagram account triggers a free automated first step from Annie Grace's program, giving anyone curious a no-commitment entry point into the method. It is designed to lower the barrier for people who feel hesitant about diving straight into the book or a paid program.
The This Naked Mind method is specifically designed for people in the gray area — those who feel alcohol has become too big a part of their lives but do not necessarily identify with the label of alcoholic. Annie Grace built the framework around the idea that anyone who has started to question their drinking can benefit, without needing to hit a dramatic rock bottom first.
This Naked Mind sits in the mid-tier creator range, with a primary following of over 150,000 on Instagram and a supplementary YouTube channel, reaching a predominantly female audience aged roughly 18–44 concentrated in the United States, United Kingdom, and beyond. The Instagram account runs engagement well above the category median, which reflects the unusually motivated and personal nature of the sober-curious community it has built.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thisnakedmind · Instagram
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