This

This studio worked on an evolution of the Huckberry brand to mark the company's 15-year milestone, framing it deliberately as an evolution rather than a revolution. Their caption signaled that a long-established brand like Huckberry needed careful refinement, not a ground-up redesign — a philosophy that defines their approach to identity work.

This studio created a New Growth Logo for Huckberry centered on a pine cone, drawing on the natural phenomenon of certain pine cones staying sealed for years before finally releasing their seeds. The metaphor connects to Huckberry's patient, long-term brand growth and gives the identity a piece of nature-rooted storytelling.

It's how This describes their own origin story in their Instagram bio — the studio was built on a close personal partnership rather than a conventional business arrangement. This framing positions them as a relationship-first creative operation where the collaborative dynamic between founders is central to how work gets made.

This studio works across both, with motion design appearing alongside graphic design and brand identity in their content signals and hashtags. They operate as a multi-discipline creative studio, meaning a client can expect animated and moving-image deliverables as part of a broader brand system, not just static assets.

#putabowonthis functions as the studio's signature sign-off for finished work, evoking the idea of adding a final, polishing touch to a completed project. It's also a clever play on their own name, reinforcing the brand identity of the studio itself through every caption they publish.

This studio has been actively posting open roles for Junior, Mid, Senior, and Art Director-level designers across their Instagram feed. Their @this account is the most direct place to watch for updated hiring calls, as recruitment posts appear to be a recurring content type alongside their project work.

#thisisiconic is a recurring hashtag the studio uses to celebrate work or cultural references they consider genuinely landmark. It's also an intentional wordplay on their studio name — "this is iconic" — which extends the brand voice of the studio into every piece of content they share.

Based on their Huckberry caption, This takes a long-view approach to brand identity — favoring thoughtful evolution over reactive revolution for established clients. Their pine cone metaphor for the Huckberry logo reinforces this: good design, like a sealed pine cone, is about releasing the right thing at the right time.

This studio's Instagram (@this) focuses on brand identity, graphic design, and motion design projects, with client work, process glimpses, and hiring announcements making up the bulk of their feed. Their hashtag vocabulary — including #graphicdesign, #brandidentity, and #motiondesign — reflects a studio pitching to both prospective clients and design-industry talent.

This is a US-based design studio, with the majority of their Instagram audience also concentrated in the United States. Despite being a Micro-tier account by follower count, their engagement runs above the category median, which points to a tight, design-industry-focused community rather than a broad general audience.