Thiagoreis

The Máquina de Vendas (Sales Machine) is Thiagoreis's B2B sales training business, which he runs as CEO under the brand name Growth Machine. According to his own Instagram, the program trains corporate sales teams and has reportedly generated over R$3.4 billion in revenue for clients. It operates completely separately from his YouTube career, making him both a major content creator and a business entrepreneur.

LEALDADE ACIMA DE TUDO is Portuguese for 'Loyalty Above All,' and it's Thiago Reis's personal motto that opens every video description on his YouTube channel. It reflects a recurring theme in his content built around his close circle of friends and a lifestyle brand centered on trust and authenticity. Fans treat it as his signature, and it appears consistently across his uploads.

Thiagoreis is closely associated with the Can-Am Maverick X3, a high-performance side-by-side UTV that appears heavily in his automotive content, reflected in his recurring hashtags #maverick and #x3. He takes it to autodromes and off-road tracks, making it central to his channel identity. His partnership with Fox Factory — a major manufacturer of suspension components widely used on the Maverick X3 — reinforces just how seriously he takes the build.

Yes — crash and 'went wrong' moments are a signature part of his content, as shown by his most-used hashtags: #bati (I crashed), #acidente (accident), and #deuruim (it went bad). These videos consistently drive some of his highest engagement and are treated as raw, unscripted moments rather than staged stunts. It's a major reason his audience engagement runs well above the category average.

Despite being a Brazilian creator, the United States makes up Thiagoreis's largest audience segment — ahead of Brazil itself — which is genuinely unusual for a Portuguese-language channel. His extreme sports and UTV crash content travels easily across language barriers through pure visual storytelling, and he actively uses English titles like 'NEVER TRY THIS AT HOME' to signal international appeal. His automotive and adrenaline niche simply resonates globally.

Fox Factory is one of the most respected brands in off-road performance parts — best known for suspension shocks and drivetrain components — and they partnered with Thiagoreis for sponsored content on YouTube in 2025. The collaboration is a natural fit given his heavy focus on UTV racing and the Can-Am Maverick X3, a vehicle Fox Factory produces parts for. It's one of his more niche-authentic sponsorships, sitting clearly within his actual content world.

Yes — Thiagoreis has worked with both Blaze.com and Betnacional as paid sponsors on his YouTube channel. Both are online betting and gambling platforms that surged in popularity among Brazilian creators in the mid-2020s and are disclosed as paid partnerships in his videos. He is not unique among large Brazilian YouTubers in this respect, as betting sponsorships became widespread across the creator economy in Brazil during this period.

Despite his main brand being Thiagoreis, his Instagram handle is @thireisyt — he links it directly in his YouTube channel description. This trips up a lot of people who search 'thiagoreis' on Instagram and don't find him immediately. His Instagram following sits in the low millions, well behind his YouTube presence, which is where the bulk of his audience lives.

Yes — Thiagoreis holds the title of CEO of Growth Machine, a company he runs that focuses on B2B sales consulting and team training. His Instagram bio leads with this identity rather than his YouTube career, positioning sales as his core professional venture. He's effectively running two parallel public careers: a mega-tier YouTube channel with millions of subscribers and a business coaching operation claiming billions in client revenue.

Thiagoreis has surpassed 7 million subscribers on YouTube, placing him firmly in the Mega creator tier. What makes that number stand out is his engagement rate, which runs well above the category average — rare for a channel of that scale, where engagement typically drops as audiences grow. He uploads consistently and has maintained an active, responsive audience.