Brazil
Thiago Concer is a Brazilian sales trainer and entrepreneur who has built one of the most recognizable personal brands in Brazil's B2B and commercial education space.
Total Followers +0.0%
1M
Across Instagram
Primary Platform
YouTube
1M followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
Concer's official site and speaker profiles highlight his recognition by Favikon as Brazil's top sales expert, a distinction that bolsters his positioning across corporate training and B2B consulting.
Sebrae Roraima brought Concer to Boa Vista for a dedicated sales immersion workshop in February 2025, part of a broader institutional push to upskill small-business owners across Brazil.
The platform evolved from the Comunidade OSV and is now branded as Nova Escola de Vendas, connecting and training hundreds of thousands of salespeople globally.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,006,893 | +201 | 1.3% | 27.3 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -201 -0.0% | +0 +0.0% | +0 +0.0% | -201 |
| Last 30 days | +201 +0.0% | +0 +0.0% | +0 +0.0% | +201 |
| Last 90 days | +806 +0.1% | +0 +0.0% | +0 +0.0% | +806 |
| Last 365 days | +806 +0.1% | +0 +0.0% | +0 +0.0% | +806 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| RD Station SaaS / CRM | Brand ambassador | Long-term | — | |
| EQI Investimentos Finance / Investments | Brand ambassador | Long-term | — | |
| Anev Sales Training / Education | Founder / owned brand | YouTube | Long-term | — |
| OSV Sales Training / Education | Founder / owned brand | YouTube | Long-term | — |
Thiago Concer is a Brazilian sales trainer and entrepreneur who has built one of the most recognizable personal brands in Brazil's B2B and commercial education space. He is the founder of ANEV (Associação Nacional dos Especialistas em Vendas) and OSV, two ventures oriented around professional sales development, and claims to have trained over 300,000 salespeople and sales leaders across the country. His content orbits practical sales methodology — prospecting, closing, pipeline management, and commercial leadership — delivered in a direct, coach-to-practitioner tone. With two bestselling books to his name, Concer operates across the intersection of content creation and professional training, using social platforms primarily as top-of-funnel reach for a broader ecosystem of courses, live events, and corporate programs.
His Instagram audience skews toward working-age professionals in Brazil, with the 25–34 and 35–44 cohorts together accounting for the majority of followers — a demographic actively seeking career advancement in sales and commerce. The notably high female audience share (nearly 60%) is worth flagging as a differentiator in a niche that traditionally skews male, suggesting Concer's messaging resonates with a broader professional segment than typical 'sales bro' content. His ambassador relationships with RD Station, Brazil's leading marketing automation platform, and EQI Investimentos speak to a brand positioning that blends sales-tech and financial literacy — categories with strong advertiser budgets. As Brazil's professional upskilling market continues to digitize, Concer is well-positioned as a go-to platform for brands targeting commercially minded mid-career professionals.
Thiagoconceroficial reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward SaaS / CRM, Finance / Investments, Sales Training / Education, a clear signal of fit for brands in those categories. Demonstrated partners include RD Station and EQI Investimentos. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in SaaS / CRM and related categories, Thiagoconceroficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thiagoconceroficial's tier (Macro, 1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thiago Concer positions himself as the treinador de vendas n° 1 do Brasil — the number-one sales trainer in Brazil — a claim backed by over 300,000 salespeople and leaders he has trained through his programs. Whether measured by reach, book sales, or community size, he is consistently ranked among the most influential figures in Brazilian sales education.
Yes, Thiago Concer is a founder of Anev, one of the two major sales-focused organizations he has built in Brazil. Anev operates as a hub for sales professionals and contributes to the ecosystem through which he has trained hundreds of thousands of people in commercial skills and leadership.
OSV is the second organization Thiago Concer co-founded alongside Anev, part of his broader mission to professionalize the sales and business development community in Brazil. Together, these two ventures anchor his identity as an entrepreneur beyond content creation.
Thiago Concer has trained over 300,000 salespeople and leaders through his programs, according to his own profile. This figure spans both his Anev and OSV ventures and reflects the scale of his impact on Brazilian corporate and commercial training culture.
Thiago Concer has published two books that both reached bestseller status in Brazil, cementing his authority in the sales training space beyond social media. His writing focuses on sales techniques, leadership, and professional development — the same themes that dominate his online content.
Yes, Thiago Concer holds an official ambassador role with RD Station, one of Brazil's leading marketing and CRM platforms widely used by sales and commercial teams. This partnership is a natural fit given his audience of salespeople, brokers, and business professionals who rely on tools like RD Station daily.
Thiago Concer is also a named ambassador for EQI Investimentos, a Brazilian investment firm. This partnership extends his brand into personal finance and wealth-building — topics that resonate with his entrepreneurial audience of sales leaders and business owners.
Thiago Concer's content centers on practical commercial skills: inside sales techniques, deal closing (fechamento), sales targets (meta), and career development for salespeople and brokers (corretores). His approach is direct and tactical, aimed at professionals working in structured sales environments rather than casual side-hustles.
His audience skews toward working professionals aged 25 to 44, with a strong majority based in Brazil — making it a highly relevant community for people already active in sales, commercial management, or entrepreneurship. The mix of beginner tips and advanced techniques means his content serves both newcomers learning to close and experienced sales leaders refining their teams.
Thiago Concer's primary registered platform is YouTube, and he maintains a large presence on Instagram where his following has crossed the one-million mark. His Instagram content is particularly active, using reels and posts to distribute daily sales coaching, motivational content, and commercial strategy to his Brazilian-dominated audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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