Thewillyrex is the channel of Guillermo Díaz, a Madrid-based Spanish creator who built his audience during the early 2010s wave of Spanish-language gaming content, rising alongside peers like ElRubius to become a fixture of the Hispanic YouTube ecosystem.
Total Followers +0.0%
26M
Across YouTube, Instagram
Primary Platform
YouTube
18.6M followers · 72% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $89K–$207K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -144668 -2.0% | +0 +0.0% | -144668 |
| Last 365 days | +0 +0.0% | -144668 -2.0% | +0 +0.0% | -144668 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Trade Republic Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| iGraal Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| MyHeritage Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Holafly Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Thewillyrex is the channel of Guillermo Díaz, a Madrid-based Spanish creator who built his audience during the early 2010s wave of Spanish-language gaming content, rising alongside peers like ElRubius to become a fixture of the Hispanic YouTube ecosystem. He started with let's-play and commentary formats — Minecraft was central to his early growth — and over time broadened into variety entertainment, challenge videos, and game-show-style formats. His channel bio, translated loosely as 'I just record and upload videos where I'm having fun,' signals the unpretentious, high-energy tone that has defined his output across more than a decade. That consistency of personality, more than any single title or format, is what sustains his connection with tens of millions of Spanish-speaking subscribers.
His audience skews heavily male and concentrates in the 18–34 bracket, with Spain as the core market and Mexico and Argentina together accounting for roughly a third of viewership — a distribution that makes him a strong vehicle for pan-Hispanic campaigns. Sponsor selection reflects this positioning: the recent mix of a VPN provider, a fintech platform, a genealogy service, and a travel eSIM brand points toward performance-focused advertisers drawn by his audience's purchasing demographics rather than luxury or lifestyle alignment. Content has shifted visibly toward spectacle-driven formats — large-scale hide-and-seek productions, weight-guessing games, storage-auction riffs — suggesting a deliberate pivot to broadly shareable entertainment that can travel beyond his core gaming fanbase. That evolution places him well to maintain relevance as platform algorithms increasingly reward high-retention, challenge-style content.
Thewillyrex sits at the intersection of gaming and broad entertainment, making him a natural fit for brands in tech, VPN services, fintech apps, gaming peripherals, and FMCG categories targeting young male audiences. His content has evolved from core gaming — MOBA, PVP, mobile — into viral entertainment formats such as challenges, object-guessing games, and product reviews, which widens sponsor relevance beyond pure gaming verticals. The audience is overwhelmingly Spanish-speaking, concentrated across Spain, Mexico, and Argentina, positioning him as a high-efficiency vehicle for pan-Hispanic campaigns rather than a US-market play. Upload cadence on YouTube is consistent and recent, and engagement sits materially above the category median, indicating an active, invested viewership rather than passive reach. His sponsor track record reflects demonstrated credibility across performance-driven digital categories: Surfshark and Holafly cover tech utility and travel; Trade Republic and iGraal signal comfort with fintech and savings platforms; MyHeritage shows appetite for broader lifestyle deals. Brands in VPN, digital finance, travel tech, or consumer packaged goods seeking reach across the Spanish-speaking young male demographic will find a well-established, high-engagement channel with a proven conversion-oriented sponsorship history.
Benchmark estimates for a creator at Thewillyrex's tier (Mega, 26M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
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Thewillyrex's real name is Guillermo Díaz. He has used the alias Willyrex — and later TheWillyrex — throughout his YouTube career, which began in the early 2010s, making him one of the longest-running Spanish-language gaming creators on the platform.
Yes, Thewillyrex and ElRubius are longtime friends from the Spanish YouTube scene and have collaborated over the years. Thewillyrex posted content centered around a gift he received from Rubius, showing the friendship remains very much active.
Thewillyrex now blends gaming with broader entertainment and challenge formats. Recent uploads include large-scale hide and seek challenges, product review videos, and object weight-guessing games alongside his gaming roots in PvP and mobile titles.
Subastas de Trasteros — storage unit auctions — is a format Thewillyrex has explored where he bids on or opens mystery storage lockers, similar in spirit to reality TV shows like Storage Wars. He has produced themed editions tied to major events, including a World Cup version.
Yes, Thewillyrex covered NFTs, the metaverse, and virtual reality as content topics during the height of the trend. His content from that period carried hashtags like #nft, #metaverso, and #realidadvirtual, reflecting his willingness to explore emerging tech spaces on camera.
TeamDux is a Spanish creator management and talent network. Thewillyrex's official business contact is listed through TeamDux, confirming he is part of their roster of Spanish-language digital creators.
Thewillyrex has partnered with brands including Trade Republic, Surfshark, Holafly, MyHeritage, and iGraal for sponsored content on YouTube. His sponsorship mix spans fintech, VPN services, travel eSIMs, genealogy platforms, and cashback apps.
Yes, Thewillyrex has covered PlayStation VR2 content on his channel. His posts and hashtags reference both the headset and specific VR titles like Horizon, fitting his long-running interest in gaming hardware and new technology.
Thewillyrex is from Spain, and the largest share of his audience is also based there. Beyond Spain, his fanbase is heavily concentrated across Latin America — particularly in Mexico, Argentina, and Colombia.
Thewillyrex has well over 18 million subscribers on YouTube, placing him firmly in the Mega creator tier and among the most-followed Spanish-language YouTubers. His engagement rate runs significantly above the category average for channels of his size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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