United States
The Verge is a technology news publication launched in 2011 by Vox Media, built around the premise that technology journalism should be as well-designed and rigorously reported as any mainstream media outlet.
Total Followers +0.2%
5.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.5M followers · 62% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $20K–$47K / IG post
PMC absorbed The Verge, Eater, SB Nation, POPSUGAR, The Dodo, and Thrillist into a new subsidiary called PMX, ending Vox Media's independent run. Former Vox Media president Ryan Pauley became president of PMX Global.
The sale to Murdoch's Lupa Systems preceded PMC's acquisition of the remaining Vox brands including The Verge, effectively dissolving the original Vox Media portfolio.
After over a decade on Vox's in-house Chorus publishing system, The Verge moved its entire publishing infrastructure to WordPress — a notable technical and editorial operations shift.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.3% | +3K +0.6% | +8K |
| Last 30 days | +0 +0.0% | +7K +0.4% | +4K +0.8% | +11K |
| Last 90 days | +10K +0.3% | +0 +0.0% | +6K +1.4% | +16K |
| Last 365 days | +10K +0.3% | +0 +0.0% | +6K +1.4% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| T-Mobile Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| 3M Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| The Home Depot Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Meta Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Mint Mobile Sponsorship | Sponsored content | YouTube | May 2025 | — |
The Verge is a technology news publication launched in 2011 by Vox Media, built around the premise that technology journalism should be as well-designed and rigorously reported as any mainstream media outlet. Originally led by Joshua Topolsky and later shaped by editor Nilay Patel, the outlet distinguished itself through long-form criticism, strong opinions on consumer electronics, and a visual identity that stood apart from legacy tech press. Its YouTube channel extends that editorial voice into high-production video reviews, hands-on walkthroughs, and explainer content — with recent uploads covering everything from Apple's WWDC announcements to Mark Zuckerberg's emerging hardware bets. The Vergecast, one of the longer-running tech podcasts, has helped cement a loyal returning audience beyond casual search traffic.
The Verge's social audience skews heavily male and concentrates in the 18-to-34 bracket, a demographic with strong purchasing intent around consumer electronics, smartphones, and emerging platforms — making it an attractive vehicle for both hardware and telecom partners. Sponsorships from T-Mobile, Mint Mobile, and Meta reflect that tech-adjacent brand fit, while placements from 3M and The Home Depot suggest marketers also see value in the outlet's broader audience reach among engaged, educated adults. With consistent upload cadence across YouTube, Instagram, and TikTok, and engagement rates tracking above category medians, The Verge is positioned as a durable institutional voice in tech media — one that brand partners turn to when they need credible proximity to an audience that follows product cycles closely.
Theverge reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include T-Mobile and 3M. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Theverge offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theverge's tier (Mega, 5.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Vergecast is The Verge's flagship podcast, where editors and reporters dig into the biggest stories in tech each week. It is one of the longest-running technology podcasts around and sits at the center of The Verge's brand alongside its website and YouTube channel.
Yes, The Verge is part of Vox Media, the same company behind Vox, Polygon, and Eater. The publication launched in 2011 and grew into one of the most widely read technology news outlets in the United States.
Yes, publishing an annual iPhone review is a core part of what The Verge does each fall. Their iPhone 18 Pro review, for example, zeroed in on the camera's new manual controls, which reflects their hands-on, real-world testing approach.
AI is one of The Verge's biggest ongoing editorial beats — they cover large language models, AI-powered hardware, and the broader societal implications of artificial intelligence. Gadgets and smartphones share the stage with software, autonomous vehicles, and policy stories.
Yes, The Verge provides live on-the-ground coverage of both Apple's WWDC and Google I/O annually. They use dedicated hashtags like #WWDC and #GoogleIO across their social channels to surface that coverage in real time.
Kevin McShane serves as Editorial Director for The Verge's YouTube operation. The channel runs with a full production team — including a Video Director, Supervising Producers, and a Senior Audio Engineer — which explains the polished, broadcast-style quality of their videos.
It's a deadpan joke playing off TikTok's legal pressure in the US, where the platform was repeatedly told to find a buyer or shut down — with creators being advised to build backup presences elsewhere, like a website. The Verge, which has had TheVerge.com since 2011, leaned into the absurdity of being told to do something they already did.
Yes, The Verge covered Zuckerberg's reveal of the Muse Charm, a handheld device, across their YouTube channel and social platforms. That kind of first-look Meta hardware coverage fits squarely in their editorial focus, and Meta has also appeared as a YouTube sponsor for The Verge.
Recent YouTube sponsors have included T-Mobile, Mint Mobile, Meta, 3M, and The Home Depot. The breadth of those partners reflects how The Verge's audience — skewing toward tech-savvy adults — overlaps with a wide range of mainstream consumer brands.
Automotive technology is a genuine beat for The Verge, including EVs, self-driving systems, and hardware like LiDAR sensors. Their content spans the full range of consumer and emerging technology, all framed around how those changes affect everyday life.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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