Thesunshinestatemom is a creator with a presence on Instagram (417,891 followers). Their content sits in the fashion & lifestyle space.
Total Followers -5.2%
418K
Across Instagram
Primary Platform
YouTube
418K followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.3K–$15K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 417,891 | -22K | 2.8% | 4.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -9319 -2.2% | +0 +0.0% | +0 +0.0% | -9319 |
| Last 30 days | -21730 -5.2% | +0 +0.0% | +0 +0.0% | -21730 |
| Last 90 days | -31885 -7.6% | +0 +0.0% | +0 +0.0% | -31885 |
| Last 365 days | -31885 -7.6% | +0 +0.0% | +0 +0.0% | -31885 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Reolink Smart Home / Security Cameras | Brand ambassador | Long-term | — | |
| SHEIN Fashion / Retail | Sponsored content | Long-term | — | |
| SHEGLAM Beauty / Cosmetics | Sponsored content | Long-term | — | |
| Halara Activewear / Fashion | Sponsored content | Long-term | — |
Thesunshinestatemom is a creator with a presence on Instagram (417,891 followers). Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "Lifestyle Influencer | 📍Florida 🇺🇸 @reolinkcams Brand Ambassador ✉️ mervealkan1209@gmail.com". The full audience and engagement breakdown is below.
Thesunshinestatemom reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Smart Home / Security Cameras, Fashion / Retail, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Reolink and SHEIN. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Smart Home / Security Cameras and related categories, Thesunshinestatemom offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thesunshinestatemom's tier (Mid, 418K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The handle is a direct reference to Florida — nicknamed the Sunshine State — where this lifestyle creator is based. She built her brand around everyday Florida life as a mom and influencer, making the name both a location signal and a personal identity.
Her public Instagram bio lists the contact email mervealkan1209@gmail.com, which points to her real name being Merve Alkan. Across her social channels she operates under the Sunshine State Mom brand rather than her given name.
Reolink is a home security and smart camera company, and Thesunshinestatemom is an official brand ambassador for their @reolinkcams account. The partnership fits naturally alongside her broader smart home content, which regularly covers products like robot vacuums and connected home tech.
Yes — she is a listed SHEIN partner, regularly tagging content with #sheinpartner and #sheintrends, and she participates in seasonal brand campaigns like the SHEIN Halloween sale. She also promotes the SHEIN-affiliated beauty line SheGlam, making her a multi-category partner within that brand ecosystem.
Halara is an activewear and casual clothing brand known for comfortable everyday styles, and Thesunshinestatemom is a frequent promoter of the label. The recurring use of hashtags like #halara, #halaraofficial, and #halarajeans across her content suggests an ongoing brand relationship rather than a single sponsored post.
Smart home content is a genuine pillar of her feed alongside fashion and lifestyle posts, with #smarthome and #robotvacuum consistently appearing among her top hashtags. Her Reolink brand ambassadorship reinforces that home technology is a recurring theme, not just occasional filler content.
SheGlam is a cosmetics brand within the SHEIN ecosystem, and Thesunshinestatemom features it regularly under the #sheglam hashtag. Pairing beauty content with her SHEIN fashion partnership positions her as a lifestyle creator covering fashion and makeup from the same brand family.
While YouTube is listed as her primary platform, her largest and most active following is concentrated on Instagram, where she has built an audience well into the hundreds of thousands. She posts consistently on Instagram, with lifestyle, fashion, beauty, and smart home content all represented.
She is based in Florida, as noted directly in her Instagram bio with a location pin and the US flag emoji. Florida's official nickname — the Sunshine State — is the direct inspiration behind her entire brand name.
Her audience skews heavily female — roughly two-thirds of her followers are women — with the largest age groups falling in the 18-to-34 bracket. The majority of her viewers are based in the United States, with a secondary following in the United Kingdom, India, and other English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thesunshinestatemom · YouTube
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