The.Story.Till.Now

The creator behind The.Story.Till.Now is named Shaun, which he shares openly in his Instagram bio: "Hey I'm Shaun. I go on adventures and make movies." He built the channel under the brand name The.Story.Till.Now to reflect a cinematic, storytelling-first approach to overlanding and backcountry adventure.

Shaun captured a large bear approaching and attempting to get into his truck during a remote overlanding trip, and the footage became one of his most-shared Shorts. The clip is a vivid example of what solo wilderness travel looks like in Canadian backcountry, where encounters with wildlife are a real and unpredictable part of the experience.

Shaun documented what he describes as the highest elevation overland route in British Columbia as part of his Canadian backcountry series. The video fits squarely into his focus on remote, high-difficulty terrain that pushes both driver and vehicle — the kind of route most people will never reach without serious 4x4 capability.

Shaun runs a Jeep Gladiator as one of his primary vehicles, featuring it heavily in snow wheeling and overlanding content. The Gladiator's truck-bed format makes it a go-to choice in the overlanding community for hauling recovery gear and camp equipment deep into the backcountry.

Yes — Shaun has created Pennzoil-branded content using the campaign hashtags #LongMayWeDrive and #Since1913. The partnership is a natural match given his style of sustained, high-stress off-road driving, where engine and drivetrain reliability are legitimate concerns rather than just talking points.

Toyo Tyre is one of Shaun's named sponsors, and their tires feature in his YouTube overlanding content. Toyo's all-terrain and mud-terrain lines are well-regarded in the overland community, making the partnership a credible fit for the kind of punishing backcountry routes Shaun regularly drives.

Bluetti Power is one of Shaun's sponsors, and their portable power stations are a practical fit for his remote overlanding style, where he's often days away from any grid power. Bluetti units appear in his YouTube camp setup content as part of how he runs electronics and lighting in the backcountry.

Snow wheeling is off-road driving through deep snow and winter backcountry terrain, sometimes using purpose-built snow tracks mounted to a 4x4 in place of standard tires. It's one of the signature content categories on Shaun's channel — the #snowwheeling and #snowtracks hashtags are among his most-used, and it sets him apart from the warm-weather overlanding channels that dominate the space.

Shaun documented an expedition on abandoned mining roads in one of his most dramatic videos, titled "DANGEROUS Adventure On Old Mining Roads (We Almost Died)." These unmaintained routes — common in British Columbia's backcountry — are narrow, eroded, and exposed, making them high-risk destinations that showcase exactly why his content style leans toward cinematic tension over casual touring.

Shaun is based in Canada, and a significant portion of his content is filmed in British Columbia's wilderness, including mountain overland routes and snowbound backcountry terrain. Despite being a Canadian creator, the majority of his audience is located in the United States and Australia — a common pattern for English-language overlanding channels with broad appeal.