United Kingdom
Thesteptorial is a UK-based creator who produces Spanish-language content focused on artificial intelligence literacy and digital marketing strategy.
Total Followers -0.3%
57K
Across Instagram
Primary Platform
57K followers · 100% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.8K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 56,617 | -187 | 1.0% | — | 3 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -187 -0.3% | +0 +0.0% | +0 +0.0% | -187 |
| Last 90 days | -532 -0.9% | +0 +0.0% | +0 +0.0% | -532 |
| Last 365 days | -532 -0.9% | +0 +0.0% | +0 +0.0% | -532 |
Daily follower snapshots from CreatorDB's longitudinal index.
Thesteptorial is a UK-based creator who produces Spanish-language content focused on artificial intelligence literacy and digital marketing strategy. Operating primarily on Instagram, the channel's central premise — captured in its own bio as 'losing the fear of AI and making it your ally' — positions it as an accessible entry point for Spanish-speaking entrepreneurs navigating AI tools, prompts, and automated agents. Content leans toward practical tips, tool discovery, and social media growth tactics, with hashtags anchored in content marketing, community management, and digital strategy. A noted partnership with Adsmurai, an AI-driven marketing platform, signals that the creator has moved beyond purely organic education into a more integrated brand-and-consultancy role.
Thesteptorial reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in tech and related categories, Thesteptorial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thesteptorial's tier (Micro, 57K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Thesteptorial is UK-based but creates all their content in Spanish, targeting Spanish-speaking creators and entrepreneurs interested in AI and digital marketing. This makes them a distinctive voice in the Spanish-language AI education space, operating from the United Kingdom and reaching a global Hispanic audience.
It translates from Spanish as "Master AI without fear," and it is the core motto driving Thesteptorial's entire content brand. Their approach is built around helping everyday creators and entrepreneurs overcome anxiety about artificial intelligence, framing AI as an ally rather than a threat.
Adsmurai is a digital marketing and AI marketing platform, and Thesteptorial has a named partnership with them — describing themselves in their bio as "Redefining AI marketing with @Adsmurai." This collaboration appears to be central to their professional identity rather than a one-off sponsored post.
Thesteptorial focuses on AI prompts, AI agents, and AI-driven marketing strategies, all explained in accessible Spanish for beginners and entrepreneurs. Their content is designed to give practical, hands-on confidence with AI tools rather than offering abstract or technical overviews.
Thesteptorial's Instagram account has not seen a new upload in several years, making it effectively dormant on that platform. Their active content home is YouTube, where their AI and digital marketing content continues to be published.
Yes — AI prompts and AI agents are explicitly listed as core content pillars in Thesteptorial's own bio. They frame prompt-writing as a skill accessible to anyone, not just developers, positioning it as the key to getting real, usable results from AI tools.
One of Thesteptorial's recurring content formats promises to surface lesser-known online tools and websites that can dramatically boost productivity or marketing results, teased with lines like "secret websites that will blow your mind." It's a signature hook that blends digital tool discovery with their broader AI and content strategy niche.
Thesteptorial blends both — hashtags like #tipsdeinstagram, #crecereninstagram, and #redessocialesparanegocios appear consistently across their content. They use Instagram growth strategy as an entry point and then layer in AI tools and digital marketing tactics to give it a modern, practical angle.
Thesteptorial is based in the United Kingdom, though all of their content is produced in Spanish. Their target audience appears to be the Spanish-speaking entrepreneur and creator community worldwide rather than a UK-local one.
Thesteptorial's primary and most active platform is YouTube, where their AI education and digital marketing content lives. They also have an established Instagram presence, though that account has been inactive for several years as of 2026.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thesteptorial · Instagram
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