United States
TheSmokingTire is a Los Angeles-based automotive media operation built around host and producer Matt Farah, one of the more recognizable independent voices…
Total Followers +0.0%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.1M followers · 78% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.8K–$11K / IG post
Farah and Zack Klapman commentated live during the final minutes of the NSX auction in a special episode, drawing significant listener engagement from the TST fanbase.
Rev Reflection published a detailed facility tour highlighting WCCS as home to the first indoor quad-stacking car storage lifts rated for seismic activity, with cars ranging from a Porsche 918 Spyder to a Volvo 240.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -32 -0.0% | +0 +0.0% | -32 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -1489 -0.5% | +0 +0.0% | -1489 |
| Last 365 days | +0 +0.0% | -1489 -0.5% | +0 +0.0% | -1489 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| getyourvalveschecked Sponsorship | Sponsored content | Jun 2026 | — | |
| Zocdoc Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| BMW Deutschland Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Fanttik Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| WolfBox Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Westside Collector Car Storage Automotive / Storage | Founder / owned brand | Long-term | — | |
| Road & Track Automotive Media | Long-term partnership | YouTube | Long-term | — |
TheSmokingTire is a Los Angeles-based automotive media operation built around host and producer Matt Farah, one of the more recognizable independent voices in American car journalism. Farah launched the channel as a reaction to the polished, corporate-filtered style that dominated traditional auto media, and the tagline — 'No Hollywood, no bosses, no bullshit' — has remained the channel's guiding philosophy. Co-host Zack Klapman contributes to both the video reviews and the accompanying podcast, which runs on a separate feed and publishes multiple times per week. Farah's background spans magazine journalism — he serves as Editor-at-Large at Road & Track — as well as entrepreneurship: he founded Westside Collector Car Storage, a business that reflects the depth of his connection to the enthusiast car community rather than just the media side of it.
The channel's content spans new car reviews, performance car deep-dives, and vintage and collector vehicle coverage, with YouTube topics ranging from luxury and sport segments to motorsport and adventure. The audience is overwhelmingly male and notably mature, with the largest share falling in the 35-and-older brackets — a demographic that correlates with disposable income and serious purchase intent, which helps explain why automotive OEMs like BMW have moved into the sponsor mix alongside automotive accessory brands. Engagement runs well above category norms for a channel of this scale, suggesting a core following that is genuinely invested rather than casual. With a dual-format publishing cadence, an established editorial identity, and a personal brand that extends beyond YouTube into print media and a physical car-storage business, TheSmokingTire occupies a durable position at the intersection of independent automotive journalism and creator-economy media — one that makes it a credible vehicle for both OEM and aftermarket brand partnerships.
TheSmokingTire reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Automotive / Storage, Automotive Media, a clear signal of fit for brands in those categories. Demonstrated partners include getyourvalveschecked and Zocdoc. Engagement on YouTube runs around 4.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at TheSmokingTire's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The One Take is TheSmokingTire's signature review format, where host Matt Farah drives a car and delivers his full assessment in a single unedited take with no scripted narration or reshoots. It became one of the most respected raw review formats in automotive YouTube because it strips away the production gloss and lets the driving experience speak for itself.
Matt Farah is the host and producer of TheSmokingTire and serves as Editor-at-Large at Road & Track magazine, one of the most established names in automotive publishing. He built TheSmokingTire as an independent channel with the explicit ethos of no Hollywood, no bosses, no bullshit, separating it from corporate-controlled automotive media.
Zack Klapman is Matt Farah's long-running co-host and writing partner on TheSmokingTire. He contributes to the channel's car reviews and is part of the two-person voice that defines the show's opinionated, no-filter editorial style.
Westside Collector Car Storage is a collector and enthusiast car storage facility that Matt Farah founded and owns. It operates in the Los Angeles area and serves as a real-world extension of his involvement in the enthusiast car world beyond just reviewing vehicles.
Yes, TheSmokingTire runs a dedicated podcast channel that publishes new episodes on Tuesdays and Thursdays, separate from the main YouTube channel's car review schedule of Mondays and Wednesdays. The podcast covers automotive topics and conversations in a longer-form audio-first format.
Yes, Matt Farah holds an Editor-at-Large title at Road & Track, one of America's oldest automotive publications. This gives TheSmokingTire a credibility bridge between independent YouTube creator culture and traditional print automotive journalism.
The Evoluto 355 is a restomod electric conversion of the Ferrari F355, built by Evoluto, a company specializing in electrifying classic performance cars. TheSmokingTire reviewed it with a notable emphasis on sound, highlighting how the car challenges expectations of what an electrified classic Ferrari can deliver.
TheSmokingTire has discussed the Terminator — the 2003–2004 SVT Cobra Mustang — as a more beloved driver's car compared to the later S197-generation Shelby GT500. The channel's take leans on character and feel over raw numbers, a recurring theme in how Matt Farah evaluates performance cars.
Yes, BMW Deutschland has sponsored content on TheSmokingTire's YouTube channel, which lines up with the channel's recent in-depth coverage of cars like the BMW M2 CS. Other sponsors on the channel have included Zocdoc, Fanttik, and WolfBox across YouTube and Instagram placements.
TheSmokingTire covers a wide range of vehicles, from everyday performance cars like the Acura Integra Type S and Volvo XC40 Recharge to high-end machines like the Aston Martin DB12, BMW M2 CS, and vintage Ferraris. The channel's credibility comes partly from being willing to review anything worth driving, not just six-figure exotics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thesmokingtire · YouTube
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