Thesmokinelk

Thesmokinelk set himself the challenge of cooking a dish representing every country in the world — all prepared outdoors over live fire — and completed it within a single year. The series became a defining body of work on his channel, spanning everything from British classics to obscure international recipes, all cooked without ever setting foot in a kitchen.

Thesmokinelk is an official ambassador for Kamado Joe UK, one of the most respected ceramic grill brands in the market. He also points his audience toward Ember and Iron BBQ for anyone looking to buy a new grill, with that recommendation featured directly in his Instagram bio.

Thesmokinelk's own venture, The Smokin Elk BBQ School, bills itself as the number one rated BBQ school in the UK. Beyond online content, he runs in-person live events and hands-on classes designed to help people sharpen their outdoor cooking and fire-grilling skills.

Burganuary is a burger-focused January theme that Thesmokinelk runs, riffing on the Veganuary format but dedicated entirely to fire-cooked burgers. It shows up as one of his top recurring hashtags alongside #ukbbq and #firecooking, and is clearly a high-engagement content event for his audience each January.

Thesmokinelk is a Thermapen ambassador, partnering with the brand behind professional-grade instant-read meat thermometers. Accurate temperature readings are especially critical in live-fire cooking where heat is far less predictable than a conventional oven, making Thermapen a natural fit for his content and teaching.

Ember and Iron BBQ is a grill brand that Thesmokinelk actively endorses, directing followers toward it in his Instagram bio when they are shopping for a new BBQ. It sits alongside his Kamado Joe UK and Thermapen partnerships as one of the named brands connected to his name.

Thesmokinelk's range is wide — he cooks everything from Sunday roasts and cottage pie to Texas-style brisket, Barbacoa tacos, and curries, with all of it prepared outdoors over fire. His completed Around the World challenge, covering a dish from every country on earth, is the clearest proof that his cooking goes far beyond UK comfort food.

Yes — whole-animal fire cooking is specifically mentioned in his own description of what he does, sitting alongside everyday meals like midweek burgers as part of his broader live-fire cooking identity. It's a recurring theme that sets him apart from typical backyard BBQ content creators.

Thesmokinelk is based in the United Kingdom, though the majority of his audience actually comes from the United States, reflecting how strong the appetite for BBQ and fire-cooking content is among American viewers. He covers both traditional British dishes and internationally inspired outdoor recipes.

Thesmokinelk is active on YouTube, Instagram, and TikTok, with Instagram being his largest platform by follower count and TikTok showing the fastest audience growth and highest engagement of the three. He posts regularly across all three, with Instagram and TikTok seeing the most frequent uploads.