United States
Thesleepdoctor is a creator with a presence on YouTube (497,000 followers), Instagram (129,205 followers), TikTok (104,000 followers), based in United States.
Total Followers +3.9%
730K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
497K followers · 68% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.5K / IG post
Apollo Neuro, maker of a stress-and-sleep wearable, announced Dr. Michael Breus as a new member of its Scientific Advisory Board, lending his clinical sleep credentials to the brand.
Dr. Breus appeared as a named speaker at the high-profile Milken Institute Global Conference, expanding his thought-leadership reach beyond the health/YouTube space.
Released through Hachette/Little Brown Spark, the book broadens Breus's brand beyond pure sleep into a three-pillar wellness framework covering sleep, hydration, and breathing.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +5K +1.1% | +78 +0.1% | +0 +0.0% | +5K |
| Last 30 days | +27K +5.5% | +530 +0.4% | +187 +0.2% | +28K |
| Last 90 days | +71K +14.2% | +4K +3.1% | +1K +1.3% | +76K |
| Last 365 days | +71K +14.2% | +4K +3.1% | +1K +1.3% | +76K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| thesleepdoctor Sponsorship | Sponsored content | Aug 2026 | — | |
| Helix Sleep Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Brooklyn Bedding Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Leesa Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Saatva Luxury Mattress Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Thesleepdoctor is a creator with a presence on YouTube (497,000 followers), Instagram (129,205 followers), TikTok (104,000 followers), based in United States. Their content sits in the health & wellness space. Their YouTube bio reads: "Sleep Doctor is the nation's authority on sleep and sleep-related issues. Founded by Dr. Michael Breus, this channel shares tips, interviews, and sleep information that will change how you sleep and how you function throughout your day. Dr.". The full audience and engagement breakdown is below.
Thesleepdoctor reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a health creator they map naturally to brands targeting that space. Demonstrated partners include thesleepdoctor and Helix Sleep. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in health and related categories, Thesleepdoctor offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thesleepdoctor's tier (Mid, 730K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Sleep Doctor channel was founded by Dr. Michael Breus, a double board-certified clinical psychologist and sleep expert who has been in practice since 1999. He built the channel around his clinical experience to share sleep tips, expert interviews, and practical advice with a broad public audience.
Yes, Dr. Michael Breus holds double board certifications — one as a clinical psychologist and one as a sleep specialist. That dual credential is a key part of why he markets himself and his channel as the nation's authority on sleep and sleep-related issues.
Dr. Breus has been in clinical practice since 1999, giving him more than two decades of hands-on experience with sleep patients before and during his time as a public educator. He regularly references his clinical background to ground the advice he shares on YouTube, Instagram, and TikTok.
Dr. Breus has dedicated YouTube content to exactly this problem, outlining specific behavioral and relaxation techniques designed to ease you back to sleep within minutes. His approach steers viewers away from reaching for sleep aids and toward repeatable nightly habits instead.
Dr. Breus has published a breakdown of his top alternatives to CPAP therapy — content aimed at viewers who struggle with CPAP compliance or want to explore other options for sleep-disordered breathing. He frames each alternative around clinical practicality, not just marketing claims.
Vitamin D is one of the recurring topics on the Sleep Doctor channel, with Dr. Breus positioning it as an underappreciated factor in overall sleep health. He covers how nutritional deficiencies can show up as sleep problems, making vitamins a thread that runs through a lot of his educational content.
Yes, Helix Sleep has sponsored content on the Sleep Doctor's YouTube channel. The partnership fits naturally with Dr. Breus's expertise, since mattress quality and sleep environment are core themes he covers alongside behavioral and clinical sleep advice.
The Sleep Doctor YouTube channel has featured sponsored content from Helix Sleep, Brooklyn Bedding, Leesa, and Saatva Luxury Mattress. Having multiple mattress-brand partnerships reflects how central sleep environment is to Dr. Breus's broader message about sleep quality.
Dr. Breus addresses age-related sleep changes directly in his content, acknowledging that sleep architecture shifts significantly as people get older — including lighter sleep, earlier wake times, and more nighttime arousals. His advice for older viewers targets those specific patterns rather than offering one-size-fits-all tips.
The Sleep Doctor is active on YouTube, Instagram, and TikTok, with YouTube serving as the primary home for longer educational videos and interviews. Shorter tips and advice clips are distributed across Instagram and TikTok under the same @thesleepdoctor handle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thesleepdoctor · YouTube
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