Last updated just now · Jul 2, 2026, 8:11 PM
Mental Health & Education 🏳 —

The School of Life

Full Creator Stats Live · Updated 2026-07-02

The School of Life is a London-based educational media and psychotherapy organization founded in 2008 by philosopher and author Alain de Botton.

NicheMental Health & Education TierMega Engagement5.1%

Total Followers +0.4%

10.9M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

9.7M followers · 89% of audience

Engagement

5.1%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $14K–$33K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 9,740,000 +40K 5.1% 3.3 1 day ago
Instagram 935,582 +5K 2.8% 10.5 3 days ago
TikTok 217,600 +0 6.2% 2.1 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +10K +0.1% +1K +0.1% +0 +0.0% +11K
Last 30 days +40K +0.4% +5K +0.5% +0 +0.0% +45K
Last 90 days +101K +1.0% +14K +1.5% +0 +0.0% +115K
Last 365 days +101K +1.0% +14K +1.5% +0 +0.0% +115K

Audience Demographics

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-9369602M5M7.9M10.9M Jul 3Oct 2Jan 1Apr 2Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About The School of Life

The School of Life is a London-based educational media and psychotherapy organization founded in 2008 by philosopher and author Alain de Botton. Originally conceived as a physical classroom in London — with satellite locations later opening across Europe and Australia — it built its largest global audience through YouTube, where weekly short-form essay films on emotional intelligence, relationships, and self-knowledge have attracted a multi-million subscriber following. The channel's signature format pairs measured, narrated prose with spare illustration, translating psychological and philosophical ideas into accessible, emotionally resonant short films without academic jargon.

The audience skews toward adults in their mid-twenties to mid-thirties and is markedly international, with particular strength in the United States, Brazil, and India — a spread that reflects the universal appeal of topics like anxiety, attachment, and identity. Engagement runs well above category norms for a channel of this scale, suggesting an audience that actively revisits and shares content rather than scrolling past it. Beyond the channel itself, The School of Life operates a direct-to-consumer therapy platform, a publishing imprint, and a consumer app, making it more of a personal-development ecosystem than a conventional creator brand — and positioning it as a durable partner for companies in mental health, mindfulness, and educational technology.

Brand fit

Why brands partner

The School of Life reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at The School of Life's tier (Mega, 10.9M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who founded The School of Life?

The School of Life was founded by philosopher and author Alain de Botton in London in 2008. He built it as an organization dedicated to applying ideas from philosophy, psychology, and the humanities to the everyday emotional challenges of being human, and he remains closely associated with its direction and output.

Is The School of Life just a YouTube channel or an actual organization?

The School of Life is a full organization — the YouTube channel is simply its most visible public face. It runs a website, a dedicated app, an online psychotherapy service, a publishing imprint, and has operated physical locations in cities around the world. The channel functions as an entry point into a much wider ecosystem of products and services.

Does The School of Life offer real therapy you can book?

Yes — The School of Life offers licensed online psychotherapy through theschooloflife.com/therapy. Sessions are conducted with qualified therapists, and the service is positioned for people who want professional mental health support rooted in the same reflective, emotionally literate approach the channel promotes. It is a paid, professional service, not just guided content.

What kind of videos does The School of Life actually make?

The channel publishes short narrated animated essay films exploring themes like relationships, self-knowledge, childhood wounds, emotional maturity, and philosophy applied to daily life. The tone is calm and intellectually serious — designed to help viewers understand themselves rather than entertain them — which is a big reason their engagement runs well above the average for educational channels of this size.

Is The School of Life religious or is it secular?

The School of Life is secular, but Alain de Botton has explicitly explored what a post-religious culture can borrow from religion — community, ritual, consolation — without adopting its supernatural claims. This idea, central to his book Religion for Atheists, heavily shaped how the organization was conceived and explains why some of its language around self-compassion and healing can feel quasi-spiritual without being tied to any faith tradition.

Does The School of Life have its own app?

Yes, The School of Life has a dedicated app where all content from the YouTube channel and the wider website is available in a curated format. The app is designed as a more focused alternative to the YouTube channel, aimed at people who want to engage with the material without the distractions of a social platform.

Does The School of Life publish books, and who writes them?

Yes — The School of Life operates its own publishing imprint and has released dozens of titles on relationships, self-knowledge, work, and emotional intelligence. Many are written or guided by Alain de Botton and the wider team of thinkers and therapists connected to the organization, making the books a direct extension of the channel's themes rather than separate commercial products.

How often does The School of Life upload new videos?

The School of Life publishes exactly one new film per week, every Wednesday at 14:00 GMT. This disciplined, fixed schedule — unusual by YouTube standards — reflects a deliberate quality-over-quantity philosophy and has been a consistent feature of the channel for years.

Did The School of Life have physical locations or classrooms you could visit?

At its peak The School of Life operated physical spaces — combining a bookshop, classroom, and therapy room — in cities including London, Melbourne, Amsterdam, Istanbul, Seoul, and São Paulo. The organization's footprint shifted significantly after the pandemic, but its online therapy service and digital presence have expanded to serve a global audience that was always much larger than any single city could accommodate.

Where is The School of Life based and who is its main audience?

The School of Life is headquartered in London, United Kingdom, where it was founded in 2008. Despite its British origins, its largest audiences online are in the United States, Brazil, and India, with a majority of viewers in the 25–34 age range — suggesting the content resonates globally with younger adults navigating questions of identity, relationships, and emotional wellbeing.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 2, 2026, 8:11 PM · Slug: the-school-of-life

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