United States
TheRubber is a U.S.-based animation creator who has built a multi-million subscriber YouTube channel around the SCP Foundation — a community-written repository of fictional supernatural and anomalous entities documented in a clinical, horror-adjacent style.
Total Followers +0.0%
2.1M
Across YouTube
Primary Platform
YouTube
2.1M followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 2,060,000 | +0 | 2.5% | 2.8 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
TheRubber is a U.S.-based animation creator who has built a multi-million subscriber YouTube channel around the SCP Foundation — a community-written repository of fictional supernatural and anomalous entities documented in a clinical, horror-adjacent style. Rather than straight narration, TheRubber translates these entries into original animated videos that blend horror atmospherics with accessible, often comedic storytelling. The channel's recurring "Rubber Diaries" series inserts an original protagonist — Rubber himself — directly into SCP lore, humanizing the universe through episodic, character-driven shorts. The consistent upload cadence and active use of YouTube Shorts alongside longer-form content reflect a deliberate strategy to stay visible across multiple discovery surfaces.
The audience skews heavily male and spans a notably broad adult age range, which reflects the SCP fandom's demographic depth beyond casual younger viewers — many followers arrived through years of engagement with SCP wikis, games, and fiction. Engagement sits well above the category median, pointing to a loyal, lore-invested community rather than passive viewership. With no prominent mainstream sponsors currently visible in the channel's mix, commercial positioning remains open, making TheRubber a natural fit for gaming publishers, horror streaming properties, collectible figure brands, or tabletop RPG companies targeting an engaged, fiction-literate audience. As the SCP intellectual property continues expanding into games and licensed media, the channel is positioned to capture that growth organically.
Therubber reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As an animation creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows animation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in animation and related categories, Therubber offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Therubber's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rubber Diaries is an ongoing animated series where Therubber's own cartoon character — simply called Rubber — is placed directly into SCP Foundation scenarios and storylines. Episodes follow Rubber interacting with, escaping from, or forming unlikely relationships with various SCPs. The series adds a continuous narrative thread that makes the channel feel like an animated show rather than a collection of standalone videos.
SCP Foundation content is the entire focus of Therubber's YouTube channel, delivered in an original animated style rather than the narration-over-images format common on other SCP channels. The videos adapt well-known SCPs — including SCP-682, SCP-053, SCP-610, SCP-001, and SCP-999 — as animated characters in original stories. Therubber blends horror lore with comedy and slice-of-life moments to make the content accessible beyond hardcore SCP fans.
In Rubber Diaries Episode 6, the character Rubber is shown turning against the SCP Foundation, with the reasons unfolding as part of the episode's story. The same episode also features SCP-610, one of the Foundation's most dangerous biological anomalies, which raises the stakes of Rubber's choice. Therubber uses these kinds of narrative twists to keep the Rubber Diaries series feeling like a developing story with real consequences for the character.
Yes, the SCP-053 and SCP-682 dynamic is one of the most recurring bits on Therubber's channel, leaning into the well-known SCP fandom concept that the normally destructive SCP-682 behaves gently around SCP-053. Therubber plays this for comedy and warmth, including a Rubber Diaries clip where SCP-053 walks SCP-682 like a pet lizard. It's a good example of how the channel reframes terrifying SCPs in unexpectedly lighthearted situations.
Most SCP channels on YouTube use narration layered over still art or stock imagery, but Therubber produces fully original animations where SCP creatures and the Rubber character actually move and interact in a cartoon style. The tone mixes horror with genuine comedy, which sets it apart from channels that play SCP lore entirely straight. The Rubber Diaries ongoing storyline also gives the channel a serialized feel that most SCP creators don't have.
Yes, Therubber actively publishes YouTube Shorts, clipping animated moments from Rubber Diaries episodes and SCP scenarios into short vertical videos. Clips like the SCP-053 pet lizard scene and the SCP-682 versus SCP-076 showdown are formatted directly as Shorts. This keeps the channel consistently active and helps surface SCP animated content to viewers browsing Shorts who might not search for longer animation videos.
SCP-682, the nearly indestructible reptile, is the most recurring SCP across Therubber's content — appearing in battles, comedy bits, and as SCP-053's companion. Other frequently featured SCPs include SCP-053, SCP-076, SCP-610, SCP-999, SCP-001, SCP-1128, and SCP-3000, based on the channel's most-used hashtags and video titles. Therubber tends to focus on fan-favorite, widely recognized SCPs rather than deep-cut obscure entries.
Rubber is Therubber's own original animated character created specifically for the channel — not an official SCP Foundation entry. The character acts as a stand-in for the creator, experiencing SCP Foundation events from a curious outsider's perspective in the Rubber Diaries series. This self-insert approach is what gives the channel its personality, since Rubber reacts to SCPs the way a regular person might rather than as a trained Foundation researcher.
Therubber has surpassed 2 million subscribers on YouTube, placing the channel in the Macro creator tier. That audience was built almost entirely around SCP Foundation animated content, which is a notably focused niche for a channel of that size.
Therubber is based in the United States, and the large majority of the channel's audience is also American. The SCP Foundation fandom is global, though, and Therubber also draws consistent viewers from the United Kingdom, Canada, India, and the Philippines.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@therubber · YouTube
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