Germany
The Real Life Guys is a German-language duo who launched their YouTube channel after finishing their Abitur, with a stated mission to turn childhood dreams and outlandish ideas into tangible, filmed reality.
Total Followers +0.3%
3.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 58% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.3K–$22K / IG post
The Real Life Guys' annual maker event returns to Ferropolis (near Leipzig/Berlin) for a four-day DIY and craft festival featuring 400+ workbenches, live music, and action zones.
The second edition of the Real Life Guys' Macher Festival took place at Ferropolis in August 2025, drawing thousands of makers for hands-on DIY projects and live spectacles.
Hardware retail giant HORNBACH has been a key partner since the first Macher Festival in 2024, which drew around 6,000 visitors, and continues the collaboration into 2026.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -743 -0.1% | +0 +0.0% | -743 |
| Last 30 days | +10K +0.5% | +434 +0.1% | +0 +0.0% | +11K |
| Last 90 days | +30K +1.5% | +45K +7.3% | +0 +0.0% | +76K |
| Last 365 days | +30K +1.5% | +45K +7.3% | +0 +0.0% | +76K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Joyn Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Trade Republic Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Duolingo Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| EcoFlow Technology Ltd. Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Holzkern Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
The Real Life Guys is a German-language duo who launched their YouTube channel after finishing their Abitur, with a stated mission to turn childhood dreams and outlandish ideas into tangible, filmed reality. Their content sits at the intersection of DIY engineering and adventure spectacle — projects have ranged from a homemade submarine to a motorized ice floe and a rocket-powered bathtub — producing the kind of large-scale practical builds that require genuine technical problem-solving rather than studio production. Operating primarily out of the German-speaking DACH region, they publish in German and draw an audience that is overwhelmingly concentrated in Germany, Austria, and Switzerland, giving them a culturally cohesive and commercially valuable community for German-market advertisers. Their engagement rate runs roughly double the category median, a signal that their audience is genuinely invested rather than passively accumulated.
The audience skews heavily male and, notably, trends older than most creator-engineering channels, with a significant share of viewers aged 35 and above — a demographic with real purchasing power. Their sponsor mix reflects this positioning well: EcoFlow for portable power hardware, Trade Republic for retail investing, Holzkern for premium lifestyle goods, and Joyn for German streaming. The addition of their own real-world Macher Festival — a maker and DIY event they have organized and promoted directly through their channels — marks a meaningful step beyond content creation into community infrastructure, extending their brand equity off-platform. As DACH-market branded content budgets continue to consolidate around creators with proven audience loyalty and cross-platform reach, The Real Life Guys are positioned as a durable fixture in German-language engineering entertainment.
Thereallifeguys reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include Joyn and Trade Republic. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Thereallifeguys's tier (Macro, 3.6M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — building a homemade submarine is one of the signature projects Thereallifeguys name right in their own YouTube channel description, alongside a rocket-powered bathtub. These extreme real-life builds are the core of what the channel is about, not one-off stunts. It's one of the most-cited examples of why their audience describes the channel as genuinely ambitious DIY content.
The Macher Festival is a real-life event that Thereallifeguys organize themselves, aimed at hands-on makers and fans of the channel. They ran a 2025 edition and are advertising a 2026 edition through their Instagram bio. For the latest ticket information and dates, check their active social media accounts directly.
They actually built and rode a motorized ice floe, but it broke during the project — a moment they turned into a video titled 'Our Motorized Ice Floe BREAKS!' The failure becoming part of the content is very on-brand for the channel, which documents the messy trial-and-error reality of large-scale DIY builds.
Yes — their YouTube bio explicitly states that after their Abitur (German school-leaving exams), the duo decided to pursue all their crazy ideas and childhood dreams, and starting the channel was that decision in action. The post-Abitur origin story is central to how they present themselves to their audience.
The Raketenbadewanne — literally 'rocket bathtub' — is one of their most-referenced DIY builds: a bathtub modified with rocket propulsion and actually driven. It's listed alongside their homemade submarine as a flagship example of the channel's extreme real-life engineering ambition.
'Für 0€ tanken' (filling up for zero euros) is a recent project video that fits their recurring theme of finding DIY or alternative-energy solutions to everyday problems. Their sustainability-themed hashtags — including #heldendernachhaltigkeit (heroes of sustainability) — suggest this kind of energy experiment is a recurring thread in their content.
EcoFlow is a confirmed sponsor of Thereallifeguys, and the brand's portable power stations are a natural fit for a channel that builds off-grid projects — submarines, tiny houses, motorized ice floes — often far from conventional power sources. EcoFlow branding appears in their hashtags as well, suggesting it features prominently rather than just in a mid-roll mention.
Yes — 'Tiny House' is a documented multi-day build project on their channel, with at least a second day of construction captured in recent uploads. It follows their established format of filming ambitious builds across multiple episodes as they actually happen.
Confirmed recent sponsors include EcoFlow (portable power stations), Trade Republic (investment platform), Duolingo (language learning), Holzkern (wooden watches), and Joyn (German streaming service), all integrated into their YouTube content across 2025 and 2026.
Thereallifeguys are from Germany, and their content is produced in German. The vast majority of their audience is also German-speaking, with viewers predominantly based in Germany, Austria, and Switzerland.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thereallifeguys · YouTube
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