United States
The Ready State is the content brand built around Dr. Kelly Starrett, a Doctor of Physical Therapy who became one of the most recognized voices in functional movement and mobility coaching after…
Total Followers +0.1%
944K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
389K followers · 41% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7K–$16K / IG post
Dr. Kelly & Juliet Starrett introduced the Long Game Summit, a free live online event teaching their 8 science-backed habits as one unified system for long-term physical resilience.
Stanford's Lifestyle Medicine program featured the Starretts in a detailed profile highlighting their research-backed fundamentals — movement, nutrition, sleep — and the philosophy behind The Ready State.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +187 +0.0% | +0 +0.0% | +187 |
| Last 30 days | +0 +0.0% | +794 +0.2% | +0 +0.0% | +794 |
| Last 90 days | +3K +0.8% | +3K +0.6% | +0 +0.0% | +6K |
| Last 365 days | +3K +0.8% | +3K +0.6% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Momentous Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Laird Superfood Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Drink LMNT, INC. Sponsorship | Sponsored content | YouTube | May 2025 | — |
The Ready State is the content brand built around Dr. Kelly Starrett, a Doctor of Physical Therapy who became one of the most recognized voices in functional movement and mobility coaching after founding San Francisco CrossFit and developing a methodology that spread rapidly through the strength and conditioning world. He is a three-time New York Times bestselling author — titles include *Becoming a Supple Leopard*, *Deskbound*, and *Built to Move*, the last co-written with co-founder and wife Juliet Starrett — and his core argument is accessible: movement quality and basic self-maintenance are skills available to everyone, not just elite athletes. That democratic framing distinguishes The Ready State from purely performance-focused fitness channels and broadens its reach beyond competitive sport into general health and longevity.
Across YouTube, Instagram, and TikTok, the channel delivers mobility drills, injury-prevention education, and practical movement assessments — the 'old man balance test' and 'snowflake hips' hashtags signal the mix of clinical insight and accessible humor that drives shareability. Engagement runs well above category norms, and the audience skews heavily toward 18-to-34-year-olds with a near-even gender split, making the channel appealing to brands in performance nutrition: recurring sponsors include LMNT for electrolyte hydration and Momentous for evidence-backed supplements, both premium-tier partners that reinforce a science-credible positioning. With the Virtual Mobility Coach app extending the brand beyond passive content consumption, The Ready State is well placed as interest in longevity, durable fitness, and movement health continues to pull mainstream audiences away from purely aesthetics-driven wellness content.
Thereadystate reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include LMNT Ventures and Momentous. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Thereadystate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thereadystate's tier (Mid, 944K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dr. Kelly Starrett holds a Doctor of Physical Therapy (DPT) degree and is a licensed physical therapist. He built The Ready State on the premise that movement and mobility tools shouldn't be locked inside a clinic — his professional credentials are a core reason the brand's advice carries real weight with athletes and everyday people alike.
The old man balance test is a simple single-leg standing assessment that Dr. Kelly Starrett and The Ready State team use as a quick snapshot of someone's balance and mobility health. It appears frequently in their short-form content as a no-equipment self-check anyone can do at home to gauge where their movement baseline sits.
Built to Move is a New York Times bestselling book co-authored by Dr. Kelly Starrett and Juliet Starrett that lays out daily habits designed to keep the body mobile and pain-free across a lifetime. It's written for everyday people rather than elite athletes, and draws directly on the same principles behind The Ready State's content and app.
Juliet Starrett co-founded The Ready State alongside her husband, Dr. Kelly Starrett. The two have built the brand together, co-authored books including Built to Move, and share the philosophy that basic body maintenance should be a life skill accessible to everyone — not just professional athletes.
The Virtual Mobility Coach is The Ready State's subscription app where Dr. Kelly Starrett delivers guided mobility routines and movement practices on demand. It's designed as a self-care tool so users can work on range of motion, pain reduction, and injury prevention without needing regular in-person physical therapy appointments.
Snowflake hips is a term Dr. Kelly Starrett uses to describe overly restricted or fragile hips that can't handle normal movement demands. It's become a recurring content theme for The Ready State, used to motivate people to address hip mobility before restriction quietly turns into chronic pain or injury.
Active and recent sponsors on The Ready State's YouTube channel include LMNT electrolytes, Momentous sports nutrition, and Laird Superfood — all products that align closely with Dr. Kelly Starrett's focus on recovery, hydration, and performance longevity. The sponsorship lineup reflects the brand's credibility in the serious athletic health and wellness space.
The Ready State Podcast is hosted by Dr. Kelly Starrett and covers topics like mobility science, injury prevention, movement patterns, and performance longevity for everyday athletes. It extends the same philosophy behind the YouTube channel and app — that maintaining your body is a learnable skill, not just something you do when something breaks.
Dr. Kelly Starrett has written three New York Times bestselling books, including Becoming a Supple Leopard, which became a foundational text in the functional fitness community, and Built to Move, co-authored with Juliet Starrett. His writing consistently translates physical therapy principles into practical tools that non-clinical readers can actually apply.
The Ready State posts on YouTube, Instagram, and TikTok, with its strongest presence on YouTube and Instagram where the combined following approaches nearly one million people. Beyond social media, the brand's Virtual Mobility Coach app serves as its core platform for deeper, on-demand mobility programming.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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