United States
Therapy for Black Girls is a mental wellness platform founded by Dr. Joy Harden Bradford, a licensed psychologist based in Atlanta, Georgia.
Total Followers +0.0%
551K
Across YouTube, Instagram
Primary Platform
YouTube
26K followers · 5% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.9K–$18K / IG post
Therapy for Black Girls hosted its second annual summit for Black mental health professionals July 24–26, 2025 at the Omni Hotel at The Battery Atlanta, covering clinical practice, business operations, and community building.
The award-winning weekly podcast added a YouTube video format, marking a notable platform pivot to reach audiences with visual content alongside its existing audio distribution.
The platform released editorial guidance co-written with Dr. Shena Young addressing the emotional impact of the Diddy trial on Black women and survivors, consistent with its role as a community mental health resource.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.4% | -157 -0.0% | +0 +0.0% | -56 |
| Last 30 days | +510 +2.0% | -315 -0.1% | +0 +0.0% | +195 |
| Last 90 days | +1K +5.3% | -1102 -0.2% | +0 +0.0% | +266 |
| Last 365 days | +1K +5.3% | -1102 -0.2% | +0 +0.0% | +266 |
Daily follower snapshots from CreatorDB's longitudinal index.
Therapy for Black Girls is a mental wellness platform founded by Dr. Joy Harden Bradford, a licensed psychologist based in Atlanta, Georgia. Created to address the shortage of culturally responsive mental health resources for Black women and girls, the brand has grown from a podcast into a full digital community — encompassing a therapist directory, a free getting-started guide, and active channels on Instagram and YouTube. The award-winning podcast anchors the platform, drawing on clinical expertise to cover topics ranging from grief and relationships to family dynamics, sibling roles, and cultural identity.
Content across platforms leans into the intersection of mental health and Black cultural experience — topic clusters around birth order, eldest-daughter dynamics, Black history, and cultural memory signal an audience that wants psychological insight grounded in lived context, not sanitized of it. Instagram carries the bulk of community volume and engagement, with a mid-to-upper-tier rate card reflecting solid brand value in the health and wellness space. The audience is predominantly US-based, with meaningful reach extending into the UK and Canada. As demand for culturally specific mental health content continues to grow, Therapy for Black Girls holds a well-defined position in an underserved niche — making it a natural fit for wellness brands, healthcare providers, and organizations with a health-equity mandate.
Therapyforblackgirls reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Therapyforblackgirls offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Therapyforblackgirls's tier (Mid, 551K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Therapy for Black Girls was founded by Dr. Joy Harden Bradford, a licensed psychologist based in the United States. She built the platform specifically to address the mental health needs of Black women and girls, a community that has historically faced significant barriers to accessing culturally competent mental health care.
Yes — the Therapy for Black Girls podcast is the flagship product of the brand and has been recognized as award-winning. Episodes feature expert-led conversations centered on personal development, relationships, and mental wellness topics especially relevant to Black women. It is available on all major podcast streaming platforms.
Therapy for Black Girls maintains a therapist directory that connects users with mental health professionals who are a cultural fit, including Black therapists. The link to the directory is featured directly in their Instagram bio and on their website, and it is one of the most-used tools the platform provides.
The hashtag #TBGInSession stands for Therapy for Black Girls In Session and serves as the community's primary engagement tag. Followers use it to share episode takeaways, join ongoing conversations, and connect with others inside the Therapy for Black Girls community across social platforms.
Yes — the pressures faced by eldest daughters, sibling dynamics, and birth order are recurring themes on the platform. Hashtags like #eldestdaughter, #birthorder, and #siblings appear consistently in their content, which suggests these topics resonate especially strongly with their core audience of Black women navigating family roles.
Dr. Joy Harden Bradford authored 'Sisterhood Heals,' which examines the role of female friendships and community bonds as tools for mental wellness and recovery. The book extends the platform's mission beyond podcasting and social media, offering readers a deeper, more personal resource aligned with the Therapy for Black Girls philosophy.
The platform operates from the perspective that mental wellness for Black women is deeply connected to cultural identity, collective history, and shared memory. Hashtags like #blackarchives, #blackhistory, and #culturalmemory reflect their belief that processing the past — both personal and communal — is a legitimate and necessary part of healing.
Grief is one of the named topics the platform covers, sitting alongside relationships, personal development, and cultural identity in their content mix. Their approach tends to frame grief not only as individual loss but as something shaped by community, culture, and the specific lived experiences of Black women.
Therapy for Black Girls offers a free downloadable guide aimed at helping people take their first practical steps toward finding a therapist. It is linked in their YouTube channel description and accessible through the Therapy for Black Girls website, making it an easy entry point for anyone new to the mental health journey.
Therapy for Black Girls is most active on Instagram and YouTube, where together they reach a combined audience well into the hundreds of thousands. Beyond social media, their award-winning podcast remains their flagship format and is distributed across all major podcast platforms including Spotify and Apple Podcasts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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