United States
Operating under the brand Therapy In The City, this New York-rooted therapist — known by first name Aliza — built a substantial Instagram following by translating clinical mental health concepts into accessible, relatable content.
Total Followers +1.8%
396K
Across Instagram, TikTok
Primary Platform
YouTube
388K followers · 98% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.8K–$14K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.4% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +7K +1.8% | +0 +0.0% | +0 +0.0% | +7K |
| Last 90 days | +19K +4.8% | +0 +0.0% | +0 +0.0% | +19K |
| Last 365 days | +19K +4.8% | +0 +0.0% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the brand Therapy In The City, this New York-rooted therapist — known by first name Aliza — built a substantial Instagram following by translating clinical mental health concepts into accessible, relatable content. Licensed across multiple states including New York, New Jersey, Florida, California, and Connecticut, she runs an active private practice alongside her content work, lending her platform a practitioner credibility that distinguishes it from general wellness accounts. Her content clusters around therapy education, relationship dynamics, emotional wellness, and motivational framing, delivered with the approachable tone of a clinician who understands social media pacing. Instagram is her dominant channel by a wide margin, where she posts with consistent frequency and maintains engagement meaningfully above the category median.
Her audience skews heavily female and concentrates in the 25–34 age band, a demographic actively seeking accessible mental health resources and relationship guidance — a cohort that tends to be both brand-loyal and purchase-motivated. A notable share of her reach extends to India and the UK, suggesting her content's emotional themes travel across cultural contexts. The absence of heavy sponsor activity at this stage, combined with her verified professional credentials and a practice-backed contact model (direct text and email booking), positions her as a dual-identity creator: therapist first, influencer second. That authenticity is a durable asset for brands in the mental wellness, women's health, self-care, and lifestyle spaces, where audience trust in the source is a primary driver of partnership value.
Therapist_In_Nyc reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Therapist_In_Nyc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Therapist_In_Nyc's tier (Mid, 396K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Therapist_In_Nyc is a real, licensed therapist who runs a multi-state private practice called Therapy In The City. Unlike many wellness influencers, she offers actual clinical sessions that clients can book directly, making her content both educational and tied to a functioning clinical practice.
Her first name appears to be Aliza, as reflected in her professional contact email (aliza@therapyinthecity.org) and the broader Therapy In The City brand. Across all her social platforms she goes by the handle @therapist_in_nyc.
Her original brand and handle were built around her New York practice, but her current Instagram bio shows she is now located in Los Angeles. She remains licensed in New York and several other states, so the NYC name reflects her professional roots even as she now operates primarily from LA.
She is licensed to practice in New York, New Jersey, Florida, California, and Connecticut. This multi-state setup allows her to work with clients remotely across a wide range of the U.S., fitting the telehealth model many therapists have adopted in recent years.
Her Instagram bio directs people to text her directly at the number listed there to book a consultation, and her business email is aliza@therapyinthecity.org. She runs her sessions through the private practice Therapy In The City, so either of those channels is the intended way to get started.
The #freetherapy hashtag she uses refers to the free psychoeducation and mental health guidance she delivers through her social media posts and videos, not complimentary clinical sessions. It is her way of signaling that her content provides real therapeutic insight at no cost to her audience.
Her content focuses on mental health education, relationship dynamics, wellness inspiration, and therapy-related advice, all framed from a licensed clinician's perspective. Common themes include topics tagged under #mentalhealth, #relationships, and #mentalhealthmatters, giving viewers practical and professionally grounded guidance.
Her audience skews heavily female and is most concentrated in the 25–34 age bracket, a demographic that actively searches for mental health and relationship resources online. Her reach also extends internationally, with notable audiences in India, the United Kingdom, and Canada alongside her core U.S. following.
Despite YouTube being her listed primary platform, her largest and most engaged audience is on Instagram, where she has built a following well into the hundreds of thousands. Her Instagram engagement runs noticeably above the category average, suggesting her short-form mental health content lands especially well there.
Her private practice is called Therapy In The City, which serves as both her clinical brand and the identity behind her social media presence. It operates across multiple states — New York, New Jersey, Florida, California, and Connecticut — offering therapy to clients in those locations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@therapist_in_nyc · YouTube
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