United States
The Ramsey Show is the flagship media property of Dave Ramsey, a Nashville-based personal finance personality who built his brand around a debt-averse approach to money management.
Total Followers +0.0%
11.1M
Across YouTube, Instagram
Primary Platform
YouTube
4.6M followers · 41% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $79K–$183K / IG post
The revamped EveryDollar introduces a margin-finding tool and live financial coaching, with a stated goal of driving $20 billion in user financial transformation per year by 2030. The launch was showcased via a Dave Ramsey-hosted livestream.
In an interview on 'The School of Hard Knocks' YouTube channel, Ramsey said Ramsey Solutions generated a record $300M and that he owns roughly $850M in real estate debt-free, adding he is 'probably a billionaire.'
The long-running personal finance show earned a spot on Talkers Magazine's list of the most-listened-to radio programs in the country as of 2025.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +20K +0.4% | +31K +0.5% | +0 +0.0% | +52K |
| Last 365 days | +20K +0.4% | +31K +0.5% | +0 +0.0% | +52K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ramsey Solutions Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| DeleteMe Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Churchill Mortgage Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Yrefy Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Zander Insurance Insurance / Financial Services | Long-term partnership | YouTube | Long-term | — |
The Ramsey Show is the flagship media property of Dave Ramsey, a Nashville-based personal finance personality who built his brand around a debt-averse approach to money management. Ramsey's own bankruptcy in his late twenties became the foundation of his philosophy: eliminate debt aggressively using his "Baby Steps" system, then build wealth through disciplined saving and investing. The show originated as a local radio program in the early 1990s and grew into one of the most widely syndicated financial talk programs in the United States, eventually anchoring a broader education and media company, Ramsey Solutions, of which he remains founder and CEO. His nine nationally bestselling books have extended that reach well beyond the airwaves.
The YouTube channel functions primarily as a clips and highlights feed — surfacing debt-free screams, caller Q&As, and Ramsey's opinion-driven rants — while full episodes live on a companion channel. The audience skews heavily male and concentrates in the 35-and-older bracket, reflecting people actively navigating mortgages, family budgets, and retirement planning. Sponsors like Churchill Mortgage and Yrefy stay firmly within Ramsey's ideological lane, reinforcing the brand's coherence around debt elimination and responsible home buying. With strong engagement relative to category norms and a loyal domestic core, the property is well-positioned to remain the go-to destination for Gen X and older Millennial audiences seeking structured, opinion-forward personal finance guidance.
Theramseyshow reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Insurance / Financial Services, a clear signal of fit for brands in those categories. Demonstrated partners include Ramsey Solutions and DeleteMe. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Insurance / Financial Services and related categories, Theramseyshow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theramseyshow's tier (Mega, 11.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
A debt-free scream is a signature moment on The Ramsey Show where a caller who has paid off all their debt comes on air and shouts "We're debt free!" with Dave Ramsey. It has become one of the show's most beloved recurring segments and a cultural milestone for people following Dave's financial plan. Clips of these screams are among the most shared content on the show's YouTube channel.
Dave Ramsey's Baby Steps are a seven-stage plan for building financial health, starting with saving a small starter emergency fund, then attacking all non-mortgage debt using the debt snowball method, and progressively moving toward fully funded emergency savings, retirement investing, college funding, paying off the home, and finally building wealth and giving generously. The Baby Steps are the core framework taught across all of Ramsey Solutions' products and coaching programs. Millions of people worldwide have used them as a structured path out of debt.
Dave Ramsey argues that credit cards are designed by banks to exploit behavioral tendencies — research consistently shows people spend more when using plastic than cash, making it harder to stick to a budget. He believes the rewards and cash-back incentives don't offset the debt and overspending they encourage for most people. His position is that living on a cash or debit-only system forces spending intentionality in a way credit cards undermine.
Yes — Dave Ramsey openly shares that he went bankrupt in his late twenties after building a real estate portfolio heavily leveraged on short-term bank debt, which collapsed when the bank called his loans. That personal experience of losing nearly everything is the foundation of his financial philosophy and the story he tells on The Ramsey Show to explain why he so strongly opposes debt. His own bankruptcy is central to his credibility and message.
A Dave Rant is a segment on The Ramsey Show where Dave Ramsey delivers an impassioned, unscripted monologue on a financial, cultural, or social topic — often responding to news, a caller's situation, or a broader economic trend. These rants are known for being blunt and opinionated, which is a big part of why they get highlighted and clipped on the YouTube channel. They are one of the most searched content categories from the show.
You can call The Ramsey Show at 888-825-5225, which is open weekdays from 2–5 p.m. ET. Callers typically ask Dave and his co-hosts for advice on debt payoff, budgeting, investing, career decisions, and major financial choices. The show also publishes highlight clips from those calls on its YouTube channel for those who miss the live broadcast.
Ramsey Solutions is the company Dave Ramsey founded and leads as CEO, which serves as the hub for all of his financial education products, coaching programs, events like Financial Peace University, and tools like the EveryDollar budgeting app. It also employs a team of personality co-hosts who appear regularly on The Ramsey Show and its related podcasts. Ramsey Solutions is also one of the show's named sponsors.
Churchill Mortgage is an endorsed partner of The Ramsey Show and a longtime sponsor, positioned as a lender that aligns with Dave Ramsey's debt-reduction philosophy — particularly for conventional, fixed-rate mortgages rather than products like adjustable-rate or interest-only loans that Dave warns against. Ramsey's brand recommends a small network of vetted providers across categories like mortgages, insurance, and investing, and Churchill holds the mortgage spot in that network. It is one of the most consistently promoted sponsors across Ramsey Show content.
Yrefy is a student loan refinancing company that specializes in helping borrowers — particularly those with defaulted or distressed private student loans — restructure their debt into more manageable payments. The Ramsey Show's sponsorship of Yrefy fits the show's core audience of people actively working to eliminate debt, including student loans. It's one of several financial-service sponsors the channel has vetted and features in its YouTube content.
The main Ramsey Show YouTube channel publishes short clips and highlights — debt-free screams, Dave Rants, guest interviews, and standout caller moments — rather than complete broadcasts. Full-length episodes of The Ramsey Show are uploaded separately to a dedicated channel called The Ramsey Show (Full Episodes), which Dave's team references directly in the highlight channel's bio. This split lets viewers choose between quick clips and the complete show experience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theramseyshow · YouTube
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