Theofficialpandora

Pandora Wonders is a major campaign and collection from Pandora Jewellery that has been staged at high-profile launch events, including a showcase in Paris. It features imaginative, fantastical designs that go beyond the brand's classic charm aesthetic, brought to life through behind-the-scenes content and immersive launch parties attended by celebrities like Maddison Brown.

Yes, Pandora released a Disney x Pandora collection tied to The Little Mermaid, which the brand promoted heavily across its social channels using the hashtags #disneyxpandora and #thelittlemermaid. The collaboration is part of Pandora's ongoing partnership with Disney, producing charms and jewellery pieces inspired by beloved Disney characters and stories.

Pandora partnered with the Keith Haring Foundation to create a limited-edition jewellery collection inspired by the late pop artist's iconic graphic style. The collaboration, promoted under #keithharingxpandora, translated Haring's bold, playful imagery into charms and pieces that sit within Pandora's Moments ecosystem.

Pandora was founded in Copenhagen, Denmark in 1982, which is why the brand's country of origin is listed as Danish. Despite being a global brand with customers in over 100 countries, its creative direction, design, and brand identity remain rooted in its Scandinavian origins.

"Be Love" is Pandora's central brand philosophy and ongoing campaign, summed up in the tagline #BeLove. It reflects the company's founding mission — stated as bringing love into the world through meaningful jewellery — and serves as the through-line across all of their content, from product launches to charity partnerships.

The Pandora Moments collection is the brand's signature charm bracelet line, which allows wearers to build a personalised bracelet by adding individual charms that reflect their own stories, milestones, and loves. It is Pandora's most iconic and widely recognised product family, promoted extensively under the hashtag #momentswithpandora.

Australian actress Maddison Brown has appeared as a featured guest and collaborator for Pandora, most notably attending the Pandora Wonders launch party, which Pandora documented across its social channels. Her involvement reflects Pandora's strategy of partnering with emerging and established entertainers to amplify major collection launches.

Pandora uses 14k gold plating on a number of its pieces, which the brand has highlighted in content around its pearl and deep-sea inspired collections. This means a base metal is coated with a layer of genuine 14-karat gold, offering the look of fine gold jewellery at an accessible price point.

Yes, Pandora has created content and products connected to breast cancer awareness, reflected in the use of the #breastcancer hashtag across their posts. Pandora has historically produced charity charms — such as ribbon designs — with proceeds supporting cancer research and awareness organisations, making cause-driven collections a recurring part of their brand calendar.

Pandora released a limited-edition pearl collection, promoted under #limitededitionpearls, which the brand showcased at high-profile events including the Pandora Wonders launch. The collection brings a classic fine-jewellery material — the pearl — into Pandora's signature charm and bracelet format, positioned as a more elevated, special-occasion offering.