United Kingdom
Theo Baker is a UK-based football and fitness content creator whose output sits at the crossroads of football culture, personal athletic challenge, and sports lifestyle vlogging.
Total Followers -0.2%
745K
Across TikTok
Primary Platform
YouTube
745K followers · 100% of audience
Engagement
7.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
Baker was the standout player of the 2025 Sidemen Charity Match, earning the highest match rating (9.7) and the Golden Boot after netting a last-minute hat-trick in a 9-9 thriller. YouTube Allstars ultimately won on penalties.
Theo Baker was notably absent from the 2026 Sidemen Charity Match. He appeared on the Family Ties podcast to discuss his absence, noting he simply wasn't invited by the Sidemen that year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 744,900 | -2K | 7.6% | 0.7 | 23 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -447 -0.1% | +0 +0.0% | +0 +0.0% | -447 |
| Last 30 days | -1564 -0.2% | +0 +0.0% | +0 +0.0% | -1564 |
| Last 90 days | +4K +0.5% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +0.5% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MyProtein Sports nutrition | Brand ambassador | TikTok | Long-term | — |
| Dove Men+Care Personal care | Sponsored content | TikTok | Long-term | — |
| Intel Technology | Sponsored content | TikTok | Long-term | — |
Theo Baker is a UK-based football and fitness content creator whose output sits at the crossroads of football culture, personal athletic challenge, and sports lifestyle vlogging. Operating primarily on YouTube with a substantial TikTok presence, he has built his following through a mix of football challenge videos — often featuring collaborations with other prominent UK creators including miniminter from the Sidemen orbit — alongside running content documenting his own athletic goals, including timed 5K and 10K attempts. His World Cup Diaries series, which followed him through the tournament in the United States, exemplifies his travel-and-sport vlog format that extends beyond simple challenge videos into longer-form documentary-style content. A MyProtein athlete partnership anchors his sports nutrition credibility and speaks to a creator who positions himself as genuinely active rather than simply football-adjacent.
Theo's audience skews young — the 18-to-34 bracket accounts for a clear majority of his viewers — and is roughly gender-balanced with a slight female lean, which is relatively unusual in the football content space and signals broader lifestyle appeal beyond a core football-lad demographic. Brand partnerships with Dove Men Care and Intel Core Ultra demonstrate that he attracts mainstream consumer categories — grooming and consumer tech — alongside his sports nutrition base, giving him a versatile commercial profile. His engagement rate sits well above category median, suggesting an audience that interacts actively rather than passively consuming. With a rate card placing him in the mid-to-upper mid tier, Theo Baker is well-positioned as the football-meets-fitness creator that lifestyle and sports brands reach for when they want credible UK sporting culture without the premium cost of top-tier creator inventory.
Theobaker reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Sports nutrition, Personal care, Technology, a clear signal of fit for brands in those categories. Demonstrated partners include MyProtein and Dove Men+Care. Engagement on YouTube runs around 7.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sports nutrition and related categories, Theobaker offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theobaker's tier (Mid, 745K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Theo Baker's MyProtein discount code is BAKER. He is an official MyProtein athlete, meaning he holds a formal partnership with the sports nutrition brand and earns from purchases made using his code.
Theo Baker has been publicly chasing a 5km time of under 19 minutes as part of his running content. He documents the attempts — including near-misses and races that don't go to plan — turning the ongoing pursuit into a narrative his audience follows alongside him.
Yes, Theo Baker traveled to the United States to cover the 2026 FIFA World Cup in a series called World Cup Diaries, which ran to at least 21 episodes. The series covered matches including the semi-finals and was supported in part by Dove Men Care.
Theo Baker collaborated with Miniminter (Sidemen member Simon Minter) on the Round the Clock football challenge. The two UK creators share an overlapping audience in the football content space, making the pairing a natural fit for a challenge-format video.
Yes, Theo Baker is an official Dove Men Care partner for the UK and Ireland. The deal has been featured prominently in his World Cup Diaries content, with the brand credited for supporting his travel and on-the-ground tournament coverage.
Theo Baker has partnered with Intel on campaigns centred around the Intel Core Ultra processor. His sponsored posts under hashtags like #IntelCoreUltra and #IntelInnovation target his tech-aware, gaming-adjacent audience alongside his sports content.
Theo Baker's content spans both football and real-world running. Alongside FIFA videos and football challenges, he documents 10km race experiences and personal 5km time attempts, giving his channel a distinct sport-meets-personal-fitness identity that separates him from pure football creators.
In the video, Theo Baker candidly described a 10km race that didn't go to plan, while noting he came close to a personal best. The honest, self-deprecating tone of that recap is typical of how he frames his running content — progress, setbacks, and all.
Theo Baker makes football challenge videos, FIFA gaming content, and real-world tournament coverage. He supports England and has documented major international tournaments first-hand, including through his extended World Cup Diaries series filmed in the United States in 2026.
Theo Baker is based in the United Kingdom, and close to half of his audience is also UK-based, with a significant secondary viewership in the United States. His core audience skews young adult, with the 18–34 age range making up the majority of his followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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