Philippines
Nina Ellaine Dizon is a Philippines-based entrepreneur and content creator best known as the founder of Colourette Cosmetics, an indie beauty brand she built after leaving college.
Total Followers -0.1%
259K
Across Instagram, YouTube
Primary Platform
137K followers · 53% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.8K / IG post
A feature interview explored Nina's evolving philosophy as a founder, her community-first approach, and her mindset heading into 2026.
Nina Ellaine celebrated the brand's 10-year milestone on October 18, 2025, with the return of the beloved Velvetints and a large community event in Metro Manila.
Nina Ellaine debuted the new Jelly Kiss line at a press event at Auro Cafe in BGC, speaking about a decade of growth in the Philippine beauty industry.
The VC firm highlighted Colourette's strong post-investment performance since their initial May 2024 stake, noting rapid revenue scaling and the addition of a COO from Shopee and L'Oréal.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +14 +0.0% | +0 +0.0% | +0 +0.0% | +14 |
| Last 30 days | -164 -0.1% | +0 +0.0% | +0 +0.0% | -164 |
| Last 90 days | -629 -0.5% | -988 -0.8% | +0 +0.0% | -1617 |
| Last 365 days | -629 -0.5% | -988 -0.8% | +0 +0.0% | -1617 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Colourette Cosmetics Beauty / Cosmetics | Founder / owned brand | Long-term | — | |
| Fresh Formula Skincare / Personal Care | Founder / owned brand | Long-term | — |
Nina Ellaine Dizon is a Philippines-based entrepreneur and content creator best known as the founder of Colourette Cosmetics, an indie beauty brand she built after leaving college. Her handle @theninaellaine reflects her dual role as brand builder and personal voice — she documents the realities of running a bootstrapped cosmetics company alongside motherhood and self-development, weaving in personal milestones and everyday life. Her self-described journey from college dropout to self-made CEO has become a central narrative thread across her content, resonating strongly with young Filipino women navigating early career ambitions and the practical challenges of building something from scratch.
On Instagram — her most active platform — she mixes brand-driven content, such as shade launches and Colourette milestone celebrations, with candid posts covering fitness, personal finance, and lifestyle. A YouTube channel once served as a longer-form storytelling space but has been largely dormant in recent years, leaving Instagram as her primary touchpoint. Her audience skews heavily female and clusters in the 25–34 bracket — a demographic with genuine purchasing power and strong affinity for founder-led, locally rooted brands. With Fresh Formula, a skincare line she also founded, and a published book to her name, she has expanded well beyond a single product category, positioning herself less as a traditional beauty influencer and more as a founder-creator whose brand partnerships are likely to trend toward business, wellness, and lifestyle categories that mirror her entrepreneurial identity.
theninaellaine reaches an audience concentrated in Philippines primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Cosmetics, Skincare / Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include Colourette Cosmetics and Fresh Formula. Engagement on Instagram runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Philippines-focused brands in Beauty / Cosmetics and related categories, theninaellaine offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @theninaellaine's tier (Mid, 259K combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Nina Ellaine openly describes herself as a college dropout turned self-made CEO, and building Colourette Cosmetics is the heart of that story. She founded the Filipino indie beauty brand from the ground up, making her origin story one of the most talked-about entrepreneur journeys in the Philippine creator space.
Fresh Formula (@fresh.formula) is a separate brand Nina Ellaine co-founded alongside her flagship beauty line, Colourette Cosmetics. While Colourette centers on color cosmetics, Fresh Formula appears to be a personal care or skincare line based on how she presents it, reflecting her ambition to grow a multi-brand beauty business.
Nina Ellaine shared a post about studying perfumery in Versailles, France, playfully calling herself "a baby nose" as she learned the craft. The trip strongly suggests she is exploring fragrance development, likely for a future product under one of her brands.
Colourette Cosmetics is a celebrated Filipino indie beauty brand known for its inclusive shade ranges designed to suit the diverse spectrum of Filipino skin tones. Nina Ellaine founded the brand and has grown it into a community-driven label, with milestone events like the brand's sixth birthday generating wide engagement among her Filipino audience.
Nina Ellaine addresses her audience as Boss Babes, a term she uses in her YouTube bio for women who are drawn to entrepreneurship and building their own path. The name is central to her personal brand as a self-made CEO who creates content specifically to inspire women in business.
Yes, Nina Ellaine identifies herself as an Author in her Instagram bio, placing it alongside her roles as Mom and Founder. This is consistent with her platform as an entrepreneur who turns her personal story into resources for her audience, though her books are a separate body of work from her brand businesses.
Nina Ellaine's YouTube channel has been inactive for several years despite having a sizable subscriber base there. She appears to have shifted her active content focus to Instagram and TikTok, where she posts regularly about beauty, entrepreneurship, fitness, and motherhood.
Yes, Nina Ellaine lists Mom as one of her core identities right alongside Founder and Author in her Instagram bio. She weaves motherhood into her broader content about running a business, personal fitness, and self-care.
Nina Ellaine documents her personal fitness journey on Instagram, with activities like swimming and candid captions about the reality of early Monday morning workouts. She frames fitness as a form of self-care, making it a relatable counterpart to her entrepreneurship and beauty content.
Her full name is Nina Ellaine Dizon, based on her publicly listed business contact details. She goes by @theninaellaine on Instagram and has used the handle @Nina.ceo on TikTok, both reflecting her identity as a CEO-turned-content creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theninaellaine · Instagram
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