United States
Tricia Hersey founded The Nap Ministry as a performance art and activism project rooted in Black liberation theology, positioning rest — specifically the act of napping — as a radical form of resistance against grind culture and systemic oppression.
Total Followers -0.1%
552K
Across Instagram
Primary Platform
YouTube
552K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.3K–$19K / IG post
Hersey addressed 250 in-person attendees and 430+ virtual registrants at Sage Chapel, framing rest as a radical act of resistance against grind culture.
Hersey led a collective rest experience at Metropolitan African AME Church in Washington, DC, drawing on liberation theology and her 'Rest Is Resistance' framework.
The publication spotlighted Hersey's evolving body of work, including her three books and the global reach of The Nap Ministry's rest-as-reparations framework.
Hersey held a 'collective daydreaming activation' at Semicolon Bookstore in Chicago on Nov. 12, 2024, promoting her follow-up to the NYT bestselling 'Rest Is Resistance.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 552,301 | -608 | 4.7% | 4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -608 -0.1% | +0 +0.0% | +0 +0.0% | -608 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tricia Hersey founded The Nap Ministry as a performance art and activism project rooted in Black liberation theology, positioning rest — specifically the act of napping — as a radical form of resistance against grind culture and systemic oppression. She developed the "Rest Is Resistance" framework and the companion concept of "Rest as Reparations," both of which informed her 2022 book Rest Is Resistance: A Manifesto, a New York Times bestseller that carried her platform well beyond social media and into mainstream cultural conversation around labor, race, and collective healing.
The account's Instagram audience skews strongly toward younger women — the 25–34 cohort forms its largest segment, with the majority of followers in the 18–34 range and over 80 percent based in the United States. Engagement runs well above category norms, reflecting a mission-aligned community rather than passive followers. The apparent absence of conventional consumer brand sponsors is itself a positioning signal: The Nap Ministry trades in ideology and movement-building, making it a natural fit for purpose-driven organizations, academic publishers, wellness nonprofits, and social justice initiatives as institutional interest in burnout, worker wellbeing, and rest as a political act continues to deepen.
Thenapministry reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Thenapministry offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thenapministry's tier (Mid, 552K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Nap Ministry was founded by Tricia Hersey, a multidisciplinary artist, activist, and theologian based in Atlanta, Georgia. She built the organization around the idea that rest is a liberating and healing practice, drawing on theology, Black liberation thought, and her own experience with exhaustion.
Rest Is Resistance is the core framework Tricia Hersey originated through the Nap Ministry. It argues that choosing to rest — including napping — is a radical act of defiance against systems like capitalism and white supremacy that profit from the chronic exhaustion of marginalized people.
"Rest As Reparations" is a concept the Nap Ministry developed that frames rest as something Black people and other historically exploited communities are owed, not merely a wellness trend. It connects the freedom to rest to broader struggles for racial justice and bodily autonomy, rooting self-care in a political and historical context.
Yes, Tricia Hersey's book Rest Is Resistance: A Manifesto became a New York Times bestseller, bringing the Nap Ministry's philosophy to a global audience far beyond its social media following. The book lays out the full framework connecting rest to liberation, healing, and resistance to grind culture.
Napping is the entry point, but the Nap Ministry's message goes far deeper than sleep advice. The organization examines rest as a political, spiritual, and communal act, pushing back against the cultural pressure to constantly produce, hustle, and perform productivity.
Tricia Hersey uses the title Nap Bishop as part of the Nap Ministry's intentionally spiritual framing, blending ecclesiastical language with her liberation theology background. It reflects the community-centered, congregation-like way the Nap Ministry gathers people around the practice of rest.
The Nap Ministry is based in Atlanta, Georgia, where Tricia Hersey has long been rooted in the city's artistic and activist communities. Atlanta has served as the home base for the organization's collective napping experiences and public events.
The Nap Ministry is well known for hosting collective napping experiences and immersive installations where participants rest together in community. These live events are central to its mission, turning rest into a shared, public, and explicitly political act rather than a solitary or private one.
Yes, the Nap Ministry actively distinguishes its work from mainstream wellness culture, which Tricia Hersey argues often strips rest of its political meaning and packages it as a consumer product. Her position is that genuine rest cannot be separated from the systems — like racial capitalism — that cause mass exhaustion in the first place.
Tricia Hersey launched the Nap Ministry in 2016, drawing on her theological studies and her personal reckoning with the exhaustion she experienced as a Black woman navigating academic and creative spaces. What began as a personal and artistic exploration of rest grew into a full movement, a bestselling book, and a community with a following well into the hundreds of thousands.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@thenapministry · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.