United States
The Motherhood Center is a U.S.-based clinical organization specializing in the diagnosis and treatment of Perinatal Mood and Anxiety Disorders — a category that includes postpartum depression, postpartum anxiety, and the rarer but severe postpartum psychosis.
Total Followers +0.0%
27K
Across Instagram
Primary Platform
27K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $672–$1.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 26,866 | +0 | 3.4% | 6.1 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +4.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Motherhood Center is a U.S.-based clinical organization specializing in the diagnosis and treatment of Perinatal Mood and Anxiety Disorders — a category that includes postpartum depression, postpartum anxiety, and the rarer but severe postpartum psychosis. Operating as an institutional account rather than an individual creator, the center uses its Instagram presence primarily for psychoeducation: normalizing maternal mental health struggles, demystifying clinical terminology like PMADs and reproductive psychiatry, and directing individuals toward professional care. The consistent upload cadence and focused hashtag strategy reflect a communications approach shaped by clinical intent rather than growth-hacking, giving the channel a grounded, trustworthy tone that resonates with a niche but genuinely invested audience.
Themotherhoodcenter reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Themotherhoodcenter offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Themotherhoodcenter's tier (Micro, 27K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Motherhood Center is a clinical mental health treatment facility specialized in Perinatal Mood and Anxiety Disorders, not a lifestyle or wellness brand. Their tagline — "with the right help, you can feel better" — reflects a care-provider mission, and their social media channels function as educational outreach alongside their clinical services.
The Motherhood Center is based in New York City and focuses on serving patients experiencing perinatal mental health conditions during pregnancy and after birth. Their online content reaches a national audience across the United States, extending their educational impact well beyond their physical location.
PMADs — Perinatal Mood and Anxiety Disorders — is the clinical umbrella term covering postpartum depression, postpartum anxiety, postpartum OCD, postpartum psychosis, and related conditions that emerge during or after pregnancy. The Motherhood Center uses this term deliberately because it reflects the full spectrum of perinatal mental health challenges, not just the more widely recognized postpartum depression. PMADs are widely regarded as the most common complication of childbirth yet remain significantly underdiagnosed.
Yes, postpartum psychosis is one of the conditions The Motherhood Center actively addresses, both clinically and through their public awareness content on social media. Postpartum psychosis is considered a psychiatric emergency, and its inclusion in The Motherhood Center's content reflects their commitment to covering the most severe end of the PMAD spectrum, not just milder mood changes.
Postpartum depression is one specific diagnosis within the broader category of Perinatal Mood and Anxiety Disorders (PMADs), which also includes postpartum anxiety, postpartum OCD, birth-related PTSD, and postpartum psychosis. The Motherhood Center emphasizes the PMAD framework because many new parents who don't fit the textbook picture of depression still need — and deserve — clinical support.
Reproductive psychiatry is a subspecialty focused on how hormonal transitions — such as pregnancy, postpartum recovery, and other reproductive life events — affect mental health, including medication management during those phases. The Motherhood Center incorporates reproductive psychiatry into its care model, which sets it apart from general therapists who may lack training in treating patients who are pregnant or breastfeeding.
The Motherhood Center treats the full perinatal period, which means care starts during pregnancy for patients experiencing prenatal depression or anxiety — not just after delivery. "Perinatal" specifically refers to the time surrounding birth, so their clinical scope covers both prenatal and postpartum phases.
The Motherhood Center's Instagram audience is split evenly between women and men, which reflects the reality that PMADs affect entire families — partners and fathers frequently seek information to understand what their loved one is experiencing or to find support for themselves. Their content is framed to educate and support everyone in the perinatal circle, making it relevant far beyond birthing parents alone.
The Motherhood Center posts educational and awareness-focused content on topics including postpartum depression, postpartum psychosis, perinatal mental health, and maternal mental health advocacy, using hashtags like #PMADs and #PostpartumSupport to reach people actively searching for help. Their content is clinically grounded rather than personal-narrative driven, positioning the account as a trusted resource rather than an individual influencer's feed.
The Motherhood Center sits in the Micro tier by follower size, but its engagement rate runs well above the category median for health and wellness accounts — a strong signal that its audience is actively seeking this specific information rather than passively scrolling. For a clinical institution rather than an individual creator, that level of organic engagement reflects genuine public demand for credible perinatal mental health content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@themotherhoodcenter · Instagram
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