United States
Dr. Jazmine McCoy, known online as @themompsychologist, is a licensed child psychologist and mother of three based in the United States whose content bridges clinical expertise with the candid, in-the-trenches experience of raising young children.
Total Followers +0.2%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
45K followers · 4% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.2% | +0 +0.0% | +3K |
| Last 30 days | +89 +0.2% | +2K +0.2% | +0 +0.0% | +2K |
| Last 90 days | +505 +1.1% | +3K +0.3% | +0 +0.0% | +4K |
| Last 365 days | +505 +1.1% | +3K +0.3% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Jazmine McCoy, known online as @themompsychologist, is a licensed child psychologist and mother of three based in the United States whose content bridges clinical expertise with the candid, in-the-trenches experience of raising young children. Her work centers on positive parenting, child development, and family mental health — translating behavioral psychology into practical scripts and strategies that parents can apply in real moments: managing tantrums, setting boundaries with empathy, and decoding why children behave the way they do. Rather than positioning herself as a distant authority, she leans into a peer-alongside tone, framing her guidance as something she navigates personally as a working mother. Her Instagram audience — well into the seven-figure range — is her primary platform, and she posts with consistent frequency that keeps her engagement meaningfully above category norms.
Themompsychologist reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Themompsychologist offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Themompsychologist's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Mom Psychologist is Dr. Jazmine, a licensed child psychologist based in the United States who turned her clinical expertise into a parenting content platform. She built her following by translating child development research and mental health principles into specific, usable advice for everyday parenting situations.
Dr. Jazmine holds a doctorate and practices as a child psychologist, which sets her apart from the majority of parenting creators. Her content draws directly from clinical child development science rather than personal opinion alone, and that credibility is a consistent reason parents cite for trusting her advice over other accounts.
Dr. Jazmine is a mom of three, a fact she leads with in her Instagram bio. That lived parenting experience running alongside her professional training is central to her brand — she positions herself as being in the trenches with her audience, not speaking down to them from a purely clinical perspective.
The free script pack is a downloadable resource Dr. Jazmine offers her followers that provides word-for-word language for common high-stress parenting moments. The goal is to remove the guesswork in real time — giving caregivers ready-made phrases rooted in respectful, effective communication so they are not improvising when emotions are running high.
Toddler tantrums are one of Dr. Jazmine's signature topics and appear consistently across her content pillars. Her approach teaches parents to understand the developmental reasons behind meltdowns first, then respond in ways that are calm and boundaried simultaneously — rather than escalating or caving just to end the outburst.
Yes — potty training is specifically named in Dr. Jazmine's YouTube channel description as one of her core subject areas. She approaches it the same way she handles other developmental milestones: with a child-psychology-informed method designed to reduce power struggles and lower parental stress through the process.
Positive discipline, as Dr. Jazmine teaches it, is about holding clear limits and following through consistently while staying respectful toward the child — it is neither permissive nor punishment-heavy. She reframes discipline as teaching rather than controlling, using strategies from child psychology to shift behavior through connection and communication rather than fear or rewards alone.
The 'mom' in her handle reflects both her professional niche — she focuses specifically on the parent-child relationship and caregiver mental health — and her personal identity as a mother of three. The framing signals that she is speaking from inside the experience alongside her audience, not from a detached clinical office.
Dr. Jazmine's content is built primarily for parents of young children, with heavy emphasis on toddler behavior, discipline strategies, and child development milestones. Her audience skews heavily female and spans the millennial and Gen X parent range, reflecting the demographic most actively searching for evidence-based parenting guidance online.
Dr. Jazmine's largest following is on Instagram, where she has grown a Macro-tier audience of well over a million followers. She maintains an active YouTube presence as well, where her content consistently draws engagement that runs far above the typical benchmark for the education and parenting category.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@themompsychologist · YouTube
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