Alice Gendron launched The Mini ADHD Coach in August 2020, shortly after receiving an ADHD diagnosis at age 29 — a moment she describes as the key to understanding years of burnouts, erratic career pivots, and unanswered questions about her own cognition.
Total Followers -0.1%
738K
Across YouTube, Instagram
Primary Platform
YouTube
95K followers · 13% of audience
Engagement
14.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.6K–$23K / IG post
Her official site prominently features a new illustrated workbook focused on ADHD anger and emotional regulation, bundled with an accompanying illustrated book titled 'ADHD & Emotions' — expanding her product line beyond the original 2023 book.
Gendron posted news about her 'ADHD & Emotions' book to her Substack newsletter in late September 2025, suggesting an upcoming or recent release milestone.
Alice Gendron partnered with Grace Koelma of Future ADHD to release a co-branded digital planner with ADHD-specific layouts and science explainer pages, including lifetime updates for 2026 and beyond.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -129 -0.0% | +0 +0.0% | -129 |
| Last 30 days | -95 -0.1% | -386 -0.1% | +0 +0.0% | -481 |
| Last 90 days | -304 -0.3% | +4K +0.6% | +0 +0.0% | +3K |
| Last 365 days | -304 -0.3% | +4K +0.6% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Alice Gendron launched The Mini ADHD Coach in August 2020, shortly after receiving an ADHD diagnosis at age 29 — a moment she describes as the key to understanding years of burnouts, erratic career pivots, and unanswered questions about her own cognition. Rather than adopt a clinical or academic tone, she built her platform around a disarmingly approachable format: hand-drawn doodles that translate complex ADHD concepts — emotional dysregulation, rejection sensitivity, executive dysfunction — into warm, visually digestible explainers. Post titles like "Why Hair Washing Is a NIGHTMARE with ADHD" reflect her ability to anchor neuroscience in the granular frustrations her audience recognizes from daily life, which is central to why her content resonates so far beyond typical educational channels.
Instagram is Gendron's primary distribution channel, where her illustrated content generates engagement well above category norms, while her YouTube output appears to have wound down considerably — suggesting a deliberate focus on the short-form and carousel formats that suit her doodle-based style. Her audience skews decisively young, concentrated in the 18–34 bracket, reflecting the broader generational wave of adults discovering or re-examining neurodivergent identity through social media. She has also extended her reach into owned products with the ADHD Anger Workbook, a signal that she is building toward a media and education brand rather than remaining purely creator-dependent. As mental health and neurodiversity attract sustained interest from wellness, productivity, and education-adjacent sponsors, her combination of a trusted voice, high community loyalty, and proprietary product lines gives her durable positioning in that space.
The.Mini.Adhd.Coach reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 14.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, The.Mini.Adhd.Coach offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at The.Mini.Adhd.Coach's tier (Mid, 738K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Mini ADHD Coach's real name is Alice, which she shares openly in her YouTube channel bio. She built the brand under the handle @theminiadhdcoach rather than her full name, giving the channel a personal yet broadly accessible identity.
Alice was diagnosed with ADHD at 29 years old, an experience she describes as finally explaining years of burnouts, therapy, and a chaotic career path. That late diagnosis in August 2020 directly inspired her to launch The Mini ADHD Coach channel.
Alice launched The Mini ADHD Coach in August 2020, almost immediately after receiving her ADHD diagnosis at 29. She wanted to share what she was learning, raise awareness, and help others in the ADHD community who — like her — had spent years struggling without answers.
'ADHD Explained With Doodles' is The Mini ADHD Coach's signature video format, using hand-drawn illustrated doodles to break down complex ADHD symptoms in a simple, visually engaging way. The format makes neurological and psychological concepts feel approachable, which is a core reason her content connects so strongly with audiences who have spent years struggling to understand their own brains.
The Mini ADHD Coach made a dedicated video on this — 'Why Hair Washing Is a NIGHTMARE with ADHD' — explaining how executive dysfunction makes it genuinely difficult to initiate and complete low-stimulation, multi-step self-care tasks. The video resonated widely because it gave language to something many people with ADHD had experienced but felt too embarrassed to discuss openly.
Yes, and The Mini ADHD Coach explored exactly this in her video 'How ADHD Can Make You LIE.' She explains how impulsivity, fear of rejection, and emotional dysregulation — all core features of ADHD — can push people toward dishonest responses as a coping mechanism rather than intentional deceit.
The Mini ADHD Coach addressed this in 'ADHD Anger Is NO JOKE,' describing how emotional dysregulation in ADHD causes fast-onset, high-intensity anger that can feel completely out of proportion to whatever triggered it. Unlike typical frustration, ADHD anger is rooted in how the brain processes and filters emotional input differently from neurotypical brains.
She covers this in 'The SAD Truth About ADHD and Friendships,' examining how ADHD traits like forgetfulness, hyperfocus shifts, impulsivity, and emotional sensitivity can unintentionally damage close relationships over time. Her framing is compassionate rather than clinical — she speaks from personal experience as someone who lived through these struggles before her own late diagnosis.
As of mid-2026, The Mini ADHD Coach's YouTube channel has been inactive for roughly a year, with no recent uploads. No public explanation for the pause has been widely reported, but her back catalog — covering ADHD anger, lying, hair washing, friendship struggles, and more — continues to reach new viewers.
The Mini ADHD Coach's main home is YouTube, where she built a following in the tens of thousands with her doodle-style ADHD education videos. Her consistent use of hashtags like #adhdmemes, #neurodiversity, and #mentalhealth also points to activity across short-form social platforms, extending her reach into the wider neurodivergent online community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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