United States
Mike Andes is a U.S.-based entrepreneur and business educator best known as the founder of Augusta Lawn Care, a home services company he has scaled to well over $70 million in annual revenue.
Total Followers +0.5%
46K
Across Instagram
Primary Platform
YouTube
46K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$3.2K / IG post
Mike Andes's software platform officially dropped the Copilot CRM name in favor of Homeworks, consolidating sales, scheduling, estimating, invoicing, and automation into a single system aimed at companies in the $250K–$3M revenue range.
Andes's flagship franchise hit this milestone and he simultaneously launched P4Psoftware.com and an AI agent as part of an expanded media and software push.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 45,524 | +237 | 1.8% | 15.4 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +237 +0.5% | +0 +0.0% | +0 +0.0% | +237 |
| Last 30 days | +237 +0.5% | +0 +0.0% | +0 +0.0% | +237 |
| Last 90 days | +164 +0.4% | +0 +0.0% | +0 +0.0% | +164 |
| Last 365 days | +164 +0.4% | +0 +0.0% | +0 +0.0% | +164 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Augusta Lawn Care Home Services / Franchise | Founder / owned brand | YouTube | Long-term | — |
| Homeworks Software / SaaS | Founder / owned brand | YouTube | Long-term | — |
| Home Service Boardroom Business Coaching / Community | Founder / owned brand | Long-term | — |
Mike Andes is a U.S.-based entrepreneur and business educator best known as the founder of Augusta Lawn Care, a home services company he has scaled to well over $70 million in annual revenue. That operational track record anchors his credibility as a creator: his content is less lifestyle-focused and more explicitly instructional, aimed at home service business owners who want to break through revenue ceilings. Alongside Augusta, Andes developed Homeworks, a software platform built for the home services industry, adding a SaaS dimension to his portfolio that distinguishes him from generalist business influencers. His Instagram presence, which represents the bulk of his current social footprint, functions primarily as a top-of-funnel channel for his coaching community, the Home Service Boardroom.
Despite a micro-tier following, Andes maintains above-median engagement, a signal that his audience is self-selected and purpose-driven rather than passive. Notably, the audience skews majority female and heavily concentrated in the 25–44 age range — a demographic profile more consistent with aspiring small-business owners broadly than with the stereotypically male lawn care operator, suggesting his messaging resonates with home service entrepreneurs across trades and genders. His content and community monetization model means brand sponsorship is secondary to direct product and membership revenue, giving him pricing leverage that belies his follower count. As the home services sector continues to attract both private equity attention and first-generation entrepreneurs, Andes is positioned as a credible practitioner-turned-educator with a defensible niche and a built-in commercial ecosystem.
Themikeandes reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home Services / Franchise, Software / SaaS, Business Coaching / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Augusta Lawn Care and Homeworks. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home Services / Franchise and related categories, Themikeandes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Themikeandes's tier (Micro, 46K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Augusta Lawn Care, the lawn care company Mike Andes founded, generates around $75 million in annual revenue — a figure he openly shares as part of his brand of transparent entrepreneurship. That number is central to his credibility as a coach for home service business owners who want to reach similar scale.
Homeworks is a software platform Mike Andes built specifically for home service businesses to help owners manage and scale their operations. It sits alongside Augusta Lawn Care as one of the two main businesses he promotes under the @themikeandes brand.
The Home Service Boardroom is Mike Andes's high-level community and program for home service entrepreneurs who want to grow past $10 million in revenue. It's designed for owners who already have an established business and are looking to break through growth plateaus using systems, strategy, and peer-level accountability.
Mike Andes built Augusta Lawn Care through operational systems, a franchise model, and a deliberate focus on scalable processes — the same topics he covers in his YouTube and Instagram content. He's known for documenting his real business decisions and financial benchmarks publicly, which has built a loyal audience of fellow operators.
Yes, Augusta Lawn Care operates under a franchise model, which is a core part of how it has scaled to the size it operates at today. Mike Andes frequently discusses franchise structure and licensing as growth levers in his creator content, drawing directly from his experience building the Augusta system.
Mike Andes focuses specifically on home service businesses — lawn care, landscaping, cleaning, and similar trades — particularly those that have moved past the early startup phase and want to scale past $10 million. His content covers hiring, operational systems, software tools like Homeworks, and the strategic mindset shifts required to run a larger operation.
Mike Andes is the founder of Augusta Lawn Care, one of the largest independently built lawn care companies in the US, and of Homeworks software for home service operators. He goes by @themikeandes online and uses his platforms to teach other home service entrepreneurs the systems that carried him to eight-figure annual revenue.
On Instagram, Mike Andes shares entrepreneurship content focused on scaling home service businesses, including Augusta Lawn Care updates, Homeworks software news, and practical business growth strategy. His audience skews toward founders and operators in the trades, which tracks with his stated mission of helping owners push past the $10 million mark.
Mike Andes uses YouTube as his primary platform to go deep on home service business strategy — covering franchise development, team building, hiring systems, and the behind-the-scenes story of growing Augusta Lawn Care. It's where he delivers his longest-form and most tactical content compared to his shorter Instagram posts.
Mike Andes is a Micro-tier creator with a combined following in the tens of thousands across YouTube and Instagram. His audience engagement runs above the typical average for entrepreneur creators, which suggests his followers are genuinely invested business owners rather than passive scrollers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@themikeandes · YouTube
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