Last updated just now · Aug 6, 2026, 5:57 PM
Family & Lifestyle United Kingdom

Themichalaks

Full Creator Stats Live · Updated 2026-08-06

The Michalaks are a British family now based in Portugal, documenting expat life through what they describe as honest, cinematic storytelling across YouTube and Instagram.

NicheFamily & Lifestyle TierMid Engagement5.0%

Total Followers -0.1%

417K

Across YouTube, Instagram

Primary Platform

YouTube

250K followers · 60% of audience

Engagement

5.0%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $3.3K–$8.4K / IG post

Quick facts
  • 417K combined followers across 2 platforms.
  • Mid creator tier — United Kingdom.
  • 5.0% headline engagement.
  • Active since .
  • Niche: People Blogs, Travel Events, Education.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-06
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 250,000 +0 5.0% 0.7 4 days ago
Instagram 167,016 -251 1.0% 2.3 3 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% -84 -0.1% +0 +0.0% -84
Last 30 days +0 +0.0% -251 -0.1% +0 +0.0% -251
Last 90 days +0 +0.0% -2255 -1.4% +0 +0.0% -2255
Last 365 days +0 +0.0% -2255 -1.4% +0 +0.0% -2255

Audience Demographics

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157K184K211K237K264K Aug 7Nov 6Feb 5May 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jan 2026
Sponsored content YouTube Nov 2025
Sponsored content YouTube Nov 2025
Sponsored content YouTube Sep 2025
Sponsored content YouTube Aug 2025
Background

About Themichalaks

The Michalaks are a British family now based in Portugal, documenting expat life through what they describe as honest, cinematic storytelling across YouTube and Instagram. Their content blends travel vlogging and family narrative with personal finance commentary — including frank examinations of UK inflation and the real financial costs of relocating abroad — alongside wellness and relationship themes. A candid, vulnerability-forward tone defines their voice, with posts about quitting drinking, hidden personal revelations, and financial setbacks favouring relatability over polished aspiration. One member has also extended into a separate wellness venture, Glow State Retreats, operating as a retreat host and content consultant for small businesses.

Their mid-tier YouTube following delivers engagement well above the category norm, a signal of genuine community investment rather than passive viewership. The audience is concentrated in English-speaking markets and skews notably male — an interesting counterpoint to their increasingly wellness-adjacent content mix. Sponsorships from Babbel and Insta360 reinforce a travel-forward, digitally mobile identity, while Level8 luggage and Photobox speak to the family-memory angle. With the retreat business adding a direct-to-audience revenue layer, the Michalaks appear to be deliberately broadening beyond platform dependency, positioning themselves at the intersection of expat lifestyle, honest family storytelling, and intentional living — a durable niche among globally mobile, English-speaking audiences.

Brand fit

Why brands partner

Themichalaks reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Babbel and Photobox. Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in vlog and related categories, Themichalaks offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Themichalaks's tier (Mid, 417K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did the Michalaks quit YouTube?

They published a video titled "Why This Is Our Last YouTube Video," which alarmed a lot of fans. Despite that dramatic title, the channel has remained active with uploads continuing well into 2026, suggesting the video marked a pivot or a major change in direction rather than a permanent goodbye. Their honest, unfiltered approach to big announcements is a core part of how they communicate with their audience.

Why did the Michalaks move from the UK to Portugal?

The Michalaks describe their move as chasing their "dream abroad" — leaving the UK for Portugal's warmer climate and a different quality of life as a family. Their YouTube channel documents the real, unvarnished side of that decision, including the financial pressure and unexpected challenges that came with building a life in a new country. It's a central storyline that runs through most of their content.

Did moving to Portugal really almost bankrupt the Michalaks?

Yes — they dedicated a full YouTube video to the subject, titled "Why Portugal Almost Bankrupted Us." Rather than presenting only the sun-soaked highlight reel of expat life, they have been candid about the real costs and setbacks involved in relocating a family abroad. This kind of honest storytelling is what they describe as their signature approach.

What is Glow State Retreats and is it run by the Michalaks?

Glow State Retreats is a retreat business linked directly to the Michalaks, operating under the Instagram handle @glowstateretreats. The creator runs it alongside their content work, offering hosting for in-person retreat experiences and also providing content creation services for retreats, small businesses, and wellness classes. It sits alongside their YouTube channel as a real-world extension of their lifestyle brand.

What is "The Offline Retreat" the Michalaks are hosting in 2027?

"The Offline Retreat" is an in-person event being hosted through Glow State Retreats, scheduled for May 2027. True to the name, it carries a digital-detox angle, and the Michalaks direct interested attendees to DM them directly for details. It reflects their broader theme of intentional living and stepping back from constant screen time.

Have the Michalaks talked about quitting drinking?

Quitting drinking is one of the personal topics the Michalaks have woven into their content, signalled by the hashtag #quitdrinking alongside honest conversations about health, relationships, and lifestyle choices. Their channel and Instagram regularly go beyond travel and family scenery to address the real, sometimes difficult personal shifts they've made. This candid approach is a big part of why their audience engagement runs well above the typical category average.

Why does Themichalaks have a Babbel sponsorship?

Babbel, the language-learning app, is a natural fit for a British family navigating everyday life in Portugal, where Portuguese is the local language. The partnership, which appeared on their YouTube channel in early 2026, aligns directly with their on-screen story and makes the integration feel authentic rather than random. It's an example of how their sponsor portfolio tends to reflect their actual lifestyle.

What camera does Themichalaks use for their travel and family videos?

The Michalaks have a sponsored partnership with Insta360, featured on their YouTube channel in late 2025. The Insta360 range is widely used by travel and family vloggers for its compact build and immersive footage, which fits the cinematic storytelling style the Michalaks describe as central to their work. Other kit sponsors in their recent history include Level8 and FlexiSpot, rounding out a home and travel-focused gear profile.

Do the Michalaks make content about relationships, cheating, and trust?

Yes — topics like relationships, trust, respect, and cheating appear consistently in their content alongside the travel and family vlogging. This personal, emotionally candid layer is part of what makes their channel feel more like a life diary than a polished lifestyle show. It also helps explain why their audience spans a wide age range, from young adults through to people in their forties and beyond.

Are the Michalaks actually a real family, or is it a content brand name?

The Michalaks are a genuine British family who relocated to Portugal and document their real lives on YouTube and Instagram. Their content covers authentic family experiences — financial hardship abroad, personal health decisions, relationship dynamics — rather than anything scripted or character-based. The name reflects their actual family surname, not a constructed brand identity.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 6, 2026, 5:57 PM · Slug: themichalaks

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