United States
Maya Vander is an Israeli-American real estate agent and television personality best known as a recurring cast member on Netflix's Selling Sunset, the reality series that turned the Los Angeles luxury property market into mainstream entertainment.
Total Followers -0.3%
1.2M
Across Instagram
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,151,792 | -3K | 1.4% | 2.3 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -806 -0.1% | +0 +0.0% | +0 +0.0% | -806 |
| Last 30 days | -3340 -0.3% | +0 +0.0% | +0 +0.0% | -3340 |
| Last 90 days | -10136 -0.9% | +0 +0.0% | +0 +0.0% | -10136 |
| Last 365 days | -10136 -0.9% | +0 +0.0% | +0 +0.0% | -10136 |
Daily follower snapshots from CreatorDB's longitudinal index.
Maya Vander is an Israeli-American real estate agent and television personality best known as a recurring cast member on Netflix's Selling Sunset, the reality series that turned the Los Angeles luxury property market into mainstream entertainment. Originally based between Los Angeles and Miami, she distinguished herself on the show by maintaining an active Miami client base while her co-stars focused exclusively on LA, which gave her a dual-market profile rare among the cast. After her run on the series, she pivoted fully to South Florida, establishing The Maya Vander Group under the Compass brokerage and concentrating on high-demand Miami submarkets including Coconut Grove, Pinecrest, and new-construction luxury developments.
On Instagram, where her audience of over a million followers is concentrated, Maya blends aspirational real estate content — new listings, custom home tours, Miami neighborhood showcases — with the lifestyle adjacency that reality television fame affords. Her audience skews female and peaks in the 25–44 demographic, a bracket with genuine purchasing power in the luxury home space, which makes her an attractive partner for real estate-adjacent brands, interior design, and premium lifestyle categories. The strong US-domestic audience concentration aligns tightly with her geographic focus, and her rate positioning reflects a macro creator with a niche that carries real transactional weight. As Miami's luxury market continues to draw national attention, her crossover between entertainment credibility and on-the-ground market expertise gives her a durable positioning advantage over purely influencer-driven real estate accounts.
Themayavander reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Themayavander offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Themayavander's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Maya Vander appeared on Selling Sunset from its first season on Netflix, but her role on the show became reduced as she relocated from Los Angeles to Miami to be with her family. She has not been a full-time cast member in the show's more recent seasons, though her story was a major part of the earlier run.
Maya Vander moved to Miami primarily to be with her husband, who is based there, so the family could live together rather than splitting time between coasts. The move meant stepping back from the Los Angeles real estate world that Selling Sunset revolved around, and she rebuilt her career in the Miami luxury market instead.
Yes, Maya Vander is Israeli-American, and her international background has come up across her Selling Sunset appearances and social media. She grew up in Israel before building her real estate career in the United States, which has been part of what makes her story stand out among the cast.
The Maya Vander Group is Maya's own real estate team operating under Compass, one of the country's largest residential brokerages. It focuses on the Miami luxury market, handling new construction, custom homes, and high-end listings across neighborhoods like Coconut Grove and Pinecrest.
Yes, Maya Vander's association with The Oppenheim Group — the brokerage at the center of Selling Sunset — ended as she transitioned to building her business in Miami. She now operates through Compass with her own group, representing a full pivot from the LA luxury scene to the South Florida market.
Maya Vander focuses heavily on Coconut Grove and Pinecrest, two of Miami's most established and sought-after residential neighborhoods, along with broader Miami luxury and new-construction properties. Her content regularly features listings and market updates specific to those areas.
Maya Vander experienced a stillbirth that she chose to share publicly, and the storyline was documented on Selling Sunset, becoming one of the show's most emotional and widely discussed moments. Her openness about the loss resonated with a large audience and brought significant attention to the topic of pregnancy loss.
Yes, new construction is a visible part of Maya Vander's Miami business — her hashtags and listings regularly highlight new-build and custom home projects across the Miami area. South Florida's ongoing luxury development boom makes new construction a major focus for agents working in the market she targets.
Maya Vander is a realtor associate with Compass, the tech-forward national real estate brokerage, where she leads The Maya Vander Group. Compass is known for working with high-producing luxury agents, which fits her positioning in the Miami market.
Maya Vander has built a following of well over one million on Instagram, putting her in the Macro tier of influencers — a rare achievement for a real estate professional. Her audience skews heavily female and is concentrated in the 25–44 age range, which aligns closely with home-buying demographics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@themayavander · YouTube
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