United Kingdom
The Luxury Home Show is a UK-based digital media property rather than a single-personality channel, built around long-form documentary-style tours of architecturally significant and high-value residential properties.
Total Followers +0.6%
4.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 32% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$43K / IG post
The UK-based luxury home channel, founded by Matt Mellor and Summer Newman, reports crossing 180 million total YouTube views and reaching over 5 million followers across platforms — up from the 3 million subscribers cited in an earlier version of the same page.
Originally focused on British homes at launch in 2020, the channel has since broadened its scope to international markets, including America, Dubai, and Australia — reflecting a clear editorial pivot toward a global luxury real estate audience.
The Luxury Home Show now offers structured commercial services including cinematic 4K property production, paid YouTube features, official Instagram collaboration posts, and brand integration sponsorships — signalling a shift toward a full media company model.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 30 days | +10K +0.8% | +12K +0.8% | +0 +0.0% | +22K |
| Last 90 days | +31K +2.3% | +60K +3.9% | +109K +9.1% | +200K |
| Last 365 days | +31K +2.3% | +60K +3.9% | +109K +9.1% | +200K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Beatbot Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| ASUSTeK Computer Inc. Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Fiverr Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
The Luxury Home Show is a UK-based digital media property rather than a single-personality channel, built around long-form documentary-style tours of architecturally significant and high-value residential properties. Operating across YouTube, Instagram, and TikTok with a combined following in the millions, the channel distinguishes itself by pairing home walkthroughs with the stories of the architects, designers, and owners behind each property — a format reflected in episodes featuring figures like architect Patrick Ahearn and his work across New England and Martha's Vineyard. The YouTube bio's simple invitation to 'apply to feature' positions the show as a curated editorial platform, not a passive aggregator, giving it a gatekeeping quality that reinforces its premium aesthetic. Companion channels — @thenewbuildshow, @theinteriordesignshow, and @lhstays — suggest an expanding media network targeting adjacent segments of the residential property and design market.
The channel's audience skews heavily toward viewers aged 45 and above, with a near-even gender split and a geographic footprint led by the United States and the United Kingdom — a profile that aligns naturally with affluent homeowners, real estate professionals, and design-conscious consumers rather than aspirational younger viewers. Engagement sits meaningfully above category median, a signal that the audience is genuinely invested rather than passively scrolling. Sponsors like Beatbot, an automated pool-cleaning device, fit the luxury-home-as-lifestyle framing precisely, while the inclusion of Fiverr and ASUS points toward a secondary positioning around entrepreneurial homeowners and content creators. As luxury real estate content matures into a recognised digital genre, The Luxury Home Show's editorial format, cross-platform distribution infrastructure, and older, higher-intent audience give it durable brand-partnership appeal, particularly for home technology, interior goods, and premium lifestyle categories.
Theluxuryhomeshow reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. Demonstrated partners include Beatbot and ASUSTeK Computer Inc.. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in realestate and related categories, Theluxuryhomeshow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theluxuryhomeshow's tier (Macro, 4.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Anyone looking to have their property considered can email hello@theluxuryhomeshow.com — the channel lists this as the official route for feature applications. The show focuses on remarkable homes and the visionaries behind them, so submissions from architects, developers, and distinctive homeowners are all relevant.
Beyond the main channel, the brand operates at least three connected accounts: @thenewbuildshow, @theinteriordesignshow, and @lhstays. The main Luxury Home Show acts as the flagship for full-length episodes, while the sister channels each cover a distinct corner of the property and design world.
@lhstays is a spin-off account associated with The Luxury Home Show network, positioned alongside @thenewbuildshow and @theinteriordesignshow. Based on the branding, it appears focused on stays at luxury or design-forward properties rather than standard home tours.
Patrick Ahearn is a celebrated American architect best known for designing high-end residential properties across New England and Martha's Vineyard. The Luxury Home Show has featured him in multiple episodes — including a tour of his own home, studio, and car collection, and a separate look at a legacy compound he designed on Martha's Vineyard.
No — despite being a UK-based channel, its featured properties span several countries. Episodes have included a character-filled home in Dublin, a Scandinavian-inspired property in South East England, and architect-designed estates in New England and Martha's Vineyard in the United States.
The channel covers a wide range of high-end residential styles, from Scandinavian-inspired new builds and character-filled period homes to sprawling architect-designed legacy compounds. Featured UK properties have reached into the multi-million-pound range, and episodes typically profile the architect or owner as prominently as the property itself.
Recent sponsored content on The Luxury Home Show's YouTube channel has included partnerships with Beatbot, ASUS, and Fiverr. The channel's Macro-tier audience and above-average engagement — running well above the category median — make it an attractive placement for brands targeting affluent, design-conscious viewers.
Nearly half of The Luxury Home Show's audience is based in the United States, likely because luxury home content appeals to wealthy viewers regardless of geography, and several featured properties are located in the US. The UK still makes up roughly a third of viewership, but the channel has clearly built strong cross-Atlantic appeal.
Yes — The Luxury Home Show posts short-form clips on TikTok under @theluxuryhomeshow, directing viewers to full episodes on YouTube. TikTok is actually one of the channel's strongest-performing platforms by engagement, making it a key discovery surface for new audiences.
Across YouTube, Instagram, and TikTok combined, The Luxury Home Show has built a following of over four million, placing it solidly in the Macro creator tier. YouTube hosts full-length episodes, while Instagram and TikTok carry shorter clips and serve as top-of-funnel discovery for the broader brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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