United States
Liza Lowe is a U.S.-based figure skater turned lifestyle creator whose content carves out a genuinely uncommon lane in the athlete-creator space: competitive ice skating paired with an unapologetically alternative identity built around motorcycles, tattoos, and a darker personal aesthetic.
Total Followers +0.4%
536K
Across Instagram
Primary Platform
TikTok
536K followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8K–$19K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 536,477 | +2K | 5.4% | 0.9 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +215 +0.0% | +0 +0.0% | +0 +0.0% | +215 |
| Last 30 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +12K +2.2% | +0 +0.0% | +0 +0.0% | +12K |
| Last 365 days | +12K +2.2% | +0 +0.0% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Breathe Divinity Wellness / Lifestyle | Brand ambassador | TikTok | Long-term | — |
| Vintage Yordy Fashion / Vintage | Long-term partnership | Long-term | — |
Liza Lowe is a U.S.-based figure skater turned lifestyle creator whose content carves out a genuinely uncommon lane in the athlete-creator space: competitive ice skating paired with an unapologetically alternative identity built around motorcycles, tattoos, and a darker personal aesthetic. That contrast — the technical grace of figure skating against the rawness of alt culture — is the engine of her appeal. Her content skews casual and personality-driven, leaning on relatable humor, behind-the-scenes training moments, and lifestyle clips rather than polished production. She posts actively and consistently, and her engagement rate runs well above the category median, a signal that her audience is invested in her as a person rather than passively consuming a feed.
Her follower base skews female and is concentrated in the 25–34 demographic, an audience older and more commercially responsive than the typical Gen Z skate or athlete crowd. Her primary brand affiliation is with Breathe Divinity, a brand she actively promotes with a personal discount code, suggesting either an equity stake or a deeply integrated ambassador role rather than a one-off placement. The mention of @vintageyordy in her bio points to additional collaborative ties in the alternative or vintage fashion space. At her current tier, Liza Lowe is well-positioned to attract brands that want access to a fitness-adjacent female audience with an alt-leaning aesthetic — think athleisure, alternative apparel, or niche wellness — and her above-average engagement gives her leverage beyond what raw follower count alone would suggest.
Thelizalowe reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Wellness / Lifestyle, Fashion / Vintage, a clear signal of fit for brands in those categories. Demonstrated partners include Breathe Divinity and Vintage Yordy. Engagement on TikTok runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Wellness / Lifestyle and related categories, Thelizalowe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thelizalowe's tier (Mid, 536K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Liza calls this out directly in her own Instagram bio with the phrase "yes I have a motorcycle," suggesting she gets asked about it often enough that she wanted to put it front and center. She tags her content with both #figureskating and #motorcycle, weaving riding culture into a personal brand that sits well outside the usual figure skater mold.
Breathe Divinity (@breathedivinity) is one of Liza Lowe's named sponsors, and she promotes it using the code LIZA at checkout. She announces product drops directly in her captions and tags the brand regularly, pointing to an active ambassador relationship rather than a one-off paid post.
#tattoos is a recurring hashtag in Liza's content, and her visual identity leans into an alt aesthetic that prominently features her ink. This separates her sharply from the polished, conventional look most people associate with competitive figure skating.
Liza consistently uses both #figureskater and #athlete to describe herself, framing skating as a serious athletic pursuit rather than a casual hobby. She doesn't publicly detail her competitive record on her social profiles, but the athlete identity is clearly central to how she presents herself and her content.
Liza mixes figure skating with a genuinely alternative lifestyle — tattoos, a motorcycle, dark humor, and a self-aware casual vibe in her captions — which is rare in a sport that skews toward a more traditional, refined image. That contrast is a big part of why her audience responds so actively, with engagement that runs well above what most creators at her level typically see.
Yes — Liza has referenced going live in her post captions, including one where she noted her team had her do something on a live broadcast. It seems to be a space where she's more candid and spontaneous, sometimes with her team directing what happens on air.
Outside of skating, Liza posts content tagged with #alt, #tattoos, and #motorcycle, projecting an edgy, alternative identity reinforced by her consistent use of black heart imagery and laid-back, self-deprecating caption style. This blend of elite athlete and alt-culture persona is the core of what makes her brand recognizable.
Her real name is Liza Lowe — the handle is simply "the Liza Lowe," using her actual name as the brand. She also goes by just Liza in her sponsor promotions, where her promo code is listed as LIZA.
Liza Lowe is based in the United States, and the large majority of her audience is also American. She hasn't publicly pinned a specific city to her brand identity across her social profiles.
TikTok is listed as her primary platform, and she is also active on Instagram where she has built a following well into the mid-six figures. Her short-form content style — skating clips mixed with lifestyle moments — translates naturally across both platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thelizalowe · TikTok
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