Thailand
Thelinlin is a Bangkok-based Thai creator who operates at the intersection of illustration and food blogging — a dual creative identity that sets her apart within Thailand's crowded café and lifestyle content space.
Total Followers +1.0%
64K
Across Instagram
Primary Platform
YouTube
64K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.3K–$3.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 64,172 | +610 | 3.3% | 1.9 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +257 +0.4% | +0 +0.0% | +0 +0.0% | +257 |
| Last 30 days | +610 +0.9% | +0 +0.0% | +0 +0.0% | +610 |
| Last 90 days | +2K +3.7% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +3.7% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Thelinlin is a Bangkok-based Thai creator who operates at the intersection of illustration and food blogging — a dual creative identity that sets her apart within Thailand's crowded café and lifestyle content space. Operating under the broader brand identity of 'Lekha' across her Facebook properties, she documents the country's thriving café and bakery culture with a visual sensibility informed by her illustration background. Her content gravitates toward artisan coffee, croissants, and aesthetically driven food experiences, which has cultivated a micro but notably engaged Instagram following. Her engagement rate sits well above the category median, suggesting her audience is genuinely invested rather than passively accumulated.
Her audience is overwhelmingly domestic — Thai followers represent the vast majority of her reach — and skews toward young urban adults in the 18–34 bracket, a demographic with disposable income and strong café culture participation. A sponsored association with Tokio Marine Life Thailand is a telling signal: financial services brands rarely partner with micro creators unless the audience trust and engagement metrics justify the investment, indicating Thelinlin has positioned herself as a credible lifestyle voice beyond pure food content. For brands in premium food, beverage, hospitality, or aspirational lifestyle categories seeking authentic reach into Thailand's young urban consumer base, her above-average engagement and consistent posting cadence make her a compact but effective partner.
Thelinlin reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Thelinlin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thelinlin's tier (Micro, 64K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Thelinlin identifies as both an illustrator and a food blogger, making their content a genuine mix of visual artistry and café culture discovery. Their Instagram bio links out to two separate Facebook pages: one for their illustration and creative work, and one dedicated entirely to food content.
Thelinlin runs two Facebook presences under the Lekha brand — lekha.page for their illustration and creative work, and lekha.food for their food blogging. Lekha appears to be either their real name or a creative alias they use alongside the Thelinlin handle.
Tokio Marine Life Thailand is one of Thelinlin's named sponsors, appearing repeatedly in their top hashtags. It's an unconventional pairing for a food and art creator, and likely reflects Tokio Marine's strategy of reaching younger Thai audiences through relatable lifestyle voices rather than traditional advertising.
Croissants and bakery content are a signature part of Thelinlin's feed — #croissant and #bakery rank among their most-used hashtags alongside #café and #coffeelovers. They also cover cheese-based dishes and specialty coffee, making their content a broader but aesthetically consistent tour of Thai café culture.
Thelinlin's background as an illustrator visibly shapes how they shoot and present food and café content — the artistic eye is part of what makes their posts stand out. Rather than keeping the two identities separate, the visual sensibility of their illustration work carries through all their café and bakery photography.
Thelinlin focuses on the Thai café and bakery scene, gravitating toward spots with strong visual appeal that match their illustrator's aesthetic. Their top hashtags — including #café, #bakery, #croissant, and #coffeelovers — signal a preference for specialty and artisan venues over mainstream chains.
Thelinlin's audience skews slightly male, which is genuinely unusual for lifestyle, food, and illustration creators who typically attract majority-female followings. It may reflect the crossover appeal of Thai café culture among male audiences, or the broader demographic drawn in by their illustration content alongside the food side.
#realcheese appears among Thelinlin's most-used hashtags, suggesting cheese-forward dishes are a recurring part of their café and food reviews rather than just a tagging strategy. This fits their broader bakery and specialty-food angle, where ingredient quality seems to be a consistent theme.
Thelinlin's engagement rate runs well above the category median — more than double the typical benchmark for creators in their space. For a Micro-tier creator, that level of genuine interaction with their audience is a meaningful signal that their content is resonating, not just being scrolled past.
Thelinlin is active on Instagram and maintains a YouTube presence, along with two Facebook pages under the Lekha brand — one for art and one for food. Their most engaged community is on Instagram, where they post regularly about cafés, bakeries, and their work as an illustrator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thelinlin · YouTube
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