United States
Jessica Dore is a US-based writer and social worker who built a devoted following by approaching tarot through the lens of psychology and therapeutic philosophy rather than divination or mysticism.
Total Followers -0.2%
53K
Across Instagram
Primary Platform
YouTube
53K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.6K / IG post
Dore posted two upcoming live Zoom events for November 2026 via her Substack newsletter 'Offerings': an introductory tarot class (Nov 7) and an afternoon focused on the celestial bodies of the major arcana (Nov 15).
A 78-card tarot deck adapted from her debut book 'Tarot for Change,' blending psychology, behavioral science, and spirituality with new artwork by Xaviera López.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 52,544 | -79 | 4.1% | 0.9 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +11 +0.0% | +0 +0.0% | +0 +0.0% | +11 |
| Last 30 days | -79 -0.1% | +0 +0.0% | +0 +0.0% | -79 |
| Last 90 days | -210 -0.4% | +0 +0.0% | +0 +0.0% | -210 |
| Last 365 days | -210 -0.4% | +0 +0.0% | +0 +0.0% | -210 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessica Dore is a US-based writer and social worker who built a devoted following by approaching tarot through the lens of psychology and therapeutic philosophy rather than divination or mysticism. She rose to prominence largely through social media, where her practice of drawing a daily card and unpacking it through clinical and literary frameworks earned her a reputation as one of the more intellectually rigorous voices in the tarot space. That work culminated in her book Tarot for Change, published by Penguin Life, which argues for tarot as a tool for self-examination and behavioral insight — an angle that positioned her squarely at the intersection of wellness literature and spiritual practice.
Her Instagram audience skews heavily toward younger women in the 18–34 range, and an engagement rate well above the category median signals a tight, participatory community rather than passive scrolling. Her current bio framing — studying philosophies of grief alongside tarot — suggests an evolving intellectual project that may be pointing toward future writing or course work. Hashtag references to specific decks and Irish-language cultural figures reflect the layered, literary texture her followers expect. For brands operating in mental health-adjacent wellness, independent publishing, journaling tools, or contemplative practice, Dore's micro-tier reach combined with that outsized engagement makes her a precise and credible partnership fit.
Thejessicadore occupies a well-defined wellness-spirituality vertical, positioning her as a natural fit for mindfulness and meditation apps, journaling and stationery brands, mental health platforms, oracle and tarot product retailers, and publishers targeting the self-help and personal-growth space. Her authored book TAROT FOR CHANGE (Penguin Life) is a notable credibility signal: it demonstrates an existing relationship with a major publishing imprint and confirms she can sustain a brand narrative beyond transactional posts. Engagement sits meaningfully above the platform category median, suggesting an active, emotionally invested community rather than a passive scrolling audience—the kind of signal media buyers weight heavily in niche wellness contexts. The audience skews young adult and predominantly female, a demographic with documented spend in wellness tools, digital therapeutics, and spiritual lifestyle goods. Geographic concentration is anchored in the United States, with secondary reach in the UK and Canada, making North Atlantic English-language campaigns the cleanest activation path. Content cadence is current and consistent. Beyond publishing, the most plausible sponsorship categories are meditation and mental wellness apps, premium journaling brands, and grief- or philosophy-adjacent self-development products.
Benchmark estimates for a creator at Thejessicadore's tier (Micro, 53K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tarot for Change is a book by Jessica Dore that uses tarot cards as a framework for self-reflection, psychological inquiry, and navigating personal difficulty. Rather than framing tarot as a fortune-telling tool, Dore applies a philosophical and behavioral lens to the cards, helping readers sit with complexity and examine their inner lives. The book draws on her background in social work to make tarot feel credible and useful for people who might otherwise dismiss it.
Penguin Life published Tarot for Change, which is the wellness and personal development imprint of global publishing giant Penguin. Landing a deal with Penguin Life positioned the book for mainstream readers interested in psychology and growth, not just dedicated tarot practitioners. It's one of the clearest signals that Jessica Dore's approach to tarot is taken seriously beyond spiritual subcultures.
The Hidden Light Tarot is a tarot deck that appears repeatedly in Jessica Dore's top Instagram content, tagged as #thehiddenlighttarot. It is the specific deck she features prominently in her readings and reflections. Followers who connect with her interpretation style often seek this deck out after discovering her posts.
Yes — Jessica Dore explicitly describes herself as studying philosophies of grief, and that thread runs directly through her tarot practice and writing. Her approach treats grief not as something to fix or move past quickly, but as a subject worthy of serious philosophical and emotional attention. Tarot functions in her work as one lens for exploring loss, transition, and what it means to sit with hard feelings.
Jessica Dore has a background in social work, which shapes the psychological and behavioral framing she brings to tarot. While she isn't typically described as a practicing therapist, her academic grounding gives her content a credibility that sets it apart from purely mystical approaches to reading cards. That blend of social-work thinking and tarot is a defining feature of her voice and the reason her audience responds so strongly.
Jessica Dore built her following through a practice of posting a tarot card each day on social media, accompanied by written reflections that blend the card's symbolism with psychological insight. This sustained daily practice over several years is what grew her community and led to her book deal with Penguin Life. It remains the foundation of her reputation as a tarot creator with genuine intellectual depth.
In her Instagram bio, Jessica Dore describes herself as studying philosophies of grief, framing loss and mourning as subjects for serious intellectual and personal inquiry rather than stages to get through. This isn't decorative language — it points to a genuine ongoing engagement with how grief is understood across philosophy, psychology, and culture. That lens directly informs how she interprets tarot cards and what she asks her audience to consider when looking at them.
Jessica Dore posts tarot card images alongside written reflections that apply the card's symbolism to emotional and philosophical themes, often touching on grief, change, and self-understanding. Her posts are notably text-heavy for Instagram, attracting a thoughtful audience more interested in depth than in quick spiritual affirmations. Her engagement rate runs well above the category average, which reflects how actively her community reads and responds to that kind of content.
Jessica Dore's Instagram following places her in the Micro tier of creators, with a following in the tens of thousands. What stands out is not the size of the audience but how engaged it is — her engagement rate runs multiple times above the typical benchmark for her category. That ratio suggests a tight, loyal community rather than a passive mass following.
Jessica Dore is based in the United States, which accounts for the majority of her Instagram audience. Her work has found readers internationally as well, with notable followings in the United Kingdom and Canada, drawn largely through her Penguin Life book and her consistent presence on Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thejessicadore · YouTube
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