United States
Theinvestorshow is the personal finance and financial literacy brand of Prince Dykes, a Colorado-based retired military veteran and credentialed investment professional whose tagline — 'Grand…
Total Followers -0.6%
154K
Across YouTube, Instagram
Primary Platform
YouTube
59K followers · 38% of audience
Engagement
10.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.9K–$4.7K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -370 -0.4% | +0 +0.0% | -370 |
| Last 30 days | +0 +0.0% | -978 -1.0% | +0 +0.0% | -978 |
| Last 90 days | -100 -0.2% | -142 -0.1% | +0 +0.0% | -242 |
| Last 365 days | -100 -0.2% | -142 -0.1% | +0 +0.0% | -242 |
Daily follower snapshots from CreatorDB's longitudinal index.
Theinvestorshow is the personal finance and financial literacy brand of Prince Dykes, a Colorado-based retired military veteran and credentialed investment professional whose tagline — 'Grand Advice for the Common Investor' — frames the channel's core mission: demystifying markets and money management for everyday audiences. Dykes holds a recognized financial industry license and serves as a member of the Investopedia Council, lending a layer of institutional credibility uncommon in the crowded personal finance creator space. His content spans YouTube and Instagram, blending accessible investment education with a broader financial literacy advocacy thread — including programming aimed at younger audiences and early childhood financial education, reflected in recurring series hashtags like #wesleylearns and #financialliteracyforkids. His 'Impact > Popularity' ethos shapes a deliberate, community-first approach over growth-at-all-costs.
Theinvestorshow reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 10.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Theinvestorshow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theinvestorshow's tier (Mid, 154K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Theinvestorshow's real name is Prince Dykes, which he references directly through his own hashtag #princedykes across his social posts. He built the Theinvestorshow brand as a way to deliver accessible, show-style financial guidance to everyday investors under that identity.
Yes, Prince Dykes identifies as a retired veteran in his social media bio. That background visibly shapes the disciplined, mission-first tone of his financial education content, where he frames personal finance as a matter of long-term strategy and accountability.
Yes, Prince Dykes lists himself as an Investopedia Councilman in his bio, meaning he is a recognized contributor within Investopedia's expert advisor network. That credential positions him among a vetted group of personal finance voices given a platform by one of the web's largest financial reference sites.
Yes, Prince Dykes holds a GoBankingRates Top 100 recognition, which he highlights in his bio. GoBankingRates compiles that list to identify leading personal finance creators and influencers making a measurable impact online.
Theinvestorshow is based in Colorado, as signaled by his recurring use of the #goodmorningcolorado hashtag and references tied to the state. The overwhelming majority of his audience is also in the United States, consistent with his focus on American personal finance topics.
#wesleylearns appears to be a recurring series in which Prince Dykes documents teaching a child named Wesley about money and personal finance habits. It ties directly into his broader mission of financial literacy for kids and early childhood financial education, which are consistent themes across his hashtags and content.
Yes, financial literacy for children is a clear and consistent pillar of his content, reflected in hashtags like #financialliteracyforkids, #earlychildhoodeducation, and #wesleylearns. His approach argues that healthy money habits need to be established early, making him one of the more distinctive voices in the personal finance creator space for that angle.
That is Theinvestorshow's YouTube tagline and it captures his core content philosophy — delivering high-quality, actionable financial guidance aimed at ordinary people rather than Wall Street insiders. It signals a deliberate effort to democratize investing knowledge that has historically felt out of reach for everyday Americans.
#changethenarrative is a recurring hashtag Prince Dykes uses to signal that his content is pushing back against financial misinformation and the unequal access to wealth-building knowledge. It reflects a broader community mission — consistent with his #gcflf and #financialliteracymonth content — to shift financial outcomes for people underserved by mainstream financial media.
Theinvestorshow runs well above the typical engagement level for finance and education creators, with figures that are several times the category median on both YouTube and Instagram. That gap suggests a deeply loyal and highly interactive audience, which is a notable signal given that he sits in the Mid tier by overall follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theinvestorshow · YouTube
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