Theinspiredunemployed

The Inspired Unemployed are Jack Steele and Matt Ford, two Australian mates who built one of the biggest comedy and lifestyle followings in the country starting on Instagram. Their name became the brand — leaning into the joke that two unemployed guys found fame simply by making people laugh online.

TIU Impractical Jokers is an Australian adaptation of the hit hidden camera prank format, with Jack and Matt putting their own larrikin spin on the Impractical Jokers concept. Season 2 is streaming on Paramount+, making them one of the very few Australian social media creators to land and sustain their own streaming series.

Yes — Better Beer is a low-carb Australian beer brand that Jack and Matt co-founded, and it's listed directly in their Instagram bio. It grew into one of the fastest-rising beer brands in Australia, built largely on the duo's enormous audience and their no-frills, every-bloke brand image.

The Inspired Unemployed Podcast (under the handle @theinspiredunemployedpod) is a longer-form extension of Jack and Matt's comedy, covering Aussie culture, pop culture, life stories, and guest interviews. It lets the duo do what they do best — unfiltered, casual conversation — without the constraints of short-form video.

@arrival.travel is a travel brand associated with The Inspired Unemployed, placed directly alongside Better Beer and their podcast in their Instagram bio. It represents their move beyond comedy skits into the travel and experiences space, fitting naturally with branded travel content they've produced with partners like Marriott Bonvoy.

That caption is a nod to Movember, the global men's health campaign held every November focused on prostate cancer awareness — a weak bladder or frequent urination being a known prostate health symptom. It's the kind of blunt, self-deprecating humor that lands perfectly with their predominantly male, young Australian audience.

Marriott Bonvoy appears as a tagged paid partner in their content, confirmed through their own #ad-flagged posts. The partnership makes sense given their travel-forward brand — between the Marriott deal and the @arrival.travel venture, travel content has become a genuine pillar of what they do.

Robbo is a recurring figure in The Inspired Unemployed's content universe, appearing consistently enough as a hashtag that their community clearly knows who he is. He's part of the broader crew of mates and personalities that show up across their videos, giving the channel a group-of-friends feel rather than just a two-person act.

Combined across Instagram and TikTok, The Inspired Unemployed has built a total following of over 4.5 million, placing them firmly in the Macro tier of Australian creators. Their engagement rate runs well above the typical benchmark for accounts this size — which is notably rare at that follower scale.

Australia is their biggest single audience by a margin, which tracks with their distinctly Aussie humor and cultural references. That said, they've built a meaningful following in the United States and United Kingdom too, suggesting their style of blokey, self-aware comedy travels beyond Australian borders.