United Kingdom
The House of Crypto is a Dubai-based, UK-registered YouTube channel publishing daily content across cryptocurrency education, Bitcoin price analysis, and altcoin discovery.
Total Followers +0.0%
297K
Across YouTube, Instagram
Primary Platform
YouTube
294K followers · 99% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $70–$195 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +12 +0.4% | +0 +0.0% | +12 |
| Last 90 days | -1000 -0.3% | -23 -0.8% | +0 +0.0% | -1023 |
| Last 365 days | -1000 -0.3% | -23 -0.8% | +0 +0.0% | -1023 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NordVPN Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Ledger Sponsorship | Sponsored content | YouTube | May 2026 | — |
| YUBIT Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Bitunix Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Weex Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
The House of Crypto is a Dubai-based, UK-registered YouTube channel publishing daily content across cryptocurrency education, Bitcoin price analysis, and altcoin discovery. Operating from a jurisdiction that has become a hub for crypto entrepreneurs, the channel positions itself as a source of market "alpha" — covering emerging narratives like AI-integrated tokens and DePIN alongside traditional Bitcoin and Ethereum analysis. The professional setup, including a dedicated business domain and a consistent daily upload cadence, signals a commercially oriented operation rather than a casual hobby project, with Shorts used for rapid-fire market commentary and longer-form videos reserved for structured altcoin picks and multi-month price outlooks.
The audience is overwhelmingly male and concentrated in the 25–44 age bracket, with roughly half based in the United States and a substantial share in the UK — the core anglophone retail crypto demographic seeking actionable investment signals. Engagement runs well above the category median, indicating a responsive, invested community rather than a passive subscriber base. Sponsor selection is telling: Ledger and NordVPN represent the established infrastructure and security layer of the ecosystem, while exchange partnerships with Bitunix and Weex reflect credibility within the speculative altcoin trading segment. That dual positioning — trusted by hardware-wallet brands yet active in higher-risk market calls — gives the channel flexible appeal as retail crypto interest intensifies through the current bull cycle.
Thehouseofcrypto sits squarely in the crypto-fintech vertical, producing daily Bitcoin and altcoin analysis, price commentary, and AI-crypto narrative content that maps tightly to the interests of active retail traders and self-directed investors. The channel's engagement rate runs well above the category median, signalling an audience that acts on content rather than passively consuming it — a meaningful quality indicator for performance-driven sponsors. The core viewership is English-language, concentrated primarily in the United States and United Kingdom with secondary reach into Canada and Australia, giving advertisers a predominantly English-speaking, financially engaged footprint across high-value Western markets. The audience skews heavily male and spans a broad adult age range, suiting brands targeting independent investors and active traders. Posting cadence is daily on YouTube, sustaining consistent inventory for integrations and dedicated placements. The sponsor roster validates the channel's commercial positioning: Ledger and NordVPN represent premium crypto-adjacent categories, while exchange integrations from Bitunix, Weex, and YUBIT confirm steady demand from trading platforms. Future-fit advertisers include crypto exchanges, DeFi protocols, hardware wallet manufacturers, VPN providers, and AI-adjacent Web3 projects capitalising on the current AI-crypto narrative cycle.
Benchmark estimates for a creator at Thehouseofcrypto's tier (Mid, 297K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The House of Crypto is a UK-originated creator who now operates out of Dubai, as stated in their Instagram bio. Dubai has become a popular base for crypto entrepreneurs and influencers due to its progressive regulatory stance on digital assets and its favorable environment for crypto businesses.
The channel regularly publishes altcoin pick videos, including content specifically focused on coins they bought heading into Q3 2026. Their selections tend to cluster around emerging narratives they actively cover, such as AI-linked crypto projects and DePIN, rather than just the established large-cap coins.
Yes, The House of Crypto treats the convergence of artificial intelligence and cryptocurrency as one of the biggest current narratives in the market. They have specifically called out coins like Render and AETH as examples within this theme, positioning AI crypto as a major area of opportunity for altcoin investors.
DePIN stands for Decentralized Physical Infrastructure Networks — a crypto narrative built around blockchain projects that tokenize and incentivize real-world infrastructure. The House of Crypto regularly uses the #depin hashtag and treats it as one of the key altcoin categories to watch alongside the AI crypto wave.
The House of Crypto has sponsored partnerships with several crypto exchanges, including YUBIT, Bitunix, and Weex, all featured on their YouTube channel. These exchange deals are a core part of how crypto education channels monetize, and they often come paired with sign-up incentives for the creator's audience.
Yes, Ledger sponsored content on The House of Crypto's YouTube channel. As a leading hardware wallet brand, the partnership is a natural fit for a crypto channel whose audience is actively holding and trading digital assets and likely prioritizes self-custody security.
NordVPN ran a sponsored partnership with The House of Crypto on YouTube in mid-2026. Privacy and VPN tools resonate strongly with crypto audiences, since many traders use VPNs to securely access exchanges, protect sensitive financial data, and navigate regional platform restrictions.
Crypto alpha refers to early or exclusive market insights that give investors an informational edge before a move becomes widely known. The House of Crypto's YouTube bio explicitly promises daily crypto alpha and frames the channel as a source for actionable intelligence rather than just general crypto news coverage.
The channel regularly publishes Bitcoin outlook videos that map out likely price paths for Bitcoin and altcoins over one-to-three-month horizons. Their style leans toward narrative-driven market timing — framing moves around events like bull run phases and macro setups — rather than purely technical chart analysis.
The House of Crypto has grown to nearly 300,000 subscribers on YouTube, which the channel itself describes as one of the fastest-growing crypto audiences on the platform. Their engagement runs well above the typical benchmark for the category, pointing to a highly active viewer base relative to their size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thehouseofcrypto · YouTube
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