Hoonigan

Ken Block, Hoonigan's co-founder and the driving force behind the Gymkhana franchise, died in a snowmobile accident in Utah in January 2023. He was widely regarded as the most influential figure in automotive entertainment of the past two decades, and Hoonigan has continued producing content in the years since, explicitly carrying his legacy forward.

The hashtag #kb43ver stands for "Ken Block 43 Forever" — a tribute to Hoonigan's late co-founder, who raced under the number 43 throughout his motorsport career. Hoonigan and the broader car community use it to keep his memory alive across social media posts and content drops.

Gymkhana is a motorsport-inspired video series in which a driver performs extreme precision car stunts — burnouts, drifts, and high-speed maneuvers — in urban or purpose-built environments. Ken Block and Hoonigan made the format globally famous starting in 2008, turning each installment into one of YouTube's most-watched automotive events.

Yes, Hoonigan has continued the Gymkhana series beyond Ken Block's passing, with Gymkhana 2025 actively referenced in their recent content and hashtags. The brand is carrying the franchise forward with other elite drivers while honoring Block's original vision for the series.

Electrikhana was Ken Block's electric-vehicle Gymkhana film, produced in collaboration with Audi and featuring a custom all-electric car called the Audi S1 e-tron quattro Hoonitron. It was one of his final major projects before his death and demonstrated his commitment to pushing automotive performance into the EV era.

THIS vs THAT is one of Hoonigan's flagship recurring series where two cars go head-to-head in a drag race or performance test, often featuring unexpected matchups that settle long-running debates among car enthusiasts. It's listed alongside Gymkhana and Build Stories as a core pillar of the Hoonigan YouTube channel.

Hoonigan is documenting the full ground-up rebuild of a Camaro fitted with a 632 cubic inch big block engine, capturing every stage from teardown to completion under their Build Stories format. The project is framed as a "Project Car Rescue," which is a signature angle the channel uses to draw viewers into long-form build content.

The word "hoonigan" derives from the Australian and New Zealand slang term "hoon," which describes someone who drives recklessly, performs burnouts, or generally causes mayhem in a car. Hoonigan the brand fully embraces that identity — their TikTok bio literally calls themselves "automotive scumbags since 2011."

Hoonigan launched in 2011, as stated directly in their own TikTok bio. It grew out of Ken Block's motorsport culture and evolved from a lifestyle brand into one of the biggest automotive media operations on the internet, spanning YouTube, Instagram, and TikTok.

Hoonigan has grown to well over 5 million subscribers on YouTube, placing them firmly in the mega-tier of automotive creators. Their engagement rate runs significantly above the category average for channels of that size, which is a strong signal that their core audience is genuinely active rather than passive.