United States
Theholdernessfamily is a creator with a presence on YouTube (835,000 followers), Instagram (1,870,421 followers), TikTok (1,500,000 followers), based in United States.
Total Followers +0.5%
4.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
835K followers · 20% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$52K / IG post
The companion to their 2025 picture book 'All You Can Be with ADHD,' this follow-up tackles how kids with ADHD can get through boring tasks. Kim is also reported to be working on a forthcoming ADHD book focused on girls and women.
Published by Little, Brown Books for Young Readers, the rhyming picture book expands their NYT-bestselling ADHD franchise to a younger audience. Penn and Kim spoke with Publishers Weekly ahead of the tour launch.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.3% | +0 +0.0% | +5K |
| Last 30 days | +0 +0.0% | +20K +1.1% | +0 +0.0% | +20K |
| Last 90 days | +0 +0.0% | +44K +2.4% | +0 +0.0% | +44K |
| Last 365 days | +0 +0.0% | +44K +2.4% | +0 +0.0% | +44K |
Daily follower snapshots from CreatorDB's longitudinal index.
Theholdernessfamily is a creator with a presence on YouTube (835,000 followers), Instagram (1,870,421 followers), TikTok (1,500,000 followers), based in United States. Their content sits in the comedy & parody space. Their YouTube bio reads: "Thanks for being here! We’re Kim and Penn Holderness of The Holderness Family. We made a Christmas video in 2013 that accidentally went viral and changed our lives forever. Now we create original music, song parodies, and skits to poke fun ". The full audience and engagement breakdown is below.
Theholdernessfamily reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Theholdernessfamily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theholdernessfamily's tier (Macro, 4.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The video was Christmas Jammies, a song parody set to Will Smith's 'Miami' in which Kim and Penn Holderness announced Penn's departure from TV news through a tongue-in-cheek holiday family update. Released in December 2013, it spread rapidly across social media and launched them out of broadcast journalism and into full-time content creation.
Yes, Penn Holderness worked as a local TV news anchor and reporter in Raleigh, North Carolina before the success of Christmas Jammies prompted him to leave traditional media. The viral video itself partly served as an announcement of his career change, making it both a creative milestone and a deeply personal one.
Yes, Kim and Penn Holderness won The Amazing Race Season 32, with the finale airing in early 2021. The victory gave them a competitive reality TV chapter on top of their identity as a family comedy duo, and they brought the same candid, self-deprecating energy to the race that defines their videos.
Yes, Kim and Penn are New York Times bestselling authors and wrote Everybody Fights: So What? Let's Make Up, a book about navigating conflict in marriage with honesty and humor. It mirrors the candid, self-roasting tone they bring to their videos and podcast.
The Holderness Family released a book focused specifically on ADHD that added to their New York Times bestselling catalog. It grew directly out of a recurring thread in their content — ADHD shows up regularly in their videos and hashtags — and is aimed at families and couples navigating neurodiversity with humor and honesty rather than clinical distance.
Kim and Penn host the Best of Laugh Lines podcast, dropping a new episode every Tuesday. It extends the same comedic, marriage-and-parenting storytelling from their videos into a longer audio format for listeners who want more than the skits and parodies.
Song parody is the format that started everything for them — Christmas Jammies was itself a parody, and it stuck because it lets them wrap comedy around relatable everyday topics like marriage and parenting. Over the years they've taken on artists ranging from Bon Jovi and Alanis Morissette to Jack Black and Disney soundtracks.
Yes, ADHD is a genuine and recurring part of their content rather than just a trending hashtag — it informs much of the self-deprecating humor they're known for and connects to their real lives as a couple. Their ADHD book grew directly out of that content thread, giving their audience a deeper resource alongside the videos.
Yes, the Holderness Family operates their own apparel and games shop as an extension of their brand. The products are rooted in the same married-with-kids humor that drives their most popular videos, making them a natural fit for the couples and parents who make up their core audience.
Kim and Penn Holderness are based in Raleigh, North Carolina, where Penn had his TV news career before the Christmas Jammies video went viral in 2013. The overwhelming majority of their audience is in the United States, which fits the deeply American family-life sensibility of their comedy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theholdernessfamily · YouTube
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