Rehma, the creator behind The Hady Life, built her platform around a straightforward proposition: making a house feel like a home on a realistic budget, while navigating the rhythms of motherhood.
Total Followers -0.2%
211K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9K followers · 4% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.6K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10 +0.1% | -21 -0.0% | +0 +0.0% | -11 |
| Last 30 days | +10 +0.1% | -186 -0.3% | -196 -0.1% | -372 |
| Last 90 days | +10 +0.1% | -515 -0.7% | -496 -0.4% | -1001 |
| Last 365 days | +10 +0.1% | -515 -0.7% | -496 -0.4% | -1001 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| tossware Sponsorship | Sponsored content | Jul 2026 | — | |
| Qaffee House Food & Beverage / Café | Founder / owned brand | 2025–Long-term | — |
Rehma, the creator behind The Hady Life, built her platform around a straightforward proposition: making a house feel like a home on a realistic budget, while navigating the rhythms of motherhood. Her content spans simple DIY projects, interior decor ideas, and personal lifestyle vlogging — earning her a feature in HGTV Magazine, a meaningful credential that signals mainstream home-media recognition rather than purely algorithmic growth. Her Ramadan preparation content and culturally rooted routines add a distinct layer to her lifestyle niche, broadening her relatability beyond generic home-decor accounts. With a new baby in 2026 and active postpartum documentation across Instagram and TikTok, her content has shifted toward an honest blend of newborn life, sleep-deprived coffee routines, and continuing home projects — a mix that has kept her audience engaged well above category norms.
Rehma's audience skews heavily female and concentrates in the 18-to-34 age band, with roughly seven in ten followers based in the United States — a profile that makes her straightforwardly attractive to home goods, lifestyle, and family-focused brands. A partnership with Tossware, a modern drinkware label, fits cleanly into her aesthetic. Equally notable is her real-world entrepreneurial move: the soft launch of Qaffee House, her own café, which she has woven into her content narrative and which adds a small-business angle that differentiates her from purely digital creators. YouTube activity has quieted while Instagram and TikTok carry her current momentum, suggesting a platform realignment toward short-form. As her family chapter evolves and her café matures into a content backdrop, Rehma is positioned to deepen her foothold at the intersection of home, motherhood, and everyday entrepreneurship.
Thehadylife reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Café, a clear signal of fit for brands in those categories. Demonstrated partners include tossware and Qaffee House. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Food & Beverage / Café and related categories, Thehadylife offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thehadylife's tier (Mid, 211K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thehadylife's real name is Rehma. She introduces herself by that name in her YouTube channel description, where she frames The Hady Life as her space for DIY tips, interior decor ideas, and documenting life as a mom.
Yes, Rehma owns a café called Qaffee House. She announced the countdown to its soft launch across her social channels, and Qaffee House now appears in both her Instagram and TikTok bios as her owned business.
Yes, Thehadylife has been featured in HGTV Magazine, which she highlights in her Instagram bio. The feature reflects her focus on DIY home design and interior decor and adds editorial credibility to her brand.
Thehadylife is a mom of three. Her most recent content documents life with a newborn, including postpartum recovery and middle-of-the-night feeding updates she shares candidly with her audience.
Thehadylife specializes in simple, approachable DIY tips and interior decor ideas centered on turning a house into a home. Room makeovers are a signature format, and she frames everything through the lens of a busy mom balancing family life with design projects.
Qaffee House is a café owned by Rehma, the creator behind Thehadylife. It sits alongside her DIY and lifestyle brand, and she has woven café updates and her love of morning coffee rituals into her everyday social content, particularly on TikTok and Instagram.
Yes, postpartum life is a consistent and candid theme on Thehadylife's TikTok and Instagram. She documents newborn care, sleep deprivation, and postpartum recovery openly, which strongly resonates with her largely female audience in the 18–34 age range.
Yes, Thehadylife creates Ramadan preparation content including Ramadan vision boards and home-prep ideas. Her use of Ramadan-specific hashtags heading into 2026 shows it is a meaningful seasonal content pillar for her brand.
Thehadylife has a partnership with Tossware, a brand known for stylish, shatter-resistant drinkware. The collaboration ran on Instagram and fits naturally within her home décor and lifestyle aesthetic.
Thehadylife's YouTube channel has been quiet, with her last upload coming roughly a year before mid-2026. She is currently most active on TikTok and Instagram, where she regularly shares mom-life updates, home decor content, and Qaffee House news.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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